In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 
00:29 – Today’s topic: How you can use explainer videos to sell your products
01:04 – They’re a great tool for explaining your product service in an easy to digest way
01:35 – Breaks down objections and advantages
02:03 – The objection part is the key
02:20 – Aim for 1 to 2 minutes in length and always close with a CTA
03:30 – Inject case studies that trigger an emotional aspect
04:05 – Talking about Shark Tank, Squatty Potty
04:19 – A tool that helps you poop better
04:49 – An ad is content marketing
05:18 – Dollar Shave Club explainer video
06:08 – Demo Duck
06:30 – The storyline is the most important part of your video 
07:01 – The second most important aspect? Voice over artist
07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal
08:45 – Make your video stand-alone enough that it doesn’t need to live on your website
09:25 – Angel.co
09:42 – Video Brewery
09:58 – Sandwich Video
10:17 – Have a REALLY good script 3 Key Points: 
The key to an amazing explainer video is an amazing copywriter.
Make sure your videos address objections.
Aim for 60 to 120 seconds in length. Resources:  
Growth Everywhere podcast:  How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: <ul> <li>00:29 – Today’s topic: How you can use explainer videos to sell your products <ul> <li>01:04 – They’re a great tool for explaining your product service in an easy to digest way</li> <li>01:35 – Breaks down objections and advantages</li> <li>02:03 – The objection part is the key</li> <li>02:20 – Aim for 1 to 2 minutes in length and always close with a CTA</li> </ul> </li> <li>03:30 – Inject case studies that trigger an emotional aspect</li> <li>04:05 – Talking about Shark Tank, <a href="http://www.squattypotty.com/">Squatty Potty</a> <ul> <li>04:19 – A tool that helps you poop better</li> <li>04:49 – An ad is content marketing</li> </ul> </li> <li>05:18 – <a href="https://www.dollarshaveclub.com/">Dollar Shave Club</a> explainer video</li> <li>06:08 – <a href="http://demoduck.com/">Demo Duck</a>
</li> <li>06:30 – The storyline is the most important part of your video <ul> <li>07:01 – The second most important aspect? Voice over artist</li> </ul> </li> <li>07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal</li> <li>08:45 – Make your video stand-alone enough that it doesn’t need to live on your website</li> <li>09:25 – <a href="https://angel.co/">Angel.co</a>
</li> <li>09:42 – <a href="http://www.videobrewery.com/">Video Brewery</a>
</li> <li>09:58 – <a href="http://sandwichvideo.com/">Sandwich Video</a>
</li> <li>10:17 – Have a REALLY good script</li> </ul> 3 Key Points: <ol> <li>The key to an amazing explainer video is an amazing copywriter.</li> <li>Make sure your videos address objections.</li> <li>Aim for 60 to 120 seconds in length.</li> </ol> Resources:  <ul> <li>Growth Everywhere podcast: <a href="https://growtheverywhere.com/growth-everywhere-interview/bobby-edwards-squatty-potty/"> How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year</a>
</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great...

How to Use Explainer Videos to Sell Your Products | Ep. #75

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