Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today, we're going to talk about how to use pillar content to tenx your output in twenty twenty three. So first, let's define pillar content in this context, because there's multiple definitions for it. But when we're talking about pillar content for this episode, we're saying, Okay, you know, if you're really good at writing on Twitter, that is your pillar piece of content. Now, if you're really good at podcasting, then that let's say Joe Rogan for example, that's his pillar piece of content. What we're talking about in terms of tenxing your output is remixing that content. Let's say that three hour episode could be cut up, can be you know, put onto a blog post, could be put onto LinkedIn, and things like that. So we're going to talk about that kind of content sprouting strategy in this episode. That way you can get the most bang from your buck of all the effort that you're putting in and as an example, this podcast. Each time, each session Neil and I will record it takes about an hour or so, but we want to make the most out of that, right, so we're going to talk about what we've done and also what we plan on doing in the future. So Neil, you want to go first. Actually, quick question for you. How many pillar pieces of content do you guys create on a monthly basis? Like original? Uh huh? So okay, let's count this podcast as well. Right, So let's say this podcast we pump out like twenty a month, and then my videos, let's look thirty a month we actually create, well okay, technically thirty okay, so let's say thirty. And then there's three YouTube videos long form YouTube videos that come out a week, so that's twelve, right, and then there's like a shorts that comes out like every day or so, so it starts to add up. And then our blog post there's like eight new ones a month. But that's just content, right, I'm assuming that they are not all pillar pieces of content like this short. Let's eliminate the shorts. Yeah, so the ones I said before, those would be the originals so to speak. That's not including like originals on because I write originals on LinkedIn and Twitter as well, So let's just add in like another twenty there. Use AI to write the originals or are you doing a manually? Manually? Cool? So we're similar, we produce a similar amount of content. I think main videos I do three a week blog posts call it one main new blog post a week. That's pillar podcasting episodes I got thirty, and then we slice and dice and to just produce so many other pieces of content. Great example of this is did an interview with a guy named Ryan Panita. I'm probably mispronouncing his last name, sorry about Natata, and my team will take it up and create like maybe six or seven other pieces of content just from that main interview. And when we do that for everything, it's just like for every one piece of content that we create. I know, this title is like tenxing your output. We don't really get ten X. We probably get three four x realistically. But the way we make that grow exponentially is the three X. Let's say we repost that on like seven or eight different social network so it really adds up. Yeah, And so by the way, like this, if you want to, you know, take it from three X to four X. All you need to do is increase the output. That's how you get to the ten X. And so part of the reason why Neil and I so, for example, when you listen to this episode, Neil and I will already have spoken in Dubai together and we all so in Dubai. Neil's going to have his own session on the main stage. I'm gonna have my own session on the main stage as well, but also we're going to have a breakout session for Marketing School. We're just going to take all that content repurpose the hell out of it for episodes for this right, but also we're going to chop it up for shorts as well, because we were doing it for a Marketing School channel, which we're trying to grow, and so it just we're trying to get the most bang for our buck. Because Neil, your session will probably be like thirty forty five minutes or so I'll be another thirty forty five minutes, and then we'll have like probably forty five minutes from Marketing School. That's a ton of content already, and so we also want a max Like I'm already testing out one of our copywriters that we've worked with before. He used to work for a Gora right, and he's learning kind of the nuances around Twitter, threads and LinkedIn, and so he can take a lot of the content that we're putting out here to pillar pieces of content output it there and we can get more reach because we have LinkedIn. You know, when we try hard on LinkedIn, it works pretty well. When we half asket, it's pretty easy for the algorithms to tell that we're half asking it. So just make sure that if you're going to do this, full ask it, don't half ask it. So that is what it is. Anything else, Neil. Another thing is when you repurpose your content and you create a lot of small soundbites from your main piece of content. The key is to really get that tenext output, you got to leverage more than one social network. So you could be like, I don't need TikTok, there's no value in TikTok for my audience. Well, if you're not leveraging TikTok, you're not going to get as much play. Something's better than nothing. Who knows, maybe you eventually get customers from it. Same with Instagram and Twitter and LinkedIn and Reddit and YouTube and Facebook. Again, the list really does go on and on. So you got to use all the the networks, and you may have the philosophy that, oh, I can't post the same piece of content in all these networks. People are gonna get really irritated by me. No, the algorithms work in a way where majority of your followers don't see your content. So if you post it on all the networks, there's a higher likely that they see it, and you probably have different followers on a lot of these networks. Yeah, if you want a good example of this, So Vanessa Aloud does a good job of repurposing all her content, so if you follow her on YouTube, then she'll see that she has writers. She does a really good job with the Instagram repurposing. I just don't have the time for that. Neil has someone that works on his Instagram, but we're just not at the level that she's at with her stuff, where she's like layering on a bunch of things and her stories have like she's recording herself working throughout the day. Like that's all great stuff, and I wish we could do it, but maybe we're just too old now. But Vanessa also has a lot of energy, she's smart, she's ambitious, she's done really well from it. She also loves video creation. She loves being on camera. I don't mean that in a bad way. She's just naturally good at it. Eric and I we don't mind being on camera. I don't think we don't love it. We don't love it as much as some other people. And again we don't mean that in a bad way, just some people like Gary Vee, Vanessa, the Ramoses, Right, I think I said that a lot. Yeah, you said it right. You know, all these people just love being on camera, not in an egotistical way. I just mean that they're just naturally good at it, and they're charismatic. Eric and I, Yes, we do fine on camera. You know, we rather just work on operations than creating content. Yeah, I mean, if we're to create, Honestly, my natural space is writing, and I think it kind of is for you, Neil. So yeah, anyway, people are different, right, Like, this is why we say pillared content. You do what's natural to you. We can add a bunch of tactics here, but I think we'll just end it here. Just take a look at what Vanessa does. There's a lot of tactical stuff that she teaches as well, so that all that's allows yes lau for everyone to search for. That's it for today. Please don't forget. Subscribe to us on YouTube and also Marketing School the ioslash newsletter to follow us on the ongoing content we're creating. Goodbye. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today, we're going to talk about how to use pillar content to tenx your output in twenty twenty three. So first, let's define pillar content in this context, because there's multiple definitions for it. But when we're talking about pillar content for this episode, we're saying, Okay, you know, if you're really good at writing on Twitter, that is your pillar piece of content. Now, if you're really good at podcasting, then that let's say Joe Rogan for example, that's his pillar piece of content. What we're talking about in terms of tenxing your output is remixing that content. Let's say that three hour episode could be cut up, can be you know, put onto a blog post, could be put onto LinkedIn, and things like that. So we're going to talk about that kind of content sprouting strategy in this episode. That way you can get the most bang from your buck of all the effort that you're putting in and as an example, this podcast. Each time, each session Neil and I will record it takes about an hour or so, but we want to make the most out of that, right, so we're going to talk about what we've done and also what we plan on doing in the future. So Neil, you want to go first. Actually, quick question for you. How many pillar pieces of content do you guys create on a monthly basis? Like original? Uh huh? So okay, let's count this podcast as well. Right, So let's say this podcast we pump out like twenty a month, and then my videos, let's look thirty a month we actually create, well okay, technically thirty okay, so let's say thirty. And then there's three YouTube videos long form YouTube videos that come out a week, so that's twelve, right, and then there's like a shorts that comes out like every day or so, so it starts to add up. And then our blog post there's like eight new ones a month. But that's just content, right, I'm assuming that they are not all pillar pieces of content like this short. Let's eliminate the shorts. Yeah, so the ones I said before, those would be the originals so to speak. That's not including like originals on because I write originals on LinkedIn and Twitter as well, So let's just add in like another twenty there. Use AI to write the originals or are you doing a manually? Manually? Cool? So we're similar, we produce a similar amount of content. I think main videos I do three a week blog posts call it one main new blog post a week. That's pillar podcasting episodes I got thirty, and then we slice and dice and to just produce so many other pieces of content. Great example of this is did an interview with a guy named Ryan Panita. I'm probably mispronouncing his last name, sorry about Natata, and my team will take it up and create like maybe six or seven other pieces of content just from that main interview. And when we do that for everything, it's just like for every one piece of content that we create. I know, this title is like tenxing your output. We don't really get ten X. We probably get three four x realistically. But the way we make that grow exponentially is the three X. Let's say we repost that on like seven or eight different social network so it really adds up. Yeah, And so by the way, like this, if you want to, you know, take it from three X to four X. All you need to do is increase the output. That's how you get to the ten X. And so part of the reason why Neil and I so, for example, when you listen to this episode, Neil and I will already have spoken in Dubai together and we all so in Dubai. Neil's going to have his own session on the main stage. I'm gonna have my own session on the main stage as well, but also we're going to have a breakout session for Marketing School. We're just going to take all that content repurpose the hell out of it for episodes for this right, but also we're going to chop it up for shorts as well, because we were doing it for a Marketing School channel, which we're trying to grow, and so it just we're trying to get the most bang for our buck. Because Neil, your session will probably be like thirty forty five minutes or so I'll be another thirty forty five minutes, and then we'll have like probably forty five minutes from Marketing School. That's a ton of content already, and so we also want a max Like I'm already testing out one of our copywriters that we've worked with before. He used to work for a Gora right, and he's learning kind of the nuances around Twitter, threads and LinkedIn, and so he can take a lot of the content that we're putting out here to pillar pieces of content output it there and we can get more reach because we have LinkedIn. You know, when we try hard on LinkedIn, it works pretty well. When we half asket, it's pretty easy for the algorithms to tell that we're half asking it. So just make sure that if you're going to do this, full ask it, don't half ask it. So that is what it is. Anything else, Neil. Another thing is when you repurpose your content and you create a lot of small soundbites from your main piece of content. The key is to really get that tenext output, you got to leverage more than one social network. So you could be like, I don't need TikTok, there's no value in TikTok for my audience. Well, if you're not leveraging TikTok, you're not going to get as much play. Something's better than nothing. Who knows, maybe you eventually get customers from it. Same with Instagram and Twitter and LinkedIn and Reddit and YouTube and Facebook. Again, the list really does go on and on. So you got to use all the the networks, and you may have the philosophy that, oh, I can't post the same piece of content in all these networks. People are gonna get really irritated by me. No, the algorithms work in a way where majority of your followers don't see your content. So if you post it on all the networks, there's a higher likely that they see it, and you probably have different followers on a lot of these networks. Yeah, if you want a good example of this, So Vanessa Aloud does a good job of repurposing all her content, so if you follow her on YouTube, then she'll see that she has writers. She does a really good job with the Instagram repurposing. I just don't have the time for that. Neil has someone that works on his Instagram, but we're just not at the level that she's at with her stuff, where she's like layering on a bunch of things and her stories have like she's recording herself working throughout the day. Like that's all great stuff, and I wish we could do it, but maybe we're just too old now. But Vanessa also has a lot of energy, she's smart, she's ambitious, she's done really well from it. She also loves video creation. She loves being on camera. I don't mean that in a bad way. She's just naturally good at it. Eric and I we don't mind being on camera. I don't think we don't love it. We don't love it as much as some other people. And again we don't mean that in a bad way, just some people like Gary Vee, Vanessa, the Ramoses, Right, I think I said that a lot. Yeah, you said it right. You know, all these people just love being on camera, not in an egotistical way. I just mean that they're just naturally good at it, and they're charismatic. Eric and I, Yes, we do fine on camera. You know, we rather just work on operations than creating content. Yeah, I mean, if we're to create, Honestly, my natural space is writing, and I think it kind of is for you, Neil. So yeah, anyway, people are different, right, Like, this is why we say pillared content. You do what's natural to you. We can add a bunch of tactics here, but I think we'll just end it here. Just take a look at what Vanessa does. There's a lot of tactical stuff that she teaches as well, so that all that's allows yes lau for everyone to search for. That's it for today. Please don't forget. Subscribe to us on YouTube and also Marketing School the ioslash newsletter to follow us on the ongoing content we're creating. Goodbye. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed