All right, so we're going to talk about if Google is actually sending less clicks to websites. So I don't know if you saw this, Neil, but I had a friend he posted something on LinkedIn. His name is Peter. He's the CEO of data Box, and you know, they compile a lot of data from different companies, and I believe what they do. I'm not even to describe what they do. But data Box is a company. So here's what it says. It says here's Google Search Console trend data over the last six months from fifteen hundred companies. Based on this, I'm wondering if Google Search has been slowly sending websites fewer and fewer clicks over the last six months. So before we go into the study, Neil, how have you been seeing it with the tools that you have, the products that you have, et cetera. Do you think it's going up or do you think it's going down flat?

All right, so we're going to talk about if Google is actually sending less clicks to websites. So I don't know if you saw this, Neil, but I had a friend he posted something on LinkedIn. His name is Peter. He's the CEO of data Box, and you know, they compile a lot of data from different companies, and I believe what they do. I'm not even to describe what they do. But data Box is a company. So here's what it says. It says here's Google Search Console trend data over the last six months from fifteen hundred companies. Based on this, I'm wondering if Google Search has been slowly sending websites fewer and fewer clicks over the last six months. So before we go into the study, Neil, how have you been seeing it with the tools that you have, the products that you have, et cetera. Do you think it's going up or do you think it's going down flat?

We haven't really seen it going down much. We haven't seen it going up like crazy. I would say it's more flat to up. And to give you idea, we have close to a million Google Search console or we have data from over a million plus accounts.

We haven't really seen it going down much. We haven't seen it going up like crazy. I would say it's more flat to up. And to give you idea, we have close to a million Google Search console or we have data from over a million plus accounts.

Right, arguably you should be posting this on LinkedIn, but let's just work off of this one for now. So I think the natural inclination from marketers is that the behavior is changing. You have TikTok, you have people searching on Amazon, you have Reddit, chat GBT, and so what's happening, right, And so he's basically saying that our data doesn't support this theory. In fact, from our sample median search impressions are actually up. So impressions are actually up right, which is just that people are searching Google even more. And he's saying that what's interesting is that there's an opposite trend for the medium click through rate over the last six months. So the click through rate is going down. Do you want to explain what that might mean?

Right, arguably you should be posting this on LinkedIn, but let's just work off of this one for now. So I think the natural inclination from marketers is that the behavior is changing. You have TikTok, you have people searching on Amazon, you have Reddit, chat GBT, and so what's happening, right, And so he's basically saying that our data doesn't support this theory. In fact, from our sample median search impressions are actually up. So impressions are actually up right, which is just that people are searching Google even more. And he's saying that what's interesting is that there's an opposite trend for the medium click through rate over the last six months. So the click through rate is going down. Do you want to explain what that might mean?

So click through rate meaning someone can end up seeing your listing on Google, but they may not click through. And what he's saying is the average amount of people that are clicking over to listings is going down. They're still searching, they're just clicking less. It be because they're getting to answer right then and there from Google.

So click through rate meaning someone can end up seeing your listing on Google, but they may not click through. And what he's saying is the average amount of people that are clicking over to listings is going down. They're still searching, they're just clicking less. It be because they're getting to answer right then and there from Google.

Correct. And you have SGE, which is the search generative experience that Google's testing, right, now, they're going to continue to refine it. I believe what they have right now is really again just a tip of the iceber. But I think we're gonna see a lot of situations where they just get the answer right there and the click through. So impressions are gonna go up, but the click throughs are actually going to continue to go down. But they're gonna have to balance that because if they just continue to take the site click throughs down, there's no incentive for people to continue to publish content to be indexed by Google. Yeah, so let's take a look at these.

Correct. And you have SGE, which is the search generative experience that Google's testing, right, now, they're going to continue to refine it. I believe what they have right now is really again just a tip of the iceber. But I think we're gonna see a lot of situations where they just get the answer right there and the click through. So impressions are gonna go up, but the click throughs are actually going to continue to go down. But they're gonna have to balance that because if they just continue to take the site click throughs down, there's no incentive for people to continue to publish content to be indexed by Google. Yeah, so let's take a look at these.

So he's pretty much saying clicks are going up or no, he's saying impressions are going up, clicks are going down.

So he's pretty much saying clicks are going up or no, he's saying impressions are going up, clicks are going down.

Correct, And what's.

Correct, And what's.

Funny is you know time will end up telling. But Danny Sullivan, who is Google Search liaison, ended up posting this a little while back, but he was saying, every year since Google's inception, Google's continually driven more traffic two websites than the previous year.

Funny is you know time will end up telling. But Danny Sullivan, who is Google Search liaison, ended up posting this a little while back, but he was saying, every year since Google's inception, Google's continually driven more traffic two websites than the previous year.

Mm hmm. And I don't think that's gonna change for a while.

Mm hmm. And I don't think that's gonna change for a while.

So no, and what I believe is going to happen is people are gonna be like, oh, as integrated and search. You're gonna get less clicks, yeah you can, but they're going to create a better experience that's gonna cousse more people to search, and overall you'll still get a really healthy amount of traffic from Google. It's just like when you started searching for what's the weather in Las Vegas, Nevada. You don't have to click on weather dot com.

So no, and what I believe is going to happen is people are gonna be like, oh, as integrated and search. You're gonna get less clicks, yeah you can, but they're going to create a better experience that's gonna cousse more people to search, and overall you'll still get a really healthy amount of traffic from Google. It's just like when you started searching for what's the weather in Las Vegas, Nevada. You don't have to click on weather dot com.

Google just shows it to you.

Google just shows it to you.

And they showed to you for a lot of stuff like definitions and a lot of other things that people used to have to click on websites for. Does it mean that Google's terrible for doing this as a searcher, forget as a market As a searcher, I prefer this. It makes experience better on what Google's doing, and it causes me to use it more often.

And they showed to you for a lot of stuff like definitions and a lot of other things that people used to have to click on websites for. Does it mean that Google's terrible for doing this as a searcher, forget as a market As a searcher, I prefer this. It makes experience better on what Google's doing, and it causes me to use it more often.

Yep. The funnal thing here is I remember a couple of years ago randfish can So, former founder of moz and he has a company called spark Toro now, but he shared the similar web data showing that clickstroom data basically the share of zero click searches, so people landing on a search engine result page but not clicking, had grown exponentially from twenty eighteen to twenty twenty. So I recommend everyone checking that out because his theory was that that was going to continue to increase and we're seeing that kind of play out a little more here. But again, insteatives have to be aligned. Google makes their money from their AD machine, like the most of their revenue from their AD machine, so they're going to make sure they use it.

Yep. The funnal thing here is I remember a couple of years ago randfish can So, former founder of moz and he has a company called spark Toro now, but he shared the similar web data showing that clickstroom data basically the share of zero click searches, so people landing on a search engine result page but not clicking, had grown exponentially from twenty eighteen to twenty twenty. So I recommend everyone checking that out because his theory was that that was going to continue to increase and we're seeing that kind of play out a little more here. But again, insteatives have to be aligned. Google makes their money from their AD machine, like the most of their revenue from their AD machine, so they're going to make sure they use it.

And to clarify, this is not they just make the revenue from the AD machine. They also make I forgot what the let me see if I can pull it up. They make thirty This is a screenshot from Orbitlow. They took it from Status to Google. Network ads generate thirty two point seven eight billion dollars a year in revenue. That's like people putting ads ins on their websites. A lot of these sites generate their traffic two channels, like organic social and organic SEO. Yes, it may change for some of these sites, but if they crash it down to zero, that's going to affect their AD revenue. These guys are publicly traded company. I'm not saying they're not going to do things that could change how much money people make from their websites. They're not just going to be drastic about it and just flip a switch in overnight everything's different. They're going to be very methodical about it and make sure that they're not ruffling too much fetters.

And to clarify, this is not they just make the revenue from the AD machine. They also make I forgot what the let me see if I can pull it up. They make thirty This is a screenshot from Orbitlow. They took it from Status to Google. Network ads generate thirty two point seven eight billion dollars a year in revenue. That's like people putting ads ins on their websites. A lot of these sites generate their traffic two channels, like organic social and organic SEO. Yes, it may change for some of these sites, but if they crash it down to zero, that's going to affect their AD revenue. These guys are publicly traded company. I'm not saying they're not going to do things that could change how much money people make from their websites. They're not just going to be drastic about it and just flip a switch in overnight everything's different. They're going to be very methodical about it and make sure that they're not ruffling too much fetters.

All right, you guys want to come hang out with Neil nine and Beverly Hills August seven to the ninth. That is leveling up dot com slash founders. Please don't forget the rate view subscribe when you actually review. It helps us more than you would ever know, and we would like to shout you out as well. So that is it for today and we'll see you later.

All right, you guys want to come hang out with Neil nine and Beverly Hills August seven to the ninth. That is leveling up dot com slash founders. Please don't forget the rate view subscribe when you actually review. It helps us more than you would ever know, and we would like to shout you out as well. So that is it for today and we'll see you later.