We got a question here, how would you strategize as a marketing team of one for a small business?

We got a question here, how would you strategize as a marketing team of one for a small business?

How would you.

How would you.

Strategy for a marketing team of one for a small business? Do they tell you what kind of small business?

Strategy for a marketing team of one for a small business? Do they tell you what kind of small business?

No?

No?

What I would do is I would just pick one marketing channel and that's it. Look to see where your competition is getting their sales from.

What I would do is I would just pick one marketing channel and that's it. Look to see where your competition is getting their sales from.

So I would go check out paid ads on Google, paid ads on metas platform. I would check out if they're doing SEO, what keywords they're ranking for. I would check out if they're doing email marketing. The list goes on and on. So look at most of the channels, look to see where they're getting most of traffic because you can see in most of these there's so many marketing tools out there that show you this. Then, based on their you know what channel to focus on first, because if that's your competition's doubling down on, then you know that's probably driving them a good chunk at the revenue.

So I would go check out paid ads on Google, paid ads on metas platform. I would check out if they're doing SEO, what keywords they're ranking for. I would check out if they're doing email marketing. The list goes on and on. So look at most of the channels, look to see where they're getting most of traffic because you can see in most of these there's so many marketing tools out there that show you this. Then, based on their you know what channel to focus on first, because if that's your competition's doubling down on, then you know that's probably driving them a good chunk at the revenue.

Especially if you look at three.

Especially if you look at three.

Or four competitors and they're all leveraging that same one channel as their main driver of traffic, it's probably their main driver of sales. That's where you should start focusing on first if you only had one person.

Or four competitors and they're all leveraging that same one channel as their main driver of traffic, it's probably their main driver of sales. That's where you should start focusing on first if you only had one person.

Yeah, look, if you're marketing for one business, it's marketing one on one.

Yeah, look, if you're marketing for one business, it's marketing one on one.

What is it?

What is it?

Marketing is bringing people to the point of sale, and so marketing means also that means looking for where your attention actually is. It might be on Reddit like, it might be on YouTube, it might be on Twitter like. You need to figure out where your audience is hanging out and the psyche of the audience and the messaging networks. This is why Reddit's really awesome for that stuff. To do some customer development. You can also even look at reviews too for products that are similar in your space. So you have to do some upfront strategic work and then figure out, okay, well where's my audience actually hanging out and knowing that business is a game of resource allocation that you have to allocate resources into the channel that you're most comfortable with, right. So you and I like, okay, we used to start with writing. We might be comfortable with writing. We're okay with podcasting now, right, and so those might be the channels that we target first.

Marketing is bringing people to the point of sale, and so marketing means also that means looking for where your attention actually is. It might be on Reddit like, it might be on YouTube, it might be on Twitter like. You need to figure out where your audience is hanging out and the psyche of the audience and the messaging networks. This is why Reddit's really awesome for that stuff. To do some customer development. You can also even look at reviews too for products that are similar in your space. So you have to do some upfront strategic work and then figure out, okay, well where's my audience actually hanging out and knowing that business is a game of resource allocation that you have to allocate resources into the channel that you're most comfortable with, right. So you and I like, okay, we used to start with writing. We might be comfortable with writing. We're okay with podcasting now, right, and so those might be the channels that we target first.

So what is it for you?

So what is it for you?

Maybe you're really entertaining, maybe you're really good at video, maybe you're like the rich BFF where she's really entertaining with finance. She gets way more views than the other people because she's got a take and she's got a little sas to her right, and she like, we don't necessarily have that, but you know, we just do what we're good at.

Maybe you're really entertaining, maybe you're really good at video, maybe you're like the rich BFF where she's really entertaining with finance. She gets way more views than the other people because she's got a take and she's got a little sas to her right, and she like, we don't necessarily have that, but you know, we just do what we're good at.

So that's what I would say.

So that's what I would say.

Focus on one, figure out where your audience is hanging out, where your audience is hanging out, and then once you have more resources, once you max out a channel, then you can start to expend. Dude, it was so funny.

Focus on one, figure out where your audience is hanging out, where your audience is hanging out, and then once you have more resources, once you max out a channel, then you can start to expend. Dude, it was so funny.

The other day I release a Twitter prompt on Chad GPT to improve your conversion rates, and I talk about the prompt I use to talk to find your or to target your ideal customer. So you can actually ask Chad GPT who is the ideal customer for your product or service ends up telling you, and then it usually doesn't just give you one option. It gives you a list like five or ten, and then you follow up with out of the list that you showed, which segment makes up the largest buyer group, because then you got it. And then from there you can ask them to show you marketing messages that appeal to that segment. But you know, you can actually follow up with the fourth prompt that I've never done. That's worth checking out where do most of the people hang out, right, and that would be.

The other day I release a Twitter prompt on Chad GPT to improve your conversion rates, and I talk about the prompt I use to talk to find your or to target your ideal customer. So you can actually ask Chad GPT who is the ideal customer for your product or service ends up telling you, and then it usually doesn't just give you one option. It gives you a list like five or ten, and then you follow up with out of the list that you showed, which segment makes up the largest buyer group, because then you got it. And then from there you can ask them to show you marketing messages that appeal to that segment. But you know, you can actually follow up with the fourth prompt that I've never done. That's worth checking out where do most of the people hang out, right, and that would be.

Doing some Bard or starry Gemini or chagptchagpt okay.

Doing some Bard or starry Gemini or chagptchagpt okay.

And that'll probably give you ideas of what platform to target. You don't have to spend as much time. But chad GGPT isn't always accurate and funny enough. You and I met up with venture capitalists yesterday. We're doing dinner and they were like, what the heck we have employees doing core analysis using chad GPT. They're like it's off. That's like yeah, judgment, yes, that's fire. And I was just like, why aren't they using XL.

And that'll probably give you ideas of what platform to target. You don't have to spend as much time. But chad GGPT isn't always accurate and funny enough. You and I met up with venture capitalists yesterday. We're doing dinner and they were like, what the heck we have employees doing core analysis using chad GPT. They're like it's off. That's like yeah, judgment, yes, that's fire. And I was just like, why aren't they using XL.

He's like exactly. I'm like, yeah, CHAGPT is off. Dude.

He's like exactly. I'm like, yeah, CHAGPT is off. Dude.

I've had chad GPT created a chart for me and it took him so long. My buddy Salo, who works with me, he heads up most of our marketing initiatives. He was sitting next to me here in LA he was just like, dude, you want to create this chart for X, let's just have TRADGPT to it. I was like Okay, I'm like, dude, this is going to take forever.

I've had chad GPT created a chart for me and it took him so long. My buddy Salo, who works with me, he heads up most of our marketing initiatives. He was sitting next to me here in LA he was just like, dude, you want to create this chart for X, let's just have TRADGPT to it. I was like Okay, I'm like, dude, this is going to take forever.

Yeah.

Yeah.

After messing around for probably fifteen minutes and we both were doing that at the same time, neither him or I get chat GPD to create the chart the way we wanted. The data that we fed was accurate based on all the research we did, but the chart didn't resemble the data, and we kind of get it to actually create the chart that we wanted, and we're just like, screw this crap.

After messing around for probably fifteen minutes and we both were doing that at the same time, neither him or I get chat GPD to create the chart the way we wanted. The data that we fed was accurate based on all the research we did, but the chart didn't resemble the data, and we kind of get it to actually create the chart that we wanted, and we're just like, screw this crap.

We're just going to do it manually. Yeah, I think I'll get there eventually. It's just like, again, we're long term bullish. Short term, it's like a little more bearish. There's a lot of cool stuff happening, But did you know there's a I don't know if I showed you this. There's here's how I can get chat shept to write like you, So go to It's sorry.

We're just going to do it manually. Yeah, I think I'll get there eventually. It's just like, again, we're long term bullish. Short term, it's like a little more bearish. There's a lot of cool stuff happening, But did you know there's a I don't know if I showed you this. There's here's how I can get chat shept to write like you, So go to It's sorry.

It's like that.

It's like that.

Here's how you can get Google Gemini to write like you. So what you do is you can take your best tweets because your tweet's actually you, right, the same thing with my tweets, right, So, because it's in your voice, and anything in your own voice is always going to perform better than whoever's ghostwriting for you. And so there's like a gap right now because there's people that want to ghost write. You want to save some time whatever. Right, So what I do is I took What I did was I took ten of my time performing tweets historically that I like the most, and I just said, Okay, hey, you are the world's best copywriter, and I want you to suss out the nuances of how I write any redundancies and look at my thought patterns and all these things, right, and then here are my top ten performing tweets over here. And then it's like, okay, got it right. Then it's like, okay, well, I want you to write something about the latest marketing trends in twenty twenty four using my voice, and.

Here's how you can get Google Gemini to write like you. So what you do is you can take your best tweets because your tweet's actually you, right, the same thing with my tweets, right, So, because it's in your voice, and anything in your own voice is always going to perform better than whoever's ghostwriting for you. And so there's like a gap right now because there's people that want to ghost write. You want to save some time whatever. Right, So what I do is I took What I did was I took ten of my time performing tweets historically that I like the most, and I just said, Okay, hey, you are the world's best copywriter, and I want you to suss out the nuances of how I write any redundancies and look at my thought patterns and all these things, right, and then here are my top ten performing tweets over here. And then it's like, okay, got it right. Then it's like, okay, well, I want you to write something about the latest marketing trends in twenty twenty four using my voice, and.

Then boom it pumps it out.

Then boom it pumps it out.

It's like eighty five ninety percent there, it's pretty I'll get you more than ninety percent there. Okay, we do a similar approach, but we do it with blog posts. You're not giving you enough data for your top ten tweets. If you deal with the blog posts now, you can do a million tokens on Gemini too, which is a lot more. Yes, So so how's it going for you? It does, It goes pretty well.

It's like eighty five ninety percent there, it's pretty I'll get you more than ninety percent there. Okay, we do a similar approach, but we do it with blog posts. You're not giving you enough data for your top ten tweets. If you deal with the blog posts now, you can do a million tokens on Gemini too, which is a lot more. Yes, So so how's it going for you? It does, It goes pretty well.

So you can feed the system content that you've written in the past, especially specifically if it's just you, not other people editing your team members, but just you. If you want it to write like you, and you feed it in. If you have multiple blog posts, call it ten blots there each two thousand words or a thousand words or whatever the number is, and you're feeding it, it learns way better than if you just you know, give it a few tweets because there's more to digest.

So you can feed the system content that you've written in the past, especially specifically if it's just you, not other people editing your team members, but just you. If you want it to write like you, and you feed it in. If you have multiple blog posts, call it ten blots there each two thousand words or a thousand words or whatever the number is, and you're feeding it, it learns way better than if you just you know, give it a few tweets because there's more to digest.

By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing school dot ioslash Agency. Once again, it's Marketing School dot Ioslash Agency to learn more.

By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing school dot ioslash Agency. Once again, it's Marketing School dot Ioslash Agency to learn more.

And now back to the show.

And now back to the show.

You know, I mean with this stuff what I'm realizing, and this ties into a next good topic around. So when it comes to creating things and just testing out new stuff like this, you can't sure. Your team might volunteer some of these things, but ultimately, if you want to move the fastest, you're gonna have to test it yourself. And Zuck, I don't know if you know this, Mark Zuckerberg doesn't believe in delegation, and so he was doing the interview with The Morning Brew and basically here's what he told the people. So he says, probably one of the most my most controversial leadership or management things is I don't actually believe in delegating that much. I kind of think like the way a founder should work is you should basically make as many decisions and get involved as in many in as many things as you can. So I think that ties in with things like this, you want to move it quickly, do it, make a loom video, send it off to people instead of saying, oh, yeah, here, this tweet's really here.

You know, I mean with this stuff what I'm realizing, and this ties into a next good topic around. So when it comes to creating things and just testing out new stuff like this, you can't sure. Your team might volunteer some of these things, but ultimately, if you want to move the fastest, you're gonna have to test it yourself. And Zuck, I don't know if you know this, Mark Zuckerberg doesn't believe in delegation, and so he was doing the interview with The Morning Brew and basically here's what he told the people. So he says, probably one of the most my most controversial leadership or management things is I don't actually believe in delegating that much. I kind of think like the way a founder should work is you should basically make as many decisions and get involved as in many in as many things as you can. So I think that ties in with things like this, you want to move it quickly, do it, make a loom video, send it off to people instead of saying, oh, yeah, here, this tweet's really here.

Check out this tweet over.

Check out this tweet over.

Here, and then they're like they read it and they don't know what to do afterwards, and they don't know how to test it. And it's just like, just move a little FRep. If you want to move a little faster, just go go the extra mile, dude.

Here, and then they're like they read it and they don't know what to do afterwards, and they don't know how to test it. And it's just like, just move a little FRep. If you want to move a little faster, just go go the extra mile, dude.

It's the same thing that we talked about a few podcasts episodes ago with.

It's the same thing that we talked about a few podcasts episodes ago with.

Amazon and the Amazon way to grow a business. If you have idea, you're the one writing a memo. You're not delegating it to someone else to put your idea on a piece of paper, and you're getting people involved and figure out, all right, what are the things we need to accomplish, and everyone works together to just crank them out. That's what you're doing right now in your sales process. Because I was walking to the gym this morning, I was just like, you knows as much as it's like, you know, it's very it's a nice thing to want.

Amazon and the Amazon way to grow a business. If you have idea, you're the one writing a memo. You're not delegating it to someone else to put your idea on a piece of paper, and you're getting people involved and figure out, all right, what are the things we need to accomplish, and everyone works together to just crank them out. That's what you're doing right now in your sales process. Because I was walking to the gym this morning, I was just like, you knows as much as it's like, you know, it's very it's a nice thing to want.

People to grow.

People to grow.

It's like most people just aren't going to Most people like to be told what to do and that that's okay, right. They need instruction and instead of expecting them to figure it out, expecting them to build the business for you, you're.

It's like most people just aren't going to Most people like to be told what to do and that that's okay, right. They need instruction and instead of expecting them to figure it out, expecting them to build the business for you, you're.

Going to have to get involved, dude.

Going to have to get involved, dude.

And speaking of Zuck, because he's done Rowland, he's a billionaire, so I'm not gonna question his strategy. And I know people have multiple strategies and approaches to run businesses. You have something in this topic list, the Indian billionaire way. I'm just curious what it is.

And speaking of Zuck, because he's done Rowland, he's a billionaire, so I'm not gonna question his strategy. And I know people have multiple strategies and approaches to run businesses. You have something in this topic list, the Indian billionaire way. I'm just curious what it is.

Oh yeah, So we're talking on the phone yesterday. So you brought up you brought up Darmesh right, and so I brought up you too. It's like, because people like to call you a billionaire. Who knows if you're billionaire or not? Right, Neil doesn't reveal this stuff, So no, I'm not rich, but okay continue. The point is this, right, So when you look at how Darmesh runs HubSpot, right, like, Darmesh does really well for himself, but his mandate in the very beginning is I'm going to work on the things I want to work on. I'm not going to have any direct reports, so no, no direct people reporting him.

Oh yeah, So we're talking on the phone yesterday. So you brought up you brought up Darmesh right, and so I brought up you too. It's like, because people like to call you a billionaire. Who knows if you're billionaire or not? Right, Neil doesn't reveal this stuff, So no, I'm not rich, but okay continue. The point is this, right, So when you look at how Darmesh runs HubSpot, right, like, Darmesh does really well for himself, but his mandate in the very beginning is I'm going to work on the things I want to work on. I'm not going to have any direct reports, so no, no direct people reporting him.

Right. You also don't have any direct reports as well, So.

Right. You also don't have any direct reports as well, So.

I'm like, well, you know the pattern recognition here is like, well, you're both Indian and you both don't have direct reports right now, who knows if you're a billionairep I just like calling it the Indian billionaire. I say I'm not rich because okay, continue, because because we know for a fact that Darmesh is a billionaire, right, so feel free to elaborate on this one.

I'm like, well, you know the pattern recognition here is like, well, you're both Indian and you both don't have direct reports right now, who knows if you're a billionairep I just like calling it the Indian billionaire. I say I'm not rich because okay, continue, because because we know for a fact that Darmesh is a billionaire, right, so feel free to elaborate on this one.

That's where the topic idea came from.

That's where the topic idea came from.

Sure, and I don't know Darmesh is net worth and I don't want to comment on it. Yes, it's obviously he's done financially well, but I'm pretty sure he doesn't want people discussing his U network it's already been discussed on other podcasts. Yeah, that's up to him to discuss it, right, Sorry, darsh And the way I look at.

Sure, and I don't know Darmesh is net worth and I don't want to comment on it. Yes, it's obviously he's done financially well, but I'm pretty sure he doesn't want people discussing his U network it's already been discussed on other podcasts. Yeah, that's up to him to discuss it, right, Sorry, darsh And the way I look at.

Direct reports is we're a small organization. We don't have that many people. Yeah, just like a thousand, we're not a thousand.

Direct reports is we're a small organization. We don't have that many people. Yeah, just like a thousand, we're not a thousand.

Yeah.

Yeah.

My guess is we'll hit one thousand like three months, four months, close enough. But when I look at that, you know, the reason I don't have direct reports is I'm a terrible manager. It takes a lot of humility to admit that I'm a really good individual contributor. And you're fast and I'm fast, and I just go and do shit my yeah. You know, like even when we do M and A deals, I love our M and A person. His name is Carlos Sesta, and he came from a densu aegis he ran America's for M and A from And when I deal with Carlos and stuff like that, and we're trying to buy deals, do like the last two deals we have. Most M and A people are just like, oh yeah, let me handle it.

My guess is we'll hit one thousand like three months, four months, close enough. But when I look at that, you know, the reason I don't have direct reports is I'm a terrible manager. It takes a lot of humility to admit that I'm a really good individual contributor. And you're fast and I'm fast, and I just go and do shit my yeah. You know, like even when we do M and A deals, I love our M and A person. His name is Carlos Sesta, and he came from a densu aegis he ran America's for M and A from And when I deal with Carlos and stuff like that, and we're trying to buy deals, do like the last two deals we have. Most M and A people are just like, oh yeah, let me handle it.

We have the system process. Carlos like encourage me. He's like, Neil, you want to go strike a deal, go talk to him. He'll give me bullet points because he knows how to do this way better than me.

We have the system process. Carlos like encourage me. He's like, Neil, you want to go strike a deal, go talk to him. He'll give me bullet points because he knows how to do this way better than me.

Dude, I just call the.

Dude, I just call the.

Founders to strike up a conversation, like, you know, I like your business, you like my business, and then we just negotiate on the phone, just someone. I'm like, let's get rid of the bankers, and Carlos encourages. He's like, dude, I love it when you go and execute on it. And it's not like I'm going around his back. I'm working with him and I'm structuring things the way he advises because he knows more about it. But I just like taking shit in my own hands and just getting it done.

Founders to strike up a conversation, like, you know, I like your business, you like my business, and then we just negotiate on the phone, just someone. I'm like, let's get rid of the bankers, and Carlos encourages. He's like, dude, I love it when you go and execute on it. And it's not like I'm going around his back. I'm working with him and I'm structuring things the way he advises because he knows more about it. But I just like taking shit in my own hands and just getting it done.

Yeah, you're involved in your own way, and you're not necessarily micromagic because you know you're not going to You're not a good manager either, right, But it's just like you, you're adding in your own magic to it, and then once you get the deal, you're onto the next thing.

Yeah, you're involved in your own way, and you're not necessarily micromagic because you know you're not going to You're not a good manager either, right, But it's just like you, you're adding in your own magic to it, and then once you get the deal, you're onto the next thing.

Right.

Right.

But that's just how you've always worked, and you accept that. I think most people can accept that.

But that's just how you've always worked, and you accept that. I think most people can accept that.

So, but the key.

So, but the key.

Is is if you want to do stuff on your own, get feedback from others. Now, for example, we're about to buy a company you pay them X dollars upfront, and you're paying them x dollars in a year or two years over time. One of the deals we have structured call it roughly twelve months after we buy the business, we give them another check, and we're going back and forth on how to structure it.

Is is if you want to do stuff on your own, get feedback from others. Now, for example, we're about to buy a company you pay them X dollars upfront, and you're paying them x dollars in a year or two years over time. One of the deals we have structured call it roughly twelve months after we buy the business, we give them another check, and we're going back and forth on how to structure it.

You know, do you end up just making it where if you hit certain revenue numbers. Well, if you do that, then they can end up signing deals that just bring in revenue and bring in no profit. Do you end up making it where you're doing it on gross margins? Our CFO is like, well, our gross margins fluctuate quite a bit. It would be difficult to make it and it's not fair. On the other end, I was like, okay, do you make it where they have to retain customers? And we talked to them like, well, if you retain x amount of customers, we'll give you forty percent of your money guarantee the rest based on renewals.

You know, do you end up just making it where if you hit certain revenue numbers. Well, if you do that, then they can end up signing deals that just bring in revenue and bring in no profit. Do you end up making it where you're doing it on gross margins? Our CFO is like, well, our gross margins fluctuate quite a bit. It would be difficult to make it and it's not fair. On the other end, I was like, okay, do you make it where they have to retain customers? And we talked to them like, well, if you retain x amount of customers, we'll give you forty percent of your money guarantee the rest based on renewals.

And we went back and forth with the team internally. The point I'm getting at is, even if you're an individual contributor like I was one negotiating, I didn't just go to the business owners, right because there's two of them and just say, hey, this is how we're gonna end up doing the deal and come out of based on what I wanted to do. I talked to my team because they have more experience than I do in this, and they gave us ideas on what would work and what didn't, and once we all agreed upon what's the best solution, I then went back to the people. So the point I'm getting at is, even if you're that person who likes being an individual contributor and you don't like delegating or managing a lot of people, it doesn't mean that you shouldn't take the input from other people who know more than you. There's always someone out there who's smarter, who knows more than a specific topic than you may know, and it's wise to get their opinion, whether you take it or not.

And we went back and forth with the team internally. The point I'm getting at is, even if you're an individual contributor like I was one negotiating, I didn't just go to the business owners, right because there's two of them and just say, hey, this is how we're gonna end up doing the deal and come out of based on what I wanted to do. I talked to my team because they have more experience than I do in this, and they gave us ideas on what would work and what didn't, and once we all agreed upon what's the best solution, I then went back to the people. So the point I'm getting at is, even if you're that person who likes being an individual contributor and you don't like delegating or managing a lot of people, it doesn't mean that you shouldn't take the input from other people who know more than you. There's always someone out there who's smarter, who knows more than a specific topic than you may know, and it's wise to get their opinion, whether you take it or not.

There's no harm in asking. You know, there's an exercise that we've done over the years, and it's worth doing every maybe two three years or so. It's called the Zone of Genius exercise. So I might go to you and say, hey, so, hey, Neil, I want some feedback, Like basically it's a survey, right, So it's basically Hey, what are the things that you find that I really enjoy doing and that I'm really good at? Right?

There's no harm in asking. You know, there's an exercise that we've done over the years, and it's worth doing every maybe two three years or so. It's called the Zone of Genius exercise. So I might go to you and say, hey, so, hey, Neil, I want some feedback, Like basically it's a survey, right, So it's basically Hey, what are the things that you find that I really enjoy doing and that I'm really good at? Right?

And that's your zone and genius.

And that's your zone and genius.

What are the things that I'm really good at but I don't appear to enjoy to be doing? Right, And it's like, what are the things that I'm just like what I'm doing right now but I just suck at? Right? Yeah? And then you get the feedback from a lot of different people. It could be anonymous if you want it to be. I prefer to just be like, you know, people name themselves and then they give you the feedback in person, and it feels so liberating because it's like, yeah, that's what I actually want to do. And for the rest of it, sure, go hire people to help you there if you can afford it. Wait, have you done this for yourself?

What are the things that I'm really good at but I don't appear to enjoy to be doing? Right, And it's like, what are the things that I'm just like what I'm doing right now but I just suck at? Right? Yeah? And then you get the feedback from a lot of different people. It could be anonymous if you want it to be. I prefer to just be like, you know, people name themselves and then they give you the feedback in person, and it feels so liberating because it's like, yeah, that's what I actually want to do. And for the rest of it, sure, go hire people to help you there if you can afford it. Wait, have you done this for yourself?

Yeah?

Yeah?

I have a sheet.

I have a sheet.

So what's your zone of genius? My zone of genius is when I'm networking, like building relationships so that I think I'm really good at. The other one is like creating and marketing that because it feels like I'm playing a game, right, Like, those are the two areas I'm good at. The curse for me is like I'm a pretty like okay to decent manager and like that's the gift and the curse too, right, yeah, because then I have to like I'll just know we you should do it this way. But if you're just like I suck at it's like I'm just not going to touch it, right, Like that's better.

So what's your zone of genius? My zone of genius is when I'm networking, like building relationships so that I think I'm really good at. The other one is like creating and marketing that because it feels like I'm playing a game, right, Like, those are the two areas I'm good at. The curse for me is like I'm a pretty like okay to decent manager and like that's the gift and the curse too, right, yeah, because then I have to like I'll just know we you should do it this way. But if you're just like I suck at it's like I'm just not going to touch it, right, Like that's better.

So so it is what it is. Yeah, I typically focus most of my time on strategy over anything else, and I love it. I have fun with it. I've never done a zone of genius thing. I just tend to focus on what I love, and typically what someone likes is usually what they're good at.

So so it is what it is. Yeah, I typically focus most of my time on strategy over anything else, and I love it. I have fun with it. I've never done a zone of genius thing. I just tend to focus on what I love, and typically what someone likes is usually what they're good at.

Naturally, I think you probably already aware of your zone of genius. But like, I'll send you a template if you want to send it to a few people you work with, because it's like it's always interesting to look at too. Yeah. Actually I would actually send it to a few of the people I work with. Okay, I'll send it to you, all right, everyone, So that is it for today. Please don't forget to rate, view subscribe. Also, if you want more stuff like this, you want to hang out with Neil and I. I was gonna say neilael dot com, but it's not Neil Patel dot Com Marketing School at io slash Agency to go apply to the Agency Owners Association. Dude, when are we doing it? Don't We have dates picked out May eighth to the tenth, So depending on the level that you're at, go ahead and apply and we'll see you inside BI

Naturally, I think you probably already aware of your zone of genius. But like, I'll send you a template if you want to send it to a few people you work with, because it's like it's always interesting to look at too. Yeah. Actually I would actually send it to a few of the people I work with. Okay, I'll send it to you, all right, everyone, So that is it for today. Please don't forget to rate, view subscribe. Also, if you want more stuff like this, you want to hang out with Neil and I. I was gonna say neilael dot com, but it's not Neil Patel dot Com Marketing School at io slash Agency to go apply to the Agency Owners Association. Dude, when are we doing it? Don't We have dates picked out May eighth to the tenth, So depending on the level that you're at, go ahead and apply and we'll see you inside BI