In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space.

• 00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency?
• 00:39 – Neil just started an agency
• 01:09 – Neil generates an average of 300-500 leads
• 01:31 – It IS a great time because online marketing is trackable
• 01:58 – Facebook and Google’s market cap is so high
• 02:10 – The real question is: are you good enough to start an agency?
• 02:47 – Eric thought that their competition was going to eat them up
• 03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure
• 03:14 – You should focus on a certain area at the start
• 03:35 – As long as the platforms are out there and they have your attention, there is room for everyone
• 03:56 – The specialist tends to do their best
• 04:20 – When you’re starting off, you’re going to compete with the big guys
  • 04:30 – The weakness of the big guys is that they’re not personable
  • 05:03 – Neil’s sample pitch for the big guys
  • 05:27 – Use the company’s weakness against them when pitching against them
• 05:38 – Go out there and establish relationships
  • 06:06 – Being able to connect with people is going to help you
• 06:18 – Neil talks about partnership with people in the industry
• 06:44 – Neil’s Advance Marketing Program
• 06:55 – That’s it for today’s episode!

1. Online marketing is trackable—making it easier to know if your efforts are working.
2. The real question is: are you good enough to start an agency?
3. Establish relationships with the people in your market and build partnerships.

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• Single Grain
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• Twitter @ericosiu

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