In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls. Time-stamped show notes: 
[00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sales Qualified Leads
[00:39] - MQL or marketing qualified leads are actions that are taken inside your email marketing software or marketing automation software. Such as Drip or Marketo.
[00:49] - Once someone visits a certain number of pages they may have a marketing score of 70 which makes them a marketing qualified lead.
[01:02] - A sales qualified lead is based on the ideal client profile.
[01:11] - How do you turn marketing qualified leads into sales qualified leads.
[01:18] - Different behavior triggers can move someone into a sales sequence based on criteria that you set.
[01:47] - Ask for a lot of criteria when qualifying a lead. Use a form field and pass it to sales.
[02:11] - If sales reps aren't talking to the leads, they are not generating conversions.
[02:17] - Once the lead hits the form fields you can schedule them automatically in a call using something like ScheduleOnce.
[03:26] - Once a lead comes in we use Clearbit to enrich the leads. We only reach out if they fit a certain criteria.
[03:50] - If you want more sales qualified leads have an online chat on your site like Drift.
[04:20] - Think about what types of leads are closing based on region.
[05:20] - That's it for today!
[05:22] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool.
[05:27] - Go to SingleGrain.com/giveaway to get your FREE copy. You can also learn how to win a one-year subscription to Crazy Egg.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls. Time-stamped show notes: <ul> <li>[00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sales Qualified Leads
</li> <li>[00:39] - MQL or marketing qualified leads are actions that are taken inside your email marketing software or marketing automation software. Such as <a href="https://www.drip.com/">Drip</a> or <a href="https://www.marketo.com/">Marketo</a>.</li> <li>[00:49] - Once someone visits a certain number of pages they may have a marketing score of 70 which makes them a marketing qualified lead.</li> <li>[01:02] - A sales qualified lead is based on the ideal client profile.</li> <li>[01:11] - How do you turn marketing qualified leads into sales qualified leads.</li> <li>[01:18] - Different behavior triggers can move someone into a sales sequence based on criteria that you set.</li> <li>[01:47] - Ask for a lot of criteria when qualifying a lead. Use a form field and pass it to sales.</li> <li>[02:11] - If sales reps aren't talking to the leads, they are not generating conversions.</li> <li>[02:17] - Once the lead hits the form fields you can schedule them automatically in a call using something like <a href="http://www.scheduleonce.com/">ScheduleOnce</a>.</li> <li>[03:26] - Once a lead comes in we use <a href="https://clearbit.com/">Clearbit</a> to enrich the leads. We only reach out if they fit a certain criteria.</li> <li>[03:50] - If you want more sales qualified leads have an online chat on your site like <a href="https://www.drift.com/">Drift</a>.</li> <li>[04:20] - Think about what types of leads are closing based on region.</li> <li>[05:20] - That's it for today!</li> <li>[05:22] - <a href="http://marketingschool.io/">Marketing School</a> is giving away a 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool.</li> <li>[05:27] - Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy. You can also learn how to win a one-year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a>.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria,...

How to Turn Marketing Qualified Leads into Sales Qualified Leads | Ep. #484

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/25df07df-c9bf-463f-afef-b0d2006d760e/transcript

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