Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric tu and I'm Neil Patel, and today we're going to talk about how to target effectively on LinkedIn. So for me specifically, I'm more so talking about the advertising perspective, so I can go ahead and begin. When you think about targeting on LinkedIn, you have a lot of different options. Right, You can target job titles. You can also target specialties right, specialties as in kind of their field that they're focused in, right, or more specifically job function. And then you can also target around you can also target around kind of seniority too. So those are just three different options, and then we'll kind of bounce around. But the first one, it seems to be the easiest, right when you're targeting job titles. Like let's say I'm selling SEO software. Let's say i'm selling uber suggests. If uber suggest says that's a bad example, let's use crazy egg crazy egg neo charges for money. Let's say he's looking for marketing managers. Right, you can target marketing managers on LinkedIn. That's an easy way of going about it. But here's the thing. Everyone has really weird titles all the time, so titles might not be the best way. And titles are also the most expensive too, because a lot of people are just kind of defaulting to that thinking that they know titles, they feel titles are the best way to go about it. Now, the second one that I mentioned, I believe is around kind of the job function. So job function could be around marketing. That's a lot broader, and then that's going to be cheaper because it's even broader. If you want to open up your audiences, you can do that. Then when you layer it on with something such as seniority could be C level, could be director level, then you can kind of, you know, take that broadness from the function and then kind of you know, layered it on and then you know, kind of basically not layered on, but layered it on and also decrease the audience size so you can get a little more laser targeted on that, but have a little broader audience versus just job titles. Yeah, so I'll talk about it from the organic perspective. What you'll find is when you're on LinkedIn and you're trying to get you're trying to target the right people. It's about the content that you produce, whether you have five thousand people following you or thirty thousand. Because you're limited on thirty thousand connections. Then you can have more following you after that, but just connections where it's limited to thirty thousand. It's about posting content that's related to your business. Everyone thinks about LinkedIn as hey, I want to target the right people and get the most amount of engagement, get the most views, and they focus on the views, and they think getting the most views will get you the right people, and that's not correct. It is all about your content, whether it's video or tech space or you just posting status updates, whatever you want to end up calling it. What I found is when I post stuff that goes viral and that's more generic, like the top ten growing brands in the United States or whatever it may be, that'll do really well, but I'm not targeting the right type of people, which would be customers for me. If I post something specific on how do recover your declining Google traffic, it doesn't do as well, But the people who do engage end up converting more into leads. So instead of focusing on views, start thinking about what are the problems that my potential customers and my even current customers are facing. Create content around that. That's when you'll start seeing that the right people are gravitating towards you your business, and you start correcting leads and sales. Yeah, I'll give you a couple more options. From the advertising perspective. You got groups, so linked groups. Although I don't really participate in groups, I'm pretty sure Neil doesn't. Actually, I'm very sure, Neil doesn't. So you got groups as an option and you can go in there and you can start targeting up to two hundred groups. And then also on the other side, you have retargeting as an option, so just like Google, just like Facebook, you can add a retargeting pixel to your site and then you can kind of layer on other options such as targeting titles or people that have you know, company size is over fifty or so, right, do you have a lot of different options there. I think the main thing I want to convey is that when it comes to LinkedIn advertising, it's not just about the titles. It's about the other options and layering demon and that way you can laser your target versus just trying to you know, go wide, because when you're when you're paying for just title targeting, you're paying a lot more money and then you're going to lose your shirt if you don't know what you're doing. Anything else you want to add, No, that's it from mine, all right, So that is it for today. But I'm going to read a review. Love it, but change your intro. It's still five stars though, JC twenty nineteen zero zero zero. I've gotten several good tips from your show. But I cringe every time you talk about your guile in the intro. I think you're just trying to tout your general cleverness or ingenuity, but gile means your techniques are deceptive or deceitful. Yeah no, no no, that Gyle was a good street fighter character though. That's all I know. So thank you for that feedback. And that's it for today. Guys, leave a review and we are doing that live event in downtown LA. It's going to happen in June. Go to single Green dot COM's dt LA for an application. It's going to be a free event and we can't wait to see you in person. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric tu and I'm Neil Patel, and today we're going to talk about how to target effectively on LinkedIn. So for me specifically, I'm more so talking about the advertising perspective, so I can go ahead and begin. When you think about targeting on LinkedIn, you have a lot of different options. Right, You can target job titles. You can also target specialties right, specialties as in kind of their field that they're focused in, right, or more specifically job function. And then you can also target around you can also target around kind of seniority too. So those are just three different options, and then we'll kind of bounce around. But the first one, it seems to be the easiest, right when you're targeting job titles. Like let's say I'm selling SEO software. Let's say i'm selling uber suggests. If uber suggest says that's a bad example, let's use crazy egg crazy egg neo charges for money. Let's say he's looking for marketing managers. Right, you can target marketing managers on LinkedIn. That's an easy way of going about it. But here's the thing. Everyone has really weird titles all the time, so titles might not be the best way. And titles are also the most expensive too, because a lot of people are just kind of defaulting to that thinking that they know titles, they feel titles are the best way to go about it. Now, the second one that I mentioned, I believe is around kind of the job function. So job function could be around marketing. That's a lot broader, and then that's going to be cheaper because it's even broader. If you want to open up your audiences, you can do that. Then when you layer it on with something such as seniority could be C level, could be director level, then you can kind of, you know, take that broadness from the function and then kind of you know, layered it on and then you know, kind of basically not layered on, but layered it on and also decrease the audience size so you can get a little more laser targeted on that, but have a little broader audience versus just job titles. Yeah, so I'll talk about it from the organic perspective. What you'll find is when you're on LinkedIn and you're trying to get you're trying to target the right people. It's about the content that you produce, whether you have five thousand people following you or thirty thousand. Because you're limited on thirty thousand connections. Then you can have more following you after that, but just connections where it's limited to thirty thousand. It's about posting content that's related to your business. Everyone thinks about LinkedIn as hey, I want to target the right people and get the most amount of engagement, get the most views, and they focus on the views, and they think getting the most views will get you the right people, and that's not correct. It is all about your content, whether it's video or tech space or you just posting status updates, whatever you want to end up calling it. What I found is when I post stuff that goes viral and that's more generic, like the top ten growing brands in the United States or whatever it may be, that'll do really well, but I'm not targeting the right type of people, which would be customers for me. If I post something specific on how do recover your declining Google traffic, it doesn't do as well, But the people who do engage end up converting more into leads. So instead of focusing on views, start thinking about what are the problems that my potential customers and my even current customers are facing. Create content around that. That's when you'll start seeing that the right people are gravitating towards you your business, and you start correcting leads and sales. Yeah, I'll give you a couple more options. From the advertising perspective. You got groups, so linked groups. Although I don't really participate in groups, I'm pretty sure Neil doesn't. Actually, I'm very sure, Neil doesn't. So you got groups as an option and you can go in there and you can start targeting up to two hundred groups. And then also on the other side, you have retargeting as an option, so just like Google, just like Facebook, you can add a retargeting pixel to your site and then you can kind of layer on other options such as targeting titles or people that have you know, company size is over fifty or so, right, do you have a lot of different options there. I think the main thing I want to convey is that when it comes to LinkedIn advertising, it's not just about the titles. It's about the other options and layering demon and that way you can laser your target versus just trying to you know, go wide, because when you're when you're paying for just title targeting, you're paying a lot more money and then you're going to lose your shirt if you don't know what you're doing. Anything else you want to add, No, that's it from mine, all right, So that is it for today. But I'm going to read a review. Love it, but change your intro. It's still five stars though, JC twenty nineteen zero zero zero. I've gotten several good tips from your show. But I cringe every time you talk about your guile in the intro. I think you're just trying to tout your general cleverness or ingenuity, but gile means your techniques are deceptive or deceitful. Yeah no, no no, that Gyle was a good street fighter character though. That's all I know. So thank you for that feedback. And that's it for today. Guys, leave a review and we are doing that live event in downtown LA. It's going to happen in June. Go to single Green dot COM's dt LA for an application. It's going to be a free event and we can't wait to see you in person. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School