In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from Marketing School. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Track Brand Awareness
00:37 – Neil firmly believes in branding
00:57 – There are few things you can do to track brand awareness 
01:00 – One is to survey people in your industry asking how well they know your brand
01:10 – Second is to use Google Trends to scope out the businesses you want to check and compare with your brand
01:35 – What Eric learned from Brendon Burchard, a fellow marketer 
01:43 – A brand isn’t just a logo, it’s a story
02:26 – When tracking brands, use Google Alerts or Mention to track keywords 
02:41 – You can be updated in real time when someone mentions your brand
03:00 – You can then start a relationship with someone who mentions your brand and help them if needed
03:21 – Use Google Search Console to check on your monthly impressions
03:46 – Marketing School is giving away a free tool called LeadQuizzes which allows you to make quizzes for your target market 
04:05 – A one year annual prescription will go to 5 people
04:16 – To win, rate, review, and subscribe to  Marketing School
04:21 – Text MARKETINGSCHOOL to 33444
04:38 – That’s it for today’s episode! 3 Key Points: 
Branding is significant to one’s success – your brand should stick in people’s minds.
Track yours and your competitors’ brands to find out how to stay ahead.
Build a relationship with those who mention or appreciate your brand—it can be a potential partnership.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from <a href="http://marketingschool.io/">Marketing School</a>. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Track Brand Awareness
</li> <li>00:37 – Neil firmly believes in branding</li> <li>00:57 – There are few things you can do to track brand awareness <ul> <li>01:00 – One is to survey people in your industry asking how well they know your brand</li> <li>01:10 – Second is to use <a href="https://trends.google.com/trends/">Google Trends</a> to scope out the businesses you want to check and compare with your brand</li> </ul> </li> <li>01:35 – What Eric learned from <a href="http://brendon.com/">Brendon Burchard</a>, a fellow marketer <ul> <li>01:43 – A brand isn’t just a logo, it’s a story</li> </ul> </li> <li>02:26 – When tracking brands, use <a href="https://www.google.com/alerts">Google Alerts</a> or <a href="https://mention.com/en/">Mention</a> to track keywords <ul> <li>02:41 – You can be updated in real time when someone mentions your brand</li> <li>03:00 – You can then start a relationship with someone who mentions your brand and help them if needed</li> </ul> </li> <li>03:21 – Use <a href="https://www.google.com/webmasters/tools/home?hl=en-GB">Google Search Console</a> to check on your monthly impressions</li> <li>03:46 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free tool called <a href="http://www.leadquizzes.com/">LeadQuizzes</a> which allows you to make quizzes for your target market <ul> <li>04:05 – A one year annual prescription will go to 5 people</li> <li>04:16 – To win, rate, review, and subscribe to <a href="https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817?mt=2"> Marketing School</a>
</li> <li>04:21 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>04:38 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Branding is significant to one’s success – your brand should stick in people’s minds.</li> <li>Track yours and your competitors’ brands to find out how to stay ahead.</li> <li>Build a relationship with those who mention or appreciate your brand—it can be a potential partnership.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from ....

How to Track Brand Awareness | Ep. #268

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/aafe620c-6aea-42aa-8b61-b0d2007a90a0/transcript

Advertisement