In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Is Cheaper Better?
[01:00] Some people say you pay what you get for, but sometimes cheaper is better.
[01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.
[02:00] The quality is the same, but the diamonds are made in simulated conditions.
[02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.
[03:05] People often question the quality of something if it’s too low of a price.
[03:30] There is no exact science to setting a price point, so do your research and run tests.
[04:20] That’s it for today!
[04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Is Cheaper Better?
</li> <li>[01:00] Some people say you pay what you get for, but sometimes cheaper is better.</li> <li>[01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.</li> <li>[02:00] The quality is the same, but the diamonds are made in simulated conditions.</li> <li>[02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.</li> <li>[03:05] People often question the quality of something if it’s too low of a price.</li> <li>[03:30] There is no exact science to setting a price point, so do your research and run tests.</li> <li>[04:20] That’s it for today!</li> <li>[04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to <a href="http://singlegrain.com/survey">Singlegrain.com/survey</a> and help us gain some insight into what matters to our listeners.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Is Cheaper Better? [01:00] Some people say you pay what you...

Is Cheaper Better? | Ep. #737

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3c9ee64f-8703-413e-8475-b0d2005eb2a0/transcript

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