In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer
[00:36] Neil gives away stuff for a cheaper price.
[00:49] You can always undercut your competitors by offering the same thing for less.
[01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.
[01:26] Neil is going to do this to compete with Moz. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.
[01:44] He can do what their doing for under $10,000.
[02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.
[02:16] Go where the competitors aren’t going.
[02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.
[03:00] Dropbox wasn't the first cloud in the game, but they offered their services for free!
[03:10] Take your existing users and get them to help promote you for a reward.
[03:45] Eric recommends reading Zero to One, which will help you figure out other avenues of marketing and competition.
[04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.
[04:35] When you’re competing with bigger companies, look at what they are not focusing on.
[04:52] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.
[05:30] Neil does this and finds there is less competition abroad and is winning in those markets.
[05:43] That’s all for today!
[05:48]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer
</li> <li>[00:36] Neil gives away stuff for a cheaper price.</li> <li>[00:49] You can always undercut your competitors by offering the same thing for less.</li> <li>[01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.</li> <li>[01:26] Neil is going to do this to compete with <a href="https://moz.com/">Moz</a>. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.</li> <li>[01:44] He can do what their doing for under $10,000.</li> <li>[02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.</li> <li>[02:16] Go where the competitors aren’t going.</li> <li>[02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.</li> <li>[03:00] <a href="https://www.dropbox.com/">Dropbox</a> wasn't the first cloud in the game, but they offered their services for free!</li> <li>[03:10] Take your existing users and get them to help promote you for a reward.</li> <li>[03:45] Eric recommends reading <a href="https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296"> Zero to One</a>, which will help you figure out other avenues of marketing and competition.</li> <li>[04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.</li> <li>[04:35] When you’re competing with bigger companies, look at what they are not focusing on.</li> <li>[04:52] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.</li> <li>[05:30] Neil does this and finds there is less competition abroad and is winning in those markets.</li> <li>[05:43] That’s all for today!</li> <li>[05:48]Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game! TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Beat Your...

How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/77ae590e-7cf4-443a-bbcb-b0d20068196c/transcript

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