Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil withdal At. Today we're going to talk about how you can do SEO without building links. So with SEO, everyone's like, you gotta build links. It's hard, no one's going to link to me. Here's the thing. If you truly build a really good product, you don't have to fight for links or a service or amazing content. It's a big misconception that link building has to be done manually. One of the most popular pages on my site is called uber suggests. I released a free marketing tool. I get links naturally. I don't have to go out there and fight for it. Eric has a lot of stuff that has links, Like some of your guides have a ton of links. How much outreach did you do to build links to some of your guys like zero exactly and you wrote these guys? Did you have a following back then that people knew who Eric Sue was. No, he's shaking his head, not realizing that you guys can't hear him. Oh yeah, no, if you create something that's really great, And keep in mind, when Eric created those guys, there's less competition. Now there's a lot of competition. So you can't just write a guide. You have to go above and beyond, whether it's releasing free tool, doing a free in person event, like just doing crazy stuff that people wouldn't expect. That's how you build links. It could be pr stunts. You just got to think outside the box instead of just being like, oh, I'm gonna do a lot of outreach. I'm just going to write blog posts. The basic stuff isn't going to work anymore. Yeah, to Neil's point, I mean open View Partners calls this product led growth. So whether you're releasing a tool like uber stess or when you look at HubSpot's website greater, I actually looked at the links that it has. I think it has like I want to call it one or two thousand referring domains, and it ranks for about eleven thousand keywords or might be the other way around where it has even more links. But you could use the tool like h rous or sem rush just get some ideas, right, Like here's an example. We I found out that our site rinks for like the keywords strike through text, and like that was on blog posts. I'm like, we should just make a strike through text tool, and then that actually helped move us into a higher ranking for the keywords strike through text, and like you know that that's an example of not needing to necessarily build more links work because we didn't go do more outreach. We just made it more useful and attracted more links. So you know, when you look at look when you look at Okay, so let's see who else does a free tool. So you've got HubSpot that does the website greater. You got you that do does over suggest. A lot of these people they do freemium tools like profit Well for example. It's their tool is freemium and it's not like they're reaching out for links. Right, So if you can do product led growth. Look, it doesn't cost you a lot of money to build some of these tools. Sometimes some yes, you definitely do need to spend more money, but some you don't. It can become a linkable asset. That's what Sus used to call it. Yeah, and also leverages social sites to get press. So if you build like a tool or anything like that, if someone if you know people launch it on side site, Reddit or product huh or hacker news, go on all these sites, release stuff there and within your own community you have different versions of it. Reddit has suburd, it's for everything. It's a great way to get eyeballs and some of those people will end up linking to you. But that's the key to link building. Now. It's not about manually outreach or it's not about buying links. That's short sided. It's purely about going and finding the best mousetrap or carrot and people will naturally want a link to it, and what is that mousetrap or what does that carrot? It typically is doing the opposite of whatever everyone else is doing in your space. Everyone's charging thousands of dollars for a product. Figure out how to make it free or figure out how to make it more affordable. Everyone is making a ton of money with a complicated product. Figure how to make something usable. You could do quizzes, you can do comics, you can do infographics. The possibilities are endless. You just got to start thinking outside the box. What are some of your favorites or in twenty nineteen, I know you still view links as being valuable and I do too. What are some of the things you're gonna do with single grain to grow your link ount without doing manual outreach? Well, I think it's a little more different for us because we already have domain authority. So when we publish something that's like really big, it's going to attract like a lot of a lot more traffic and therefore more links. Well, okay, then let's not look at single grain. You also have sites in like the UH space, Old People's Home and stuff like that, Like shut that one down, you shut down. Good for you. You're focusing more and you also have sites in the outdoor space. Well, let's use growth everywhere for example. Okay, growth, because that one doesn't have as much authority. It doesn't. Yeah, it's it's decent authority because it's been around for a while. But what we're planning to do is we're applying to rebrand it into like, you know, the book that I have coming out, Leveling Up, which is, you know, basically how you can play the game of life because I like playing games. So you know, what we're planning to do down the road is even have like a we're trying to build like widgets, right, so I'm I'm just making things up right now, but you know, here's all the experience you need to eventually become like to learn marketing or become an entrepreneur. Right, it's like little widgets or a better example be like how to tie a tie dot com. So we're planning to have something like that where it's like practical people are searching for people. It's going to motivate people and people can use it to track themselves. I don't have it fully defined yet, but it's going to be like a widget. So you're gonna end up creating practical stuff that people can use. Yeah, on a daily baby, let's see, it's like a daily journal for example, just making things up right now, right those Actually there's a lot of people that visit these daily journal sites. Yeah, and you can actually make it very easy for people to also keep track of their own journal, correct stuff store for them. Make sure it's secure people's privacy. Yeah, you don't have their secrets going out everywhere in the world. But just basic stuff like that, and it doesn't have to be complicated. If you look at hubspots Greater, it's not that amazing, just being honest. If you look at uber suggests, I like it because I built it. But there's other paid tools that have way more features than I do, and they're more usable and better. But you know what, mine's free and same with the hubspots They're Greater is free, and it's says you don't have to create the best thing out there to do well. You just have to be good enough. All right, So that is it for today. But before we go, help us get through one million dollars a month so we can throw that event in downtown La, right, now we're about eight hundred and fourteen thousand. Go to Marketing School to iioslash stats to track our progress. What we need you to do is to rate, review, subscribe, and to share this podcast with your friends. Spread the words, spread to love, and then we could throw the event faster, preferably when it's cold wherever you guys are living, and it'll be nice and warm in LA. So that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil withdal At. Today we're going to talk about how you can do SEO without building links. So with SEO, everyone's like, you gotta build links. It's hard, no one's going to link to me. Here's the thing. If you truly build a really good product, you don't have to fight for links or a service or amazing content. It's a big misconception that link building has to be done manually. One of the most popular pages on my site is called uber suggests. I released a free marketing tool. I get links naturally. I don't have to go out there and fight for it. Eric has a lot of stuff that has links, Like some of your guides have a ton of links. How much outreach did you do to build links to some of your guys like zero exactly and you wrote these guys? Did you have a following back then that people knew who Eric Sue was. No, he's shaking his head, not realizing that you guys can't hear him. Oh yeah, no, if you create something that's really great, And keep in mind, when Eric created those guys, there's less competition. Now there's a lot of competition. So you can't just write a guide. You have to go above and beyond, whether it's releasing free tool, doing a free in person event, like just doing crazy stuff that people wouldn't expect. That's how you build links. It could be pr stunts. You just got to think outside the box instead of just being like, oh, I'm gonna do a lot of outreach. I'm just going to write blog posts. The basic stuff isn't going to work anymore. Yeah, to Neil's point, I mean open View Partners calls this product led growth. So whether you're releasing a tool like uber stess or when you look at HubSpot's website greater, I actually looked at the links that it has. I think it has like I want to call it one or two thousand referring domains, and it ranks for about eleven thousand keywords or might be the other way around where it has even more links. But you could use the tool like h rous or sem rush just get some ideas, right, Like here's an example. We I found out that our site rinks for like the keywords strike through text, and like that was on blog posts. I'm like, we should just make a strike through text tool, and then that actually helped move us into a higher ranking for the keywords strike through text, and like you know that that's an example of not needing to necessarily build more links work because we didn't go do more outreach. We just made it more useful and attracted more links. So you know, when you look at look when you look at Okay, so let's see who else does a free tool. So you've got HubSpot that does the website greater. You got you that do does over suggest. A lot of these people they do freemium tools like profit Well for example. It's their tool is freemium and it's not like they're reaching out for links. Right, So if you can do product led growth. Look, it doesn't cost you a lot of money to build some of these tools. Sometimes some yes, you definitely do need to spend more money, but some you don't. It can become a linkable asset. That's what Sus used to call it. Yeah, and also leverages social sites to get press. So if you build like a tool or anything like that, if someone if you know people launch it on side site, Reddit or product huh or hacker news, go on all these sites, release stuff there and within your own community you have different versions of it. Reddit has suburd, it's for everything. It's a great way to get eyeballs and some of those people will end up linking to you. But that's the key to link building. Now. It's not about manually outreach or it's not about buying links. That's short sided. It's purely about going and finding the best mousetrap or carrot and people will naturally want a link to it, and what is that mousetrap or what does that carrot? It typically is doing the opposite of whatever everyone else is doing in your space. Everyone's charging thousands of dollars for a product. Figure out how to make it free or figure out how to make it more affordable. Everyone is making a ton of money with a complicated product. Figure how to make something usable. You could do quizzes, you can do comics, you can do infographics. The possibilities are endless. You just got to start thinking outside the box. What are some of your favorites or in twenty nineteen, I know you still view links as being valuable and I do too. What are some of the things you're gonna do with single grain to grow your link ount without doing manual outreach? Well, I think it's a little more different for us because we already have domain authority. So when we publish something that's like really big, it's going to attract like a lot of a lot more traffic and therefore more links. Well, okay, then let's not look at single grain. You also have sites in like the UH space, Old People's Home and stuff like that, Like shut that one down, you shut down. Good for you. You're focusing more and you also have sites in the outdoor space. Well, let's use growth everywhere for example. Okay, growth, because that one doesn't have as much authority. It doesn't. Yeah, it's it's decent authority because it's been around for a while. But what we're planning to do is we're applying to rebrand it into like, you know, the book that I have coming out, Leveling Up, which is, you know, basically how you can play the game of life because I like playing games. So you know, what we're planning to do down the road is even have like a we're trying to build like widgets, right, so I'm I'm just making things up right now, but you know, here's all the experience you need to eventually become like to learn marketing or become an entrepreneur. Right, it's like little widgets or a better example be like how to tie a tie dot com. So we're planning to have something like that where it's like practical people are searching for people. It's going to motivate people and people can use it to track themselves. I don't have it fully defined yet, but it's going to be like a widget. So you're gonna end up creating practical stuff that people can use. Yeah, on a daily baby, let's see, it's like a daily journal for example, just making things up right now, right those Actually there's a lot of people that visit these daily journal sites. Yeah, and you can actually make it very easy for people to also keep track of their own journal, correct stuff store for them. Make sure it's secure people's privacy. Yeah, you don't have their secrets going out everywhere in the world. But just basic stuff like that, and it doesn't have to be complicated. If you look at hubspots Greater, it's not that amazing, just being honest. If you look at uber suggests, I like it because I built it. But there's other paid tools that have way more features than I do, and they're more usable and better. But you know what, mine's free and same with the hubspots They're Greater is free, and it's says you don't have to create the best thing out there to do well. You just have to be good enough. All right, So that is it for today. But before we go, help us get through one million dollars a month so we can throw that event in downtown La, right, now we're about eight hundred and fourteen thousand. Go to Marketing School to iioslash stats to track our progress. What we need you to do is to rate, review, subscribe, and to share this podcast with your friends. Spread the words, spread to love, and then we could throw the event faster, preferably when it's cold wherever you guys are living, and it'll be nice and warm in LA. So that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School