In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
[00:40] It’s important to figure out who your target audience is and where they “hang out”.
[00:58] Similar Web is a great way to see where your audience is.  Alexa is another great option for this.
[01:30] It’s important to see how people are using things.
[01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
[02:00] Similar Web will also tell you about email lists.
[02:38] Neil likes to hit up websites directly.
[03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
[03:54] Podcasting is underpriced attention.
[04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
[04:24] What’s old sometimes becomes new again.
[04:35] Direct mail is making a bit of a comeback.
[05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
[05:45] You can do outreach to the blogs to work out custom deals.
[05:59] Only pay out Net 30 or Net 60.
[06:10] That’s it for today!
[06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.  TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
</li> <li>[00:40] It’s important to figure out who your target audience is and where they “hang out”.</li> <li>[00:58] <a href="https://www.similarweb.com/">Similar Web</a> is a great way to see where your audience is. <a href="https://www.alexa.com/?gclid=EAIaIQobChMIgKvEudC62QIVBEsNCh2UmAVYEAAYASAAEgI10vD_BwE"> Alexa</a> is another great option for this.</li> <li>[01:30] It’s important to see how people are using things.</li> <li>[01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.</li> <li>[02:00] Similar Web will also tell you about email lists.</li> <li>[02:38] Neil likes to hit up websites directly.</li> <li>[03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.</li> <li>[03:54] Podcasting is underpriced attention.</li> <li>[04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.</li> <li>[04:24] What’s old sometimes becomes new again.</li> <li>[04:35] Direct mail is making a bit of a comeback.</li> <li>[05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).</li> <li>[05:45] You can do outreach to the blogs to work out custom deals.</li> <li>[05:59] Only pay out Net 30 or Net 60.</li> <li>[06:10] That’s it for today!</li> <li>[06:13] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Discover Affordable Marketing...

How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/392e9bc9-1e18-4188-b712-b0d20068325d/transcript

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