Get ready for your daily dopes of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platel. Today we're going to talk about how to write a killer of blog introduction that really hooks the reader. So when I read blog posts nowadays, I really like when I see things that hook me in. I like seeing something that's really hard hitting and quick. Right, so you know it's maybe in the first you know two or three sentence or so, and it's broken down, but it's like some very specific statistics. Right, I'm trying to I'm struggling to remember something that really sticks out to me at the moment. So actually, no, there is one. So when I read something about podcast statistics, for example, right, it's like over three billion or you know, three billion people or three billion downloads in twenty sixteen or whatever have happened on our podcast host. Right, it's like, you know it's grown over you know, forty percent or something like that. Right, When I see numbers like that, that compels me to continue reading because those numbers it's like some kind of like social proof that I'm seeing and it's something I'm interested in, and it draws me in to continue. Anything that's also conversational really helps draw people in. So it could be storytelling at the introduction that works extreme. I've tried that out. So when you hook people with a personal story and then you get into the body, they're much more likely to read. Similar to using stats, The other thing I like doing with my introductions is using the words you and I. So when you use the words you and I, makes it seem more like a conversation versus like a college professor talking to you and just making his whole classroom sleep. Now, let me give you example on a topic that I have no clue about. So let's do yoga. I'm gonna make this up. So let's say the post is called one hundred and one Advance Yoga Techniques or Beginners, right, And I'm just making this up. And here's what I mean by creating a conversation and creating a story. You see all these advanced yoga or you see all these advanced yoga's doing these crazy yoga poses. Wouldn't you love to do them? Well, they say that you can't do them until you're a few years into being a yoga expert or practicing yoga. But you know what, that can't be true. I've been reading and watching all these yoga videos and I've been learning it, and I'm like, you know what, I don't want to wait five years, and I bet you don't either. So after three months of crazy experimentation, I found out how beginners, how you and I can actually use these advanced yoga techniques. Here's one hundred and one advanced yoga techniques that you can do as a beginner, and I'll even walk you through the specific steps you need to take to implement these advanced yoga techniques. So here goes and then you just get started. Now, my introduction is a bit off because I don't know yoga and I don't do it, but you get the gist of it. I'm talking about personal experiences. I'm doing it in a conversational tone, and then I'm hooking you into something that you probably want as a yoga person, but you don't have yet, right, so you want to have I mean, Neil's talking about lead ins, like cliffhangers, things like that certainly important. I think what I like reading is, you know, things that are written by we're talking about blog posts in this context, but copywriters, marketing. Copywriters know how to bring you into the next thing, right, So you know it's they're writing two to three sentences, but they're hooking you into the next sentence. Right. It's not even just introduction, it's just it just keeps hooking you in over and over. It's like a good TV show, Right, there's always a cliffhanger at the end. So I like looking at the Born Letters, which is from Gary Halpert, which is one of the greatest copywriters of our time. And I also like the book Breakthrough Advertising, right, you read that kind of stuff, like, think about it advertising. You know, these are people that are trying to hook you at the end of the day, bron letters. You know, Gary Halpert as a as a copywriter, he's trying to hook you over and over and over and all those letters that you see, he wrote those letters to his son and when he was in prison. But it just taught him like all these life lessons, but it just kept hooking you into the next sentence, to the next sentence, to the next sentence. And if you think about it, I think it was Perry Marshall that said this. You know your goal when you're writing an email, right, So I'm just talking about copy in general. At this point, you're trying to hook people. Your goal is to hook people into the next email, right, and to the next email. You want them to look forward to the next thing and the next thing and the next thing. So how do you continue to do that? What Neil talked about, it's just important to think about how you can, you know, continue to keep the reader interested. Yeah, and with the introduction you'll find what flows for you. I've always found that storytelling and conversations work extremely well for me. Using stats, cliffhangers, all that kind of stuff works. But you gotta find your flow. If it doesn't come off authentic and fit your personality, it's not going to jive with your readers. And this happens with any form of content marketing, Like when I shoot videos. I had a guy who's recently teaching me how to do introductions better, and some of the stuff he was telling me to do wasn't driving with me personally, but he was fine with me adapting it to myself. And if you can see that it's not authentic, or if people can see they'll notify you. They'll let you know, and you'll find out with your stats or your data, and you'll start losing some traction. For example, I was at lunch the other day with a guy named Cameron. He's like, Yeah, whatever you're doing with your videos and the way you're starting them, I don't like it as much anymore. And he's like, I don't want to watch your videos. And it was good feedback, and I started asking multiple people got similar feedback, and I'm like, all right, I'm going to use some of the things he taught me, and then I'm going to adjust it back into my own style. If it doesn't flow naturally with you, people can tell and they're not going to read the rest of your content. Yeah, So take feedback that you get from people you know, Take the signal that make because there's a lot of noise out there, obviously, but take the signal that makes sense to you, which is what Neil is doing, and just make adjustments. That's the same thing as everything else that we talk about in marketing. So that's it for today. But before we go, just check out our giveaway. Just go to single grade dot com slash giveaway to learn more about it. And we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dopes of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platel. Today we're going to talk about how to write a killer of blog introduction that really hooks the reader. So when I read blog posts nowadays, I really like when I see things that hook me in. I like seeing something that's really hard hitting and quick. Right, so you know it's maybe in the first you know two or three sentence or so, and it's broken down, but it's like some very specific statistics. Right, I'm trying to I'm struggling to remember something that really sticks out to me at the moment. So actually, no, there is one. So when I read something about podcast statistics, for example, right, it's like over three billion or you know, three billion people or three billion downloads in twenty sixteen or whatever have happened on our podcast host. Right, it's like, you know it's grown over you know, forty percent or something like that. Right, When I see numbers like that, that compels me to continue reading because those numbers it's like some kind of like social proof that I'm seeing and it's something I'm interested in, and it draws me in to continue. Anything that's also conversational really helps draw people in. So it could be storytelling at the introduction that works extreme. I've tried that out. So when you hook people with a personal story and then you get into the body, they're much more likely to read. Similar to using stats, The other thing I like doing with my introductions is using the words you and I. So when you use the words you and I, makes it seem more like a conversation versus like a college professor talking to you and just making his whole classroom sleep. Now, let me give you example on a topic that I have no clue about. So let's do yoga. I'm gonna make this up. So let's say the post is called one hundred and one Advance Yoga Techniques or Beginners, right, And I'm just making this up. And here's what I mean by creating a conversation and creating a story. You see all these advanced yoga or you see all these advanced yoga's doing these crazy yoga poses. Wouldn't you love to do them? Well, they say that you can't do them until you're a few years into being a yoga expert or practicing yoga. But you know what, that can't be true. I've been reading and watching all these yoga videos and I've been learning it, and I'm like, you know what, I don't want to wait five years, and I bet you don't either. So after three months of crazy experimentation, I found out how beginners, how you and I can actually use these advanced yoga techniques. Here's one hundred and one advanced yoga techniques that you can do as a beginner, and I'll even walk you through the specific steps you need to take to implement these advanced yoga techniques. So here goes and then you just get started. Now, my introduction is a bit off because I don't know yoga and I don't do it, but you get the gist of it. I'm talking about personal experiences. I'm doing it in a conversational tone, and then I'm hooking you into something that you probably want as a yoga person, but you don't have yet, right, so you want to have I mean, Neil's talking about lead ins, like cliffhangers, things like that certainly important. I think what I like reading is, you know, things that are written by we're talking about blog posts in this context, but copywriters, marketing. Copywriters know how to bring you into the next thing, right, So you know it's they're writing two to three sentences, but they're hooking you into the next sentence. Right. It's not even just introduction, it's just it just keeps hooking you in over and over. It's like a good TV show, Right, there's always a cliffhanger at the end. So I like looking at the Born Letters, which is from Gary Halpert, which is one of the greatest copywriters of our time. And I also like the book Breakthrough Advertising, right, you read that kind of stuff, like, think about it advertising. You know, these are people that are trying to hook you at the end of the day, bron letters. You know, Gary Halpert as a as a copywriter, he's trying to hook you over and over and over and all those letters that you see, he wrote those letters to his son and when he was in prison. But it just taught him like all these life lessons, but it just kept hooking you into the next sentence, to the next sentence, to the next sentence. And if you think about it, I think it was Perry Marshall that said this. You know your goal when you're writing an email, right, So I'm just talking about copy in general. At this point, you're trying to hook people. Your goal is to hook people into the next email, right, and to the next email. You want them to look forward to the next thing and the next thing and the next thing. So how do you continue to do that? What Neil talked about, it's just important to think about how you can, you know, continue to keep the reader interested. Yeah, and with the introduction you'll find what flows for you. I've always found that storytelling and conversations work extremely well for me. Using stats, cliffhangers, all that kind of stuff works. But you gotta find your flow. If it doesn't come off authentic and fit your personality, it's not going to jive with your readers. And this happens with any form of content marketing, Like when I shoot videos. I had a guy who's recently teaching me how to do introductions better, and some of the stuff he was telling me to do wasn't driving with me personally, but he was fine with me adapting it to myself. And if you can see that it's not authentic, or if people can see they'll notify you. They'll let you know, and you'll find out with your stats or your data, and you'll start losing some traction. For example, I was at lunch the other day with a guy named Cameron. He's like, Yeah, whatever you're doing with your videos and the way you're starting them, I don't like it as much anymore. And he's like, I don't want to watch your videos. And it was good feedback, and I started asking multiple people got similar feedback, and I'm like, all right, I'm going to use some of the things he taught me, and then I'm going to adjust it back into my own style. If it doesn't flow naturally with you, people can tell and they're not going to read the rest of your content. Yeah, So take feedback that you get from people you know, Take the signal that make because there's a lot of noise out there, obviously, but take the signal that makes sense to you, which is what Neil is doing, and just make adjustments. That's the same thing as everything else that we talk about in marketing. So that's it for today. But before we go, just check out our giveaway. Just go to single grade dot com slash giveaway to learn more about it. And we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School