In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs. Time Stamped Show Notes: 
00:28 – Today’s topic: Is Guest Posting Still Worth It?
00:44 – Guest posting is posting on other websites for link building purposes
01:30 – It’s still worth it
01:48 – Before, guest posters get author accounts
02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes
02:32 – DON’T waste your time guest posting for links anymore
02:41 – Focus on guest posting to drive leads
03:13 – Neil talks about his friend, Jason, who specializes in guest posting
03:57 – You will see little to no results on your first 6 months of guest posting
04:00 – It takes a year to get traction
04:29 – Eric shares an article he wrote about YouTube advertising
05:33 – Guest posting has it’s ROIs
05:53 – Focus on delivering value
06:19 – Yields from guest posting will definitely take time
06:41 – That’s it for today’s episode! 3 Key Points: 
Guest posting is STILL relevant as a marketing tool.
Do NOT focus on link building – it’s about driving those leads.
Make sure you are delivering VALUE in your posts.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: Is Guest Posting Still Worth It?
</li> <li>00:44 – Guest posting is posting on other websites for link building purposes</li> <li>01:30 – It’s still worth it</li> <li>01:48 – Before, guest posters get author accounts</li> <li>02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes</li> <li>02:32 – DON’T waste your time guest posting for links anymore</li> <li>02:41 – Focus on guest posting to drive leads</li> <li>03:13 – Neil talks about his friend, Jason, who specializes in guest posting</li> <li>03:57 – You will see little to no results on your first 6 months of guest posting</li> <li>04:00 – It takes a year to get traction</li> <li>04:29 – Eric shares an article he wrote about YouTube advertising</li> <li>05:33 – Guest posting has it’s ROIs</li> <li>05:53 – Focus on delivering value</li> <li>06:19 – Yields from guest posting will definitely take time</li> <li>06:41 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Guest posting is STILL relevant as a marketing tool.</li> <li>Do NOT focus on link building – it’s about driving those leads.</li> <li>Make sure you are delivering VALUE in your posts.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil...

Is Guest Posting Still Worth It? | Ep. #157

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2147949e-be2c-477c-ba89-b0d20080ee9b/transcript

Advertisement