Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pattal and today we're going to talk how to use mobile based pop ups without getting penalized in Google. So let me preface this by saying that Google, as of January twenty seventeen, that's a slated release for this. They are going to start looking at sites that are really aggressive with pop ups. I eate Neil Patel's and also my son too, So I'm the king of this. Yeah. Yeahs Nils the master by far when it comes to interstitials, aggressive pop ups and things like that. But Google is going to start taking a look at that, and it makes sense, right, it's not the best experience. Oh let's go back minor grand experience. Have you seen my animated interstitials? Still interstitial? Have you seen the animated one? No? Have it? You haven't seen the animated Oh I have it. Sadly you guys on the podcast can't see. But I'm gonna show Eric and he can describe it to you. This is how sick my pop ups are these days. All right, So you go to the blog get, you're scrolling, you leave. What do you see there? Oh? I've seen that one? What is it? It's it's explain it. It's a surf in the background. It's moving around and you can see some of his top performing content. Actually looks really good, by the way, but we have to remember it's still an interstitial, but it looks really, really, really good. I call it a page shake over. What Eric is premiums saying might pop up or exit pop says, get the cheat sheet I use to rank number one for online marketing. Entering your email to get the same cheat sheet Neil Patel uses for SEO. Then it has first name, email address, get the cheat sheet has a call to action, and then the closed it says no thanks, I don't want more traffic. Now. The background of that image isn't just a random color or a solid or image. It's an animated gif. The animated gyp is me searching for the cure to online marketing. Then I scroll down and I show high ranked number one on Google. Then I show you the cheat sheet of what you're getting. It's not too bad. It actually works extremely well. What good did exit pop ups? What's the conversion rate on that? I don't know, but it's a lot. I'm almost at nine percent. So for every one hundred unique visitors I get between all my pop ups and sliders, I get nine email and kissed that nine forsa goodbye in January, no very little of my traffic smuggle. I'm good to go. I'm b to b babe, all right. So, I mean, you know, I think one thing you can do. Google has, you know, released a couple images as to what is allowed and what isn't. So one thing is, instead of doing a complete takeover or interstitial whatever you want to call it, you can do a simple model that doesn't own the whole page. That way, you're not killing the whole overall experience. You know, Google still understands that driving conversion is still important. You know, I've certainly gotten comments on intercom saying, while I hate you guys, you guys are all about the conversion whatever. As long as you aren't super disruptive about it and you aren't hitting them with like four or five pop ups at the same time, you should be okay. So one thing is the modal, Neil, what are your other thoughts? Yeah, so I'll actually break it down to you in really simple terms because I own Hellobar so I've done a ton of research on this to not how to not get pen lized. The reason Google's trying to penalize is ruining the user experience, as Eric mentioned, and they don't want people to have all these pop ups on mobile devices that just take up the whole screen. It's really simple. If you take up very little of the screen, whatever modals popups you're doing, you should be fine. What I mean very little. I'm talking about like ten twenty percent, maybe thirty macs. If you stay in that range, you should be safe and avoid doing the mobile base backover pop ups, you know, like when people push the back buttons on their mobile Chrome browser or whatever it may be and you start saying like you sure you want to go back. They hate that kind of stuff, So avoid doing that, and just try to use more sticky bars versus pop ups because it's not like you can track mouse movement anyways and see when someone's exiting the entry. Pop ups don't convert as well anyways, So just to like sliders or sticky bars then take up twenty percent or less of the screen and you should be fined and you shouldn't get penalized. Great, And if you want more literature around this, and just you know, literally go to the Google search engine and just type in interstitial penalty, you know, twenty seventeen Google, and then you know you should be able to to fight and a few a few sound bites on that, go ahead and Neil, Yeah, So also with mobile, they want you to shift everything to a MP. If you do more AMP stuff, eventually you get more search traffic, especially on mobile. So while I'm doing problem my AMP pages is like integrating quizzes on mobile devices. So then that way, like the top part is a quizzites and it's integrated within the design and it's like AMP quiz like it's you leveraging the AMP framework. So it's compatible still and I still collect emails at the very end, and I found that as a substitute for doing pop ups and stuff, and my conversions off of mobile are higher for email collection. Yeah, and one more thing on the AMPS thing before we hop off Google is you know, obviously there's more priority to it, but they are adding a newscareself for AMP pages as well, so you want to take advantage of that. And you know, if you're running a WordPress site, there are a couple of AMP plugins out there. There are a couple of bad ones too, so make sure you're looking for the one that's highly touted. I would spend a little more time before you just you know, go all in on the app side of things. So with that being said, that's it for this episode of our School. It's a short one. If you guys have other topic ideas for us, please please please send them over to us. Tweet at us, email us, you know where will forever be grateful. See you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pattal and today we're going to talk how to use mobile based pop ups without getting penalized in Google. So let me preface this by saying that Google, as of January twenty seventeen, that's a slated release for this. They are going to start looking at sites that are really aggressive with pop ups. I eate Neil Patel's and also my son too, So I'm the king of this. Yeah. Yeahs Nils the master by far when it comes to interstitials, aggressive pop ups and things like that. But Google is going to start taking a look at that, and it makes sense, right, it's not the best experience. Oh let's go back minor grand experience. Have you seen my animated interstitials? Still interstitial? Have you seen the animated one? No? Have it? You haven't seen the animated Oh I have it. Sadly you guys on the podcast can't see. But I'm gonna show Eric and he can describe it to you. This is how sick my pop ups are these days. All right, So you go to the blog get, you're scrolling, you leave. What do you see there? Oh? I've seen that one? What is it? It's it's explain it. It's a surf in the background. It's moving around and you can see some of his top performing content. Actually looks really good, by the way, but we have to remember it's still an interstitial, but it looks really, really, really good. I call it a page shake over. What Eric is premiums saying might pop up or exit pop says, get the cheat sheet I use to rank number one for online marketing. Entering your email to get the same cheat sheet Neil Patel uses for SEO. Then it has first name, email address, get the cheat sheet has a call to action, and then the closed it says no thanks, I don't want more traffic. Now. The background of that image isn't just a random color or a solid or image. It's an animated gif. The animated gyp is me searching for the cure to online marketing. Then I scroll down and I show high ranked number one on Google. Then I show you the cheat sheet of what you're getting. It's not too bad. It actually works extremely well. What good did exit pop ups? What's the conversion rate on that? I don't know, but it's a lot. I'm almost at nine percent. So for every one hundred unique visitors I get between all my pop ups and sliders, I get nine email and kissed that nine forsa goodbye in January, no very little of my traffic smuggle. I'm good to go. I'm b to b babe, all right. So, I mean, you know, I think one thing you can do. Google has, you know, released a couple images as to what is allowed and what isn't. So one thing is, instead of doing a complete takeover or interstitial whatever you want to call it, you can do a simple model that doesn't own the whole page. That way, you're not killing the whole overall experience. You know, Google still understands that driving conversion is still important. You know, I've certainly gotten comments on intercom saying, while I hate you guys, you guys are all about the conversion whatever. As long as you aren't super disruptive about it and you aren't hitting them with like four or five pop ups at the same time, you should be okay. So one thing is the modal, Neil, what are your other thoughts? Yeah, so I'll actually break it down to you in really simple terms because I own Hellobar so I've done a ton of research on this to not how to not get pen lized. The reason Google's trying to penalize is ruining the user experience, as Eric mentioned, and they don't want people to have all these pop ups on mobile devices that just take up the whole screen. It's really simple. If you take up very little of the screen, whatever modals popups you're doing, you should be fine. What I mean very little. I'm talking about like ten twenty percent, maybe thirty macs. If you stay in that range, you should be safe and avoid doing the mobile base backover pop ups, you know, like when people push the back buttons on their mobile Chrome browser or whatever it may be and you start saying like you sure you want to go back. They hate that kind of stuff, So avoid doing that, and just try to use more sticky bars versus pop ups because it's not like you can track mouse movement anyways and see when someone's exiting the entry. Pop ups don't convert as well anyways, So just to like sliders or sticky bars then take up twenty percent or less of the screen and you should be fined and you shouldn't get penalized. Great, And if you want more literature around this, and just you know, literally go to the Google search engine and just type in interstitial penalty, you know, twenty seventeen Google, and then you know you should be able to to fight and a few a few sound bites on that, go ahead and Neil, Yeah, So also with mobile, they want you to shift everything to a MP. If you do more AMP stuff, eventually you get more search traffic, especially on mobile. So while I'm doing problem my AMP pages is like integrating quizzes on mobile devices. So then that way, like the top part is a quizzites and it's integrated within the design and it's like AMP quiz like it's you leveraging the AMP framework. So it's compatible still and I still collect emails at the very end, and I found that as a substitute for doing pop ups and stuff, and my conversions off of mobile are higher for email collection. Yeah, and one more thing on the AMPS thing before we hop off Google is you know, obviously there's more priority to it, but they are adding a newscareself for AMP pages as well, so you want to take advantage of that. And you know, if you're running a WordPress site, there are a couple of AMP plugins out there. There are a couple of bad ones too, so make sure you're looking for the one that's highly touted. I would spend a little more time before you just you know, go all in on the app side of things. So with that being said, that's it for this episode of our School. It's a short one. If you guys have other topic ideas for us, please please please send them over to us. Tweet at us, email us, you know where will forever be grateful. See you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School