Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about if it's better to create a mobile website or a mobile app. So again I'm going to start with, you know, an eye rolling answer. Again, it depends. So for me personally, I prefer to create a mobile website, which is just a responsive website because you know, for the stuff that I run. Let's say it's an agency. It's just simpler, right, people are just searching for agencies, you know, through a browser, and that just makes sense for me. But having said that, I'm you know, we do actually have a mobile app as well. We use a tool called build fire to build a mobile app. It's actually fairly simple to do, and it includes our podcast and things on there as well. So you know, if ID to choose one or the other, I would choose a mobile website because that's where you know, most of my audience is hanging out, because most of the time they're on a desktop or mobile looking for an agency. Yeah, unless you're providing like unique functionality that requires an app, in general, you don't really need one. More. People are just going to come to your mobile website assuming you're just content oriented. Like if you're like a booking profile where someone can book like airline tickets, hotels and all that kind of stuff and they continue to us you on a regular basis, or like a car service like Uber, it would be hard to do that through a mobile website. So think about the user experience. If something would be really difficult to do through a mobile website, then you want to create an app. If it would be unnecessary to have an app and it's overkilled, then a mobile website should be fine. But on my end, I've created mobile apps in the past, like I Kiss Metrics and stuff. I don't do it anymore because I found that the usage just isn't high, and you get way more usage from doing something simple like just making your website responsive and working on mobile applications or not applications, but mobile phones and devices. And in addition to that, when you're doing anything mobile related, it's more work and more development. So do you really want to maintain a desktop website, a mobile website and mobile app. It's a pain in the butt for most of you guys. If you're just content oriented, a website's enough and just make a responsive so works on mobile devices as well. Here's here's a case study this is done. Here's some numbers from uh this is actually from two years ago. Right, So, even though a lot of people use their their smartphones a lot, the fact of the matter is, you know, maybe only five apps see heavy use. So chances are your apps not going to see a lot of use either you know, back in the day or a couple of years ago. You know, there's this mobile app gold rush, right everyone's trying to make an app all the time. Now that since died down, and I'm scrolling through my phone right now, you know, a large percentage of these apps I haven't opened for months or weeks. So that's just the fact of matter. I mean, you're trying to pull people's attention at the end of the day, and it's hard to do that if you don't have a you know, repeated use like like Neil's talking about, like an Instagram or like an Uber, or like a bookings dot com or hotels dot com. Uh, that you're using all the time. So just keep that in mind. Remember it's a battle for attention at the end of the day, Neil, anything else. Yeah, And unlike Eric, I don't have a ton of apps on my phone because I'm OCD. But on my phone, I can literally count on one to two hands on how many apps I have. I should have less than ten apps on my phone. So that's it for today. But before we go, we do have a one year I subscription of Crazy Egg that we want to give away. So Neil, what's crazy Egg? Sure? Crazy Egg is a visual analytics tool. It shows you where people are clicking and where they're not. Think of it this way. If you have the wrong elements in the wrong page and areas of your site and people aren't clicking on it, what's going to happen. You're not going to generate any sales. We also show you how far people scroll down your page. Again, if you have your really you know, important messaging below the fold where no one scrolls, and your call to action below the fold and no one sees it, then they're not going to click on it and convert. Same with your design. You need to make design changes based off the feedback that you're getting from users analytics tools like Google Analytics. How do you make them really easily? You can't. If you go through your designer developer, they'll take forever and will cost you a lot of money. Crazy Egg has a Withzywig feature where you can make the design and copy changes on your own with no technical skills, and you can even run a b tests with just a few clicks of a button. There you have. So if you want to get in on this one year annual subscription, we're giving away one every single week and you can actually get multiple entries so if you want to learn more on how to do this, just go to single grain dot com slash giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about if it's better to create a mobile website or a mobile app. So again I'm going to start with, you know, an eye rolling answer. Again, it depends. So for me personally, I prefer to create a mobile website, which is just a responsive website because you know, for the stuff that I run. Let's say it's an agency. It's just simpler, right, people are just searching for agencies, you know, through a browser, and that just makes sense for me. But having said that, I'm you know, we do actually have a mobile app as well. We use a tool called build fire to build a mobile app. It's actually fairly simple to do, and it includes our podcast and things on there as well. So you know, if ID to choose one or the other, I would choose a mobile website because that's where you know, most of my audience is hanging out, because most of the time they're on a desktop or mobile looking for an agency. Yeah, unless you're providing like unique functionality that requires an app, in general, you don't really need one. More. People are just going to come to your mobile website assuming you're just content oriented. Like if you're like a booking profile where someone can book like airline tickets, hotels and all that kind of stuff and they continue to us you on a regular basis, or like a car service like Uber, it would be hard to do that through a mobile website. So think about the user experience. If something would be really difficult to do through a mobile website, then you want to create an app. If it would be unnecessary to have an app and it's overkilled, then a mobile website should be fine. But on my end, I've created mobile apps in the past, like I Kiss Metrics and stuff. I don't do it anymore because I found that the usage just isn't high, and you get way more usage from doing something simple like just making your website responsive and working on mobile applications or not applications, but mobile phones and devices. And in addition to that, when you're doing anything mobile related, it's more work and more development. So do you really want to maintain a desktop website, a mobile website and mobile app. It's a pain in the butt for most of you guys. If you're just content oriented, a website's enough and just make a responsive so works on mobile devices as well. Here's here's a case study this is done. Here's some numbers from uh this is actually from two years ago. Right, So, even though a lot of people use their their smartphones a lot, the fact of the matter is, you know, maybe only five apps see heavy use. So chances are your apps not going to see a lot of use either you know, back in the day or a couple of years ago. You know, there's this mobile app gold rush, right everyone's trying to make an app all the time. Now that since died down, and I'm scrolling through my phone right now, you know, a large percentage of these apps I haven't opened for months or weeks. So that's just the fact of matter. I mean, you're trying to pull people's attention at the end of the day, and it's hard to do that if you don't have a you know, repeated use like like Neil's talking about, like an Instagram or like an Uber, or like a bookings dot com or hotels dot com. Uh, that you're using all the time. So just keep that in mind. Remember it's a battle for attention at the end of the day, Neil, anything else. Yeah, And unlike Eric, I don't have a ton of apps on my phone because I'm OCD. But on my phone, I can literally count on one to two hands on how many apps I have. I should have less than ten apps on my phone. So that's it for today. But before we go, we do have a one year I subscription of Crazy Egg that we want to give away. So Neil, what's crazy Egg? Sure? Crazy Egg is a visual analytics tool. It shows you where people are clicking and where they're not. Think of it this way. If you have the wrong elements in the wrong page and areas of your site and people aren't clicking on it, what's going to happen. You're not going to generate any sales. We also show you how far people scroll down your page. Again, if you have your really you know, important messaging below the fold where no one scrolls, and your call to action below the fold and no one sees it, then they're not going to click on it and convert. Same with your design. You need to make design changes based off the feedback that you're getting from users analytics tools like Google Analytics. How do you make them really easily? You can't. If you go through your designer developer, they'll take forever and will cost you a lot of money. Crazy Egg has a Withzywig feature where you can make the design and copy changes on your own with no technical skills, and you can even run a b tests with just a few clicks of a button. There you have. So if you want to get in on this one year annual subscription, we're giving away one every single week and you can actually get multiple entries so if you want to learn more on how to do this, just go to single grain dot com slash giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School