Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to structure your NFT project the right way. There's so many in cheap projects out there. It's not you anymore. It's still hot, maybe not as hot as it was a few months ago, but so when you're thinking about NFTs, from team to releasing, to marketing to operations, there's just so many aspects to it. It's like a business all and of itself. How do you structure your projects and in that way things go well? Yep. So I believe that if you're the founder of the project, so in this case for Level of Up Heroes, I'm the founder of it. You have to be boots on the ground right now, at least as of this recording. We're recording this in January twenty twenty two. Nobody knows what the heck is going on right now, right, and so the business people that have launched NFTs so far would be like the personalities would be like a Gary Vee and Tom Bill you right. Other than that, I mean, there's there's not like a template to work off of. So really for me, I just got to experience share here. I had to think about, Okay, who do I need to hire exactly? So that required me to go ask a round like and I thankfully, like I know the director of Brad Strategy for V Friends right, which is Gary V's project. I asked him how was the team structure? And he led me the rabbit hole to talk to these other people. So for me, it was talking a lot of people on Twitter, on Instagram, through text discord figure out Okay, what's the structure, look like what's the foundation? And then from there, Okay, how do I find these people? Right? Who? Not? How? And so I went on discord Right, I asked around again and I managed to get the people that I needed. So when you think about structure your team, you need not you need community managers, right, so ideally like a couple. So we have really three or four community managers right now that are working on Lovely up Heroes. Okay. The second thing is you probably need a Solidity developer or a Rust developer, meaning that there was that was code to spark contracts. Not only that, you need to have another developer verify the code so you don't get screwed at the end of the day too. Right, got to make sure you trust these these developers and think we trust ours. And then you will need artists, right, So I found artists. I went on dribble dribbb l e. You can fight great artists there. Twitter has great NFT artists too, if you just search for NFT artists. But basically I was doing a lot of grassroots recruiting on my own. I was asking how to do this, doing a lot of recruiting on my own, and then so I found the two artists right to help out. And from there you also need a project manager. You need a day to day or for lack of a better word, where this person's quarterbacking everything, keeping everything updated, play by play. And then from there we're meeting once a week, so seven thirty pm Eastern we have our stand up, eight pm Eastern on Wednesday we have we do another one. So it's very much like a pretty intensive process. And you know, we have a front end developer and a front end designer too, so we're really working with a team of contractors. It's a team of mercenaries. But everyone feels so aligned. I've like never felt so aligned to a team of contractors before. It's weird. And then our project manager is full time on the team. So that's how you might structure the entire project. And this is going to change over time. Like what I'm saying this is Janny in twenty twenty two. It might change in the future, right, I'm just saying, for right now, this is how you might do it. And if you want to drive the vision forward, you're probably gonna have to write some type of memo just to get everyone aligned, and you're going to have to be constantly communicating, communicating communication. So if you're recommending to someone, let's say I want to start an NFT project and I'm going to go out there, what are three things you would recommend to me from a structure standpoint, like the three most important things? Three most important things is structure the project? Right, yeah, yep, So number number one it's you know, how are you going to structure communications? Right? So we even though we have a discord server, we actually communicate in Slack and we use a tool called threads. So thread serves is kind of a message board and Slack is kind of for collaborating because we have our for business stuff, we use slack, Right, So I would say communications, comms are very important, right, And then also like having number two would be having that the recurring like live communication, synchronous communication on zoom right, seeing everyone's face talking about the vision, talking about what the blockers are, solving problems together. That really gets everyone in. And then the third item is if you want to structure it the right way, Like a lot of this is still very much a marketing play right now, So how you think about prom it's going to matter quite a bit. And you have to do a lot of plotting for promotions. And that's like the Twitter spaces, the email lists, right, the clubhouses, right, interacting with people on Twitter. It's a huge It's basically like a like a pr push for like two weeks and me doing this on the podcast right now is part of that push, right, But we had to be very thoughtful in terms of how we wanted to plan this out. Cool. Well, that was it for today's episode. And Eric, where can people learn more about your NFT project? Yeah, if you want to get whitelisted, the white list is opening in three days one eighteen twenty twenty two and it's levelingop dot com slash Hero. So it's h E r O levelingof dot comp slash Hero and we will catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text Marketing School dot io Next time class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to structure your NFT project the right way. There's so many in cheap projects out there. It's not you anymore. It's still hot, maybe not as hot as it was a few months ago, but so when you're thinking about NFTs, from team to releasing, to marketing to operations, there's just so many aspects to it. It's like a business all and of itself. How do you structure your projects and in that way things go well? Yep. So I believe that if you're the founder of the project, so in this case for Level of Up Heroes, I'm the founder of it. You have to be boots on the ground right now, at least as of this recording. We're recording this in January twenty twenty two. Nobody knows what the heck is going on right now, right, and so the business people that have launched NFTs so far would be like the personalities would be like a Gary Vee and Tom Bill you right. Other than that, I mean, there's there's not like a template to work off of. So really for me, I just got to experience share here. I had to think about, Okay, who do I need to hire exactly? So that required me to go ask a round like and I thankfully, like I know the director of Brad Strategy for V Friends right, which is Gary V's project. I asked him how was the team structure? And he led me the rabbit hole to talk to these other people. So for me, it was talking a lot of people on Twitter, on Instagram, through text discord figure out Okay, what's the structure, look like what's the foundation? And then from there, Okay, how do I find these people? Right? Who? Not? How? And so I went on discord Right, I asked around again and I managed to get the people that I needed. So when you think about structure your team, you need not you need community managers, right, so ideally like a couple. So we have really three or four community managers right now that are working on Lovely up Heroes. Okay. The second thing is you probably need a Solidity developer or a Rust developer, meaning that there was that was code to spark contracts. Not only that, you need to have another developer verify the code so you don't get screwed at the end of the day too. Right, got to make sure you trust these these developers and think we trust ours. And then you will need artists, right, So I found artists. I went on dribble dribbb l e. You can fight great artists there. Twitter has great NFT artists too, if you just search for NFT artists. But basically I was doing a lot of grassroots recruiting on my own. I was asking how to do this, doing a lot of recruiting on my own, and then so I found the two artists right to help out. And from there you also need a project manager. You need a day to day or for lack of a better word, where this person's quarterbacking everything, keeping everything updated, play by play. And then from there we're meeting once a week, so seven thirty pm Eastern we have our stand up, eight pm Eastern on Wednesday we have we do another one. So it's very much like a pretty intensive process. And you know, we have a front end developer and a front end designer too, so we're really working with a team of contractors. It's a team of mercenaries. But everyone feels so aligned. I've like never felt so aligned to a team of contractors before. It's weird. And then our project manager is full time on the team. So that's how you might structure the entire project. And this is going to change over time. Like what I'm saying this is Janny in twenty twenty two. It might change in the future, right, I'm just saying, for right now, this is how you might do it. And if you want to drive the vision forward, you're probably gonna have to write some type of memo just to get everyone aligned, and you're going to have to be constantly communicating, communicating communication. So if you're recommending to someone, let's say I want to start an NFT project and I'm going to go out there, what are three things you would recommend to me from a structure standpoint, like the three most important things? Three most important things is structure the project? Right, yeah, yep, So number number one it's you know, how are you going to structure communications? Right? So we even though we have a discord server, we actually communicate in Slack and we use a tool called threads. So thread serves is kind of a message board and Slack is kind of for collaborating because we have our for business stuff, we use slack, Right, So I would say communications, comms are very important, right, And then also like having number two would be having that the recurring like live communication, synchronous communication on zoom right, seeing everyone's face talking about the vision, talking about what the blockers are, solving problems together. That really gets everyone in. And then the third item is if you want to structure it the right way, Like a lot of this is still very much a marketing play right now, So how you think about prom it's going to matter quite a bit. And you have to do a lot of plotting for promotions. And that's like the Twitter spaces, the email lists, right, the clubhouses, right, interacting with people on Twitter. It's a huge It's basically like a like a pr push for like two weeks and me doing this on the podcast right now is part of that push, right, But we had to be very thoughtful in terms of how we wanted to plan this out. Cool. Well, that was it for today's episode. And Eric, where can people learn more about your NFT project? Yeah, if you want to get whitelisted, the white list is opening in three days one eighteen twenty twenty two and it's levelingop dot com slash Hero. So it's h E r O levelingof dot comp slash Hero and we will catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text Marketing School dot io Next time class dismissed