In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
• [00:35] Hear about the cold email Neil just received.
• [01:06] The cold email subject lines that Neil believes do really well.
• [01:26] Eric’s take on the subject lines that stand out.
• [02:28] Neil and Eric’s experience cold emailing Zynga.
• [02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
• [04:00] The body of your email has to match the catchy title.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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