In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success. Time Stamped Show Notes: 
00:27 – Today’s topic: Is It Important to Become Google Certified?
00:34 – Neil thinks it’s not important and that it’s actually useless
00:42 – Eric got certified a couple of years ago
01:10 – “Any person can learn how to use Google AdWords”
01:20 – The hard part in becoming a really good PPC manager is being creative 
01:27 – Google AdWords’ certification can’t make you creative
01:36 – Neil is lucky enough to be creative and he thinks outside the box
02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge 
02:31 – It is the same thing with people who have a bachelor’s degree
02:52 – Having a certificate doesn’t mean that you’re going to be good at it
03:10 – Google account reps don’t really know about the accounts and just want people to spend more
03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well 
03:44 – They’re better in memorizing than solving problems that are out-of-the-box
04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows
04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates
04:30 – Eric is more interested with those who are willing to learn
05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send 
05:20 – Subscribe, rate and review Marketing School
05:22 – Text MARKETINGSCHOOL to 33444
05:40 – That’s it for today’s episode! 3 Key Points: 
Creativity is what WINS in the end.
Create a culture of learning in your business.
When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge?

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Is It Important to Become Google Certified?
</li> <li>00:34 – Neil thinks it’s not important and that it’s actually useless</li> <li>00:42 – Eric got certified a couple of years ago</li> <li>01:10 – “Any person can learn how to use <a href="https://adwords.google.com/home/">Google AdWords</a>”</li> <li>01:20 – The hard part in becoming a really good PPC manager is being creative <ul> <li>01:27 – Google AdWords’ certification can’t make you creative</li> </ul> </li> <li>01:36 – Neil is lucky enough to be creative and he thinks outside the box</li> <li>02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge <ul> <li>02:31 – It is the same thing with people who have a bachelor’s degree</li> <li>02:52 – Having a certificate doesn’t mean that you’re going to be good at it</li> <li>03:10 – Google account reps don’t really know about the accounts and just want people to spend more</li> </ul> </li> <li>03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well <ul> <li>03:44 – They’re better in memorizing than solving problems that are out-of-the-box</li> </ul> </li> <li>04:02 – Neil’s CTO in <a href="https://www.crazyegg.com/">Crazy Egg</a> doesn’t have a college degree, but is one of the smartest people Neil knows</li> <li>04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates</li> <li>04:30 – Eric is more interested with those who are willing to learn</li> <li>05:08 – <a href="http://marketingschool.io/">Marketing School</a> is giving away an access to <a href="http://www.yesware.com/">Yesware</a>, a sales tool that allows you to track the messages you send <ul> <li>05:20 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>05:22 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>05:40 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Creativity is what WINS in the end.</li> <li>Create a culture of learning in your business.</li> <li>When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge?</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being...

Is It Important to Become Google Certified? | Ep. #282

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