In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic. 
[00:34] While PR helps with credibility, it won’t always give you the results you are looking for. 
[00:54] The key to getting traffic from PR – know how to do it right.
[01:05] An example of a successful PR campaign and how one piece of content escalated.
[02:30] Get PR that is related to pushing your product or service, not based on ego. 
[03:13] Ask the question: will this PR piece solve a problem for people?
[04:10] Expensive PR firms often don’t succeed in producing successful campaigns. 
[04:44] Why campaigns that you as the leader do generally fare better. 
[05:15] Consult experts like Chris Barrett and pay only when you get results. 
[05:57] That’s it for today!
[05:59] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Forbes
Entrepreneur
TechCrunch
Inked
Chris Barrett

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic. </li> <li>[00:34] While PR helps with credibility, it won’t always give you the results you are looking for. </li> <li>[00:54] The key to getting traffic from PR – know how to do it right.</li> <li>[01:05] An example of a successful PR campaign and how one piece of content escalated.</li> <li>[02:30] Get PR that is related to pushing your product or service, not based on ego. </li> <li>[03:13] Ask the question: will this PR piece solve a problem for people?</li> <li>[04:10] Expensive PR firms often don’t succeed in producing successful campaigns. </li> <li>[04:44] Why campaigns that you as the leader do generally fare better. </li> <li>[05:15] Consult experts like Chris Barrett and pay only when you get results. </li> <li>[05:57] That’s it for today!</li> <li>[05:59] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li><a href="https://www.forbes.com">Forbes</a></li> <li>
<a href="https://entrepreneurmedia.com">Entrepreneur</a> </li> <li>
<a href="https://techcrunch.com">TechCrunch</a> </li> <li><a href="https://www.inkedmag.com">Inked</a></li> <li><a href="https://www.chrisbarrett.co/about">Chris Barrett</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when...

How You Can Hack PR to Drive a Flood of Free Traffic | Ep. #1287

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