In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. 

TIME-STAMPED SHOW NOTES: 
[00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
[00:38] Niche down!
[00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
[01:08] You can charge more because you’re niching down and have specialized skills.
[01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
[02:38] Drip just rebranded to be e-mail marketing for e-commerce.
[03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
[03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
[03:50] Apple started with a single computer and now have a whole line of products.
[04:08] When you’re working in a niche, your conversion rates will go up.
[05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
[05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
[05:55] You can’t be everything to everyone!
[06:01] That’s all for today!
[06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.  TIME-STAMPED SHOW NOTES:  <ul> <li>[00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
</li> <li>[00:38] Niche down!</li> <li>[00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).</li> <li>[01:08] You can charge more because you’re niching down and have specialized skills.</li> <li>[01:37] <a href="https://www.campaignmonitor.com/">Campaign Monitor</a> set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.</li> <li>[02:38] <a href="https://www.drip.com/">Drip</a> just rebranded to be e-mail marketing for e-commerce.</li> <li>[03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.</li> <li>[03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.</li> <li>[03:50] Apple started with a single computer and now have a whole line of products.</li> <li>[04:08] When you’re working in a niche, your conversion rates will go up.</li> <li>[05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.</li> <li>[05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.</li> <li>[05:55] You can’t be everything to everyone!</li> <li>[06:01] That’s all for today!</li> <li>[06:05] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.  TIME-STAMPED SHOW NOTES:   [00:27] Today’s Topic: How...

How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

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