Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patalk, and today we are going to talk about how you can use Amazon for content and product development. So Neil, well, well, Neil's coming up with with title ideas. So let me tell you what's good about Amazon, guys. So, the amazing thing about Amazon is people feel compelled to write good reviews, bad reviews, Okay, reviews, and what can you actually glean from those reviews? Guess what you get? Valuable insights about what people think about a certain industry. It can be certainly used for product development. Okay, you can use it for content development too. So I'll start with the product development side and I'll kick it over to Neil for a content development side too. So when you look at let's say I wanted to Okay, let's put it this way, squatty potty. Squatty potty helps you poop better, Okay, optimize the way you poop. Right, So if I wanted to make a squatty potty competitor, I would just go to Amazon. Type in squatty Potty. Look at the reviews, not the five star ones, right, I'm looking for maybe like the two or three stars ones. I want to find out because I know it's a great product because a lot of people use it. They've done a lot in sales, so there's validation right there. But I want to see the issues that people are struggling with. Is there a way for me to look at the issues people are facing and make create a better product. And if I think that maybe the things that people are writing are maybe really small and maybe really minischool, and I don't think I can make a much better product, then I'm not going to do it right. That's going to save you a lot of time and effort because people are spending their valuable time to put in their right that actually write these reviews right. So you get the good, you get the bad, you get the average. But it's going to help you save a lot of time. Yeah, in general, when you're using Amazon, I love the one star, two star, three star reviews. I don't really care for the four and five star because it all gives me ideas for product development, content ideas, marketing ideas, because everything, if you think about marketing in general, it's about problem solving. When people do a Google search, they're not just searching for a random keyword. They're searching for a solution to their problem. And if you start having that viewpoint and you understand what issues people had, you now have ideas on content that you can end up creating and you can then discuss how to solve it. Maybe your product solves it, maybe your service does, maybe it doesn't, and if it doesn't, maybe you want to add it. And if enough people complained about it, but taking this approach of looking at marketing as problem and solution. So when someone searches, they're looking for a solution to their problem. Or even when you're reading these reviews, you're looking for problems that people have, because people don't leave a one star review if they had no problem with your product. If you can take that and you can harness it to go create good information that solves people's problems, even if your product doesn't solve it. But you're just telling them how you're teaching them, how you're going to win over an audience that's highly relevant to the product or service you're selling, and then eventually, hopefully you can provide them with the solution they're looking for. All right, guys, this one's really simple, right, So you can just literally go to Amazon. It's free. All the data is there for you. But don't look for the five star reviews. They don't teach you much. You could look at the four star, but more so you want to go for three and two. You can even look at the one, and I do love looking at the one, but you have to take more so the one star reviews with the grain of salt, and two star and three star is usually more of where it's at. A lot of times the one star reviews aren't providing reasons. They're more so just pissed off, so they're providing a one star review. Typically you'll find that two star and three star reviews are more productive in the information they're providing, which will help you more so with your marketing. Right Bill Gates said, Look, success is a lousy teacher, so you don't really learn from the fours and fives. Like, don't get me wrong, you know, especially when people give us give us fours and flies. We love it. I think it's great, But we really learned from the twos and the threes, and sometimes I like the ones too. No, the ones aren't bad. It's just a lot of times the ones will be like I hate you guys, okay, well, or I hate this product that doesn't teach you much. That's true. So you're looking for stuff that can provide you feedback on how you can improve instead of just stuff that's opinion based. But that's it for this episode. As we mentioned in previous episodes, we have hit the one million download numbers, So thank you guys for all your support and help. That means we're throwing a free in person event in downtown LA. Check out marketingschool dot io to learn more about it. All right, and the review we have for today is from Bebay one one one. This person says, worth the daily listen, it's consistent the post and they post an episode every day. The info is applicable, and they are usually entertaining. Thank you. We try to be usually entertaining. And this person says it's fun to listen to the attempts at analogies from Eric. Thank you. I try to do my best there. That's every day you tomorrow, Oh, thank you, goodbye. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patalk, and today we are going to talk about how you can use Amazon for content and product development. So Neil, well, well, Neil's coming up with with title ideas. So let me tell you what's good about Amazon, guys. So, the amazing thing about Amazon is people feel compelled to write good reviews, bad reviews, Okay, reviews, and what can you actually glean from those reviews? Guess what you get? Valuable insights about what people think about a certain industry. It can be certainly used for product development. Okay, you can use it for content development too. So I'll start with the product development side and I'll kick it over to Neil for a content development side too. So when you look at let's say I wanted to Okay, let's put it this way, squatty potty. Squatty potty helps you poop better, Okay, optimize the way you poop. Right, So if I wanted to make a squatty potty competitor, I would just go to Amazon. Type in squatty Potty. Look at the reviews, not the five star ones, right, I'm looking for maybe like the two or three stars ones. I want to find out because I know it's a great product because a lot of people use it. They've done a lot in sales, so there's validation right there. But I want to see the issues that people are struggling with. Is there a way for me to look at the issues people are facing and make create a better product. And if I think that maybe the things that people are writing are maybe really small and maybe really minischool, and I don't think I can make a much better product, then I'm not going to do it right. That's going to save you a lot of time and effort because people are spending their valuable time to put in their right that actually write these reviews right. So you get the good, you get the bad, you get the average. But it's going to help you save a lot of time. Yeah, in general, when you're using Amazon, I love the one star, two star, three star reviews. I don't really care for the four and five star because it all gives me ideas for product development, content ideas, marketing ideas, because everything, if you think about marketing in general, it's about problem solving. When people do a Google search, they're not just searching for a random keyword. They're searching for a solution to their problem. And if you start having that viewpoint and you understand what issues people had, you now have ideas on content that you can end up creating and you can then discuss how to solve it. Maybe your product solves it, maybe your service does, maybe it doesn't, and if it doesn't, maybe you want to add it. And if enough people complained about it, but taking this approach of looking at marketing as problem and solution. So when someone searches, they're looking for a solution to their problem. Or even when you're reading these reviews, you're looking for problems that people have, because people don't leave a one star review if they had no problem with your product. If you can take that and you can harness it to go create good information that solves people's problems, even if your product doesn't solve it. But you're just telling them how you're teaching them, how you're going to win over an audience that's highly relevant to the product or service you're selling, and then eventually, hopefully you can provide them with the solution they're looking for. All right, guys, this one's really simple, right, So you can just literally go to Amazon. It's free. All the data is there for you. But don't look for the five star reviews. They don't teach you much. You could look at the four star, but more so you want to go for three and two. You can even look at the one, and I do love looking at the one, but you have to take more so the one star reviews with the grain of salt, and two star and three star is usually more of where it's at. A lot of times the one star reviews aren't providing reasons. They're more so just pissed off, so they're providing a one star review. Typically you'll find that two star and three star reviews are more productive in the information they're providing, which will help you more so with your marketing. Right Bill Gates said, Look, success is a lousy teacher, so you don't really learn from the fours and fives. Like, don't get me wrong, you know, especially when people give us give us fours and flies. We love it. I think it's great, But we really learned from the twos and the threes, and sometimes I like the ones too. No, the ones aren't bad. It's just a lot of times the ones will be like I hate you guys, okay, well, or I hate this product that doesn't teach you much. That's true. So you're looking for stuff that can provide you feedback on how you can improve instead of just stuff that's opinion based. But that's it for this episode. As we mentioned in previous episodes, we have hit the one million download numbers, So thank you guys for all your support and help. That means we're throwing a free in person event in downtown LA. Check out marketingschool dot io to learn more about it. All right, and the review we have for today is from Bebay one one one. This person says, worth the daily listen, it's consistent the post and they post an episode every day. The info is applicable, and they are usually entertaining. Thank you. We try to be usually entertaining. And this person says it's fun to listen to the attempts at analogies from Eric. Thank you. I try to do my best there. That's every day you tomorrow, Oh, thank you, goodbye. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School