Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to stay consistent with your content output. So I think the reason why we're talking about this today is because we keep talking about, oh, you have to go omni channel. You know, Neil writes a couple of blog posts per month, and then you know he produces a bunch of videos. I do the same thing as well, not on the blog post side, but we do these podcasts, we do videos, we write stuff. I write my own social posts as well, and then we're repurposing a lot of stuff too. It's really easy to get lost. That's the first thing. And the second thing is it's really hard. I would say to stay consistent, and so one of the things, and Neil and I will both share some tactics here, But the reason you have to stay consistent is because there's more and more content being produced every day. We're talking millions of pieces produced every single day across the channels, millions of blog posts. It's just kind of all over the place. So it's very hard to stand out unless you're consistent, right, which is why you see some people. Once they stop posting on Instagram for a while and they come back a couple months later and they repost, their reach is cut maybe seventy five percent or maybe fifty percent or so. So you have to keep feeding the beast. And that's how these platforms continue to thrive because they reward people because if more people are posting, then they get more ad revenue. At the end, of the day, so you have to realize what the incentives are for the channel. So first thing I'll say is this before you go, do you want to actually do something fun with this episode? Do it? So you at single Grain, you have a whole slew of writers, right and I write last, I'm writing myself. I know you do write every once in a while as well. Do you want to end up breaking down how you stay consistent with your blog content, how your team does, the processes you use, and how you're able to do it at scale? And then I'll go second and I'll break it down on how you can do it if you don't have any money and you're just writing it yourself. Sure, So I'll break it down on the blog side first, and then I'll also do social perfect Let's tool. So on the blog side, basically what happens is this, we have a managing editor, and the managing editor will manage our writers as well, so we consistently work with about six different writers. I believe we used to do guests post, which is allowing other people just come to our site and kind of feature them and they'll write something for us. But basically what happens is we make sure that we have a content output goal each week. So let's say we want, I believe right now it's maybe three blog posts a week or something like that. And from there, we have a content calendar. So you can use Google Sheets, that's one free tool you can use, or you can use a tool like cod schedule, but you have to, ideally, if you want to keep things organized, have a managing editor that's managing a content calendar. And then basically they're assigning pieces to these different writers and we're paying the writers about three to four hundred dollars per post. You know. From there, it's really easy to I'm trying to oversimplify right now, but they are following an output goal and then they have deadlines that they need to follow. If they can't follow the deadlines, what happens is we stop working with them. So that's on the blog side, any questions on that one, Nope, that makes sense. Cool. Now on the social side, what I noticed was this, I was using our tool, Sprout Social, and on Sprout Social, I noticed that our engagement really was and that good, and so I basically decided to kind of take it upon myself to test if I was writing the social posts. It could be on Twitter, it could be on Instagram, it could be on Facebook as well. If I was actually writing the post wouldn't make a difference at all. So what I committed to doing over a I believe it was a forty five day period, was I would at least spend ten to twenty minutes each day on social media. And what I found was when I actually started doing that, some of my posts would be massive hits. Right. I think I had a Twitter post where Ben Horowitz from Andresen Horowitz, one of the largest venture firms out there, he retweeted it and it got a ton more reach, and you know, some resulted in, you know, serious conversations I you know, hook some other people up for potential partnerships. But they were real conversations because people are actually hanging out on social So basically, again what I did was, I was like, I set a rule. It's called the ten ten ten role. So for every day I'm going to spend at least ten minutes writing something on social could be Twitter, could be Instagram. Usually I do all three and then from there what I do is ten minutes of reading and I do ten minutes of thinking. That's kind of going into the personal productivity space. But following that ten ten ten rule, that's been a world of difference, and I'm about to start jumping on it again, you know, in the new year, because still you know, as of this recording, still recovering and coming into the new year, neil. So I'll start off with blog content first. If you're writing the content yourself, you know, at first you may want to do three, four or five articles a week. It's tough. I used to blog three times a week. I used to have help, and at that point I was writing fourteen times a week. But when it was just purely me, three a week was a max I've ever done. And now I've cut back to one a week, and I do really it's obviously thorough in word count, but concepts, a lot of it's personalized, a lot of storytelling in there, all right, one a week. And the simplest way to say consistent is block off time every week where you know you're going to have time and no distraction. So if you have kids, maybe that's late at night or early in the morning, or maybe it's during the weekends. So I tend to write either on Saturdays or Sundays. That's when I'm not being bombarded by emails, not being bombarded by co workers. I love them to death, but still I get a ton of emails or phone calls and all. Just put in some time. But before that weekend comes, the key is you ask your friends, your buddies, other people in the industry, what could I write about? Do you have any interesting ideas, any topics. Read the blogs in your space that'll all give you ideas. So that way, when Saturday or Sunday comes and you're writing, you can just sit down and crank. And my template is really simple. You first outline, you talk about what you're going to talk about in the introduction. I usually write it out. Then I list out the subheadings for the body. Then I wrap up the post with the conclusion on what I want people to actually get from the whole post. And then I go through and I fill out the body. I keep my sentences roughly five or six lines. I try to use the words you and I. I keep it really simple. You can use unsplash or pixel for free stock photography. You can integrate videos or audio files within your post and then boom, I'll publish it once a week. I then send out an email blash, a push notification blast, and then uh Facebook messenger blast and that's really it. And that's my process for releasing blog content. As for video content, all record roughly a month's worth of video in three hours. You can go to a studio to do this. You can have a videographer, or you can just bust out your iPhone and click record. Luckily for me, I now got an iPhone eleven thanks to your need from Nexteva. Thank you for the free iPhone eleven. Thank you. Yeah, he gave Eric one as well, so you can just bust out your phone and funny enough, you know, when we're giving me the thank you, he didn't ask us to mention it to anyone. He just did it as a gift. When you're recording, no one really cares about the production quality. I used to think they do. I have a studio in my home. It's not as good as a studio outside. Yet my views have gone up, like literally no one cares. Ty Lopez uses his phone user are amazing, Like no one cares about the quality. Just record a ton of videos. I wear the same shirt in all of them because I'm recording them all within a few hour period and then just batch put them up on social media over the month, and you can schedule them as well. As for a podcast, Eric and I try to record either ten or fifteen episodes at once. Our episodes have been getting a little bit longer, so they're turning into ten episodes at once because some of them are now like nine or ten minutes. But that's been super effective. And then they just go out on a daily basis. And as for social content, whenever I feel like it, I'll go live. But I don't produce as much social content as Eric. I'm okay with that. I know I should produce more, but I don't have as big of a team managing my social media as or help as Eric may have, so I don't really want to put in the time and energy although I should. Yeah, I think it makes sense though. Actually, Neil, that's a really good point. Before I go to that point, I do want to talk about Neil's right. I think completely When it comes to people don't really care so much about the video quality. I will say though, when it comes to audio like this podcast, you do have to worry about the quality. And this is why Neil and I actually spent the time to get better mics because people do often complain to us. So that's the one caveat there. You have to know kind of which talent you're dealing with. And then coming back to your point Neil earlier, I think, Look, Neil grew his audience through blog and he likes writing blog posts, and whenever he writes, you can tell it's him writing, and even before when he would hire other writers, you can tell that when he writes it's actually you can tell it's his voice and it's much more interesting. That's just my opinion, and the same thing like when I think you can tell when I'm writing on social versus someone else's writing, it looks completely different, Like I actually enjoy writing. But you have to play to your strengths and what you're actually good at and what actually gives you energy. So in terms of being consistent, Neil hit the nail on the head when it comes to you have to batch your content. That's how you stay consistent. Otherword, you're going to go crazy. If you have to record every single day, it becomes much harder, especially if Neil has to go into a studio, there's other people involved, there's so many logistical things that you have to worry about. The Other thing, too, is it can sometimes like when you're producing as much content as you can, it could become demotivating. Like sometimes you just don't feel like it. Sometimes like you're sick, you're not in a good mood. Whatever. But if you look at this podcast itself marketing school, we've been going on, I think it's three and a half years now, you assume we're going to hit four years. But sometimes Neil more so me, sometimes I'm like sick, I'll be recording like this is what you hear. My voice is different of nasal congestion and all that. Or you know, Neil might have some family things that he has to attend to, but we always make time to record even when we don't want to write. How do you feel about that? No, I totally agree, dude. Sometimes Eric's truly been under the weather and you know he'll make time. I will as well. But it also comes down to we love what we're doing. And funny enough, you know, that's what Eric mentioned is like you can tell when it's someone else posting on my social media or me creating content because I love what I'm doing. I can tell when Eric's creating his own content on Instagram. I mainly use Instagram as a social that work these days because it's just so personal and I like it, and I even give Eric feedback. Sometimes my feedback isn't what everyone else likes. But I do religiously follow Eric on social, specifically Instagram, because it's like I see him producing content. I'm not saying Eric doesn't produce his own content elsewhere. Instagram just the one that's on my phone, Like I don't have Twitter on my phone or Facebook on my phone. But you need to figure out what you're also like and what you're naturally good at, and that'll make it easier to produce content consistently. Gary Vee likes producing video and audio content he does himself. He is producing text based content, so he has this team help him. I'm the opposite. I prefer producing text based content, so I'm doing more of that while I have my team helping me with video and Eric's team. Shout out to Noah, who's amazing helps with a lot of the audio. Yep. And by the way, don't forget to follow Neil on Instagram, so it's just Neil Patel and you can follow me as well. On the Instagram's Eric oh as an Orange ASIU you can follow us. And before you go, don't forget to check out Marketing School on the ioslash Live. That's l IV. You can fill up an application. Learn about our Growth Accelerator group and it's happening March eight through tenth. Marketing School on the ioslash Live. Amazing speakers, amazing people. We're going to be doing amazing things together and it's going to help you grow your business faster. It's what we call it, the Growth Accelerator. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to stay consistent with your content output. So I think the reason why we're talking about this today is because we keep talking about, oh, you have to go omni channel. You know, Neil writes a couple of blog posts per month, and then you know he produces a bunch of videos. I do the same thing as well, not on the blog post side, but we do these podcasts, we do videos, we write stuff. I write my own social posts as well, and then we're repurposing a lot of stuff too. It's really easy to get lost. That's the first thing. And the second thing is it's really hard. I would say to stay consistent, and so one of the things, and Neil and I will both share some tactics here, But the reason you have to stay consistent is because there's more and more content being produced every day. We're talking millions of pieces produced every single day across the channels, millions of blog posts. It's just kind of all over the place. So it's very hard to stand out unless you're consistent, right, which is why you see some people. Once they stop posting on Instagram for a while and they come back a couple months later and they repost, their reach is cut maybe seventy five percent or maybe fifty percent or so. So you have to keep feeding the beast. And that's how these platforms continue to thrive because they reward people because if more people are posting, then they get more ad revenue. At the end, of the day, so you have to realize what the incentives are for the channel. So first thing I'll say is this before you go, do you want to actually do something fun with this episode? Do it? So you at single Grain, you have a whole slew of writers, right and I write last, I'm writing myself. I know you do write every once in a while as well. Do you want to end up breaking down how you stay consistent with your blog content, how your team does, the processes you use, and how you're able to do it at scale? And then I'll go second and I'll break it down on how you can do it if you don't have any money and you're just writing it yourself. Sure, So I'll break it down on the blog side first, and then I'll also do social perfect Let's tool. So on the blog side, basically what happens is this, we have a managing editor, and the managing editor will manage our writers as well, so we consistently work with about six different writers. I believe we used to do guests post, which is allowing other people just come to our site and kind of feature them and they'll write something for us. But basically what happens is we make sure that we have a content output goal each week. So let's say we want, I believe right now it's maybe three blog posts a week or something like that. And from there, we have a content calendar. So you can use Google Sheets, that's one free tool you can use, or you can use a tool like cod schedule, but you have to, ideally, if you want to keep things organized, have a managing editor that's managing a content calendar. And then basically they're assigning pieces to these different writers and we're paying the writers about three to four hundred dollars per post. You know. From there, it's really easy to I'm trying to oversimplify right now, but they are following an output goal and then they have deadlines that they need to follow. If they can't follow the deadlines, what happens is we stop working with them. So that's on the blog side, any questions on that one, Nope, that makes sense. Cool. Now on the social side, what I noticed was this, I was using our tool, Sprout Social, and on Sprout Social, I noticed that our engagement really was and that good, and so I basically decided to kind of take it upon myself to test if I was writing the social posts. It could be on Twitter, it could be on Instagram, it could be on Facebook as well. If I was actually writing the post wouldn't make a difference at all. So what I committed to doing over a I believe it was a forty five day period, was I would at least spend ten to twenty minutes each day on social media. And what I found was when I actually started doing that, some of my posts would be massive hits. Right. I think I had a Twitter post where Ben Horowitz from Andresen Horowitz, one of the largest venture firms out there, he retweeted it and it got a ton more reach, and you know, some resulted in, you know, serious conversations I you know, hook some other people up for potential partnerships. But they were real conversations because people are actually hanging out on social So basically, again what I did was, I was like, I set a rule. It's called the ten ten ten role. So for every day I'm going to spend at least ten minutes writing something on social could be Twitter, could be Instagram. Usually I do all three and then from there what I do is ten minutes of reading and I do ten minutes of thinking. That's kind of going into the personal productivity space. But following that ten ten ten rule, that's been a world of difference, and I'm about to start jumping on it again, you know, in the new year, because still you know, as of this recording, still recovering and coming into the new year, neil. So I'll start off with blog content first. If you're writing the content yourself, you know, at first you may want to do three, four or five articles a week. It's tough. I used to blog three times a week. I used to have help, and at that point I was writing fourteen times a week. But when it was just purely me, three a week was a max I've ever done. And now I've cut back to one a week, and I do really it's obviously thorough in word count, but concepts, a lot of it's personalized, a lot of storytelling in there, all right, one a week. And the simplest way to say consistent is block off time every week where you know you're going to have time and no distraction. So if you have kids, maybe that's late at night or early in the morning, or maybe it's during the weekends. So I tend to write either on Saturdays or Sundays. That's when I'm not being bombarded by emails, not being bombarded by co workers. I love them to death, but still I get a ton of emails or phone calls and all. Just put in some time. But before that weekend comes, the key is you ask your friends, your buddies, other people in the industry, what could I write about? Do you have any interesting ideas, any topics. Read the blogs in your space that'll all give you ideas. So that way, when Saturday or Sunday comes and you're writing, you can just sit down and crank. And my template is really simple. You first outline, you talk about what you're going to talk about in the introduction. I usually write it out. Then I list out the subheadings for the body. Then I wrap up the post with the conclusion on what I want people to actually get from the whole post. And then I go through and I fill out the body. I keep my sentences roughly five or six lines. I try to use the words you and I. I keep it really simple. You can use unsplash or pixel for free stock photography. You can integrate videos or audio files within your post and then boom, I'll publish it once a week. I then send out an email blash, a push notification blast, and then uh Facebook messenger blast and that's really it. And that's my process for releasing blog content. As for video content, all record roughly a month's worth of video in three hours. You can go to a studio to do this. You can have a videographer, or you can just bust out your iPhone and click record. Luckily for me, I now got an iPhone eleven thanks to your need from Nexteva. Thank you for the free iPhone eleven. Thank you. Yeah, he gave Eric one as well, so you can just bust out your phone and funny enough, you know, when we're giving me the thank you, he didn't ask us to mention it to anyone. He just did it as a gift. When you're recording, no one really cares about the production quality. I used to think they do. I have a studio in my home. It's not as good as a studio outside. Yet my views have gone up, like literally no one cares. Ty Lopez uses his phone user are amazing, Like no one cares about the quality. Just record a ton of videos. I wear the same shirt in all of them because I'm recording them all within a few hour period and then just batch put them up on social media over the month, and you can schedule them as well. As for a podcast, Eric and I try to record either ten or fifteen episodes at once. Our episodes have been getting a little bit longer, so they're turning into ten episodes at once because some of them are now like nine or ten minutes. But that's been super effective. And then they just go out on a daily basis. And as for social content, whenever I feel like it, I'll go live. But I don't produce as much social content as Eric. I'm okay with that. I know I should produce more, but I don't have as big of a team managing my social media as or help as Eric may have, so I don't really want to put in the time and energy although I should. Yeah, I think it makes sense though. Actually, Neil, that's a really good point. Before I go to that point, I do want to talk about Neil's right. I think completely When it comes to people don't really care so much about the video quality. I will say though, when it comes to audio like this podcast, you do have to worry about the quality. And this is why Neil and I actually spent the time to get better mics because people do often complain to us. So that's the one caveat there. You have to know kind of which talent you're dealing with. And then coming back to your point Neil earlier, I think, Look, Neil grew his audience through blog and he likes writing blog posts, and whenever he writes, you can tell it's him writing, and even before when he would hire other writers, you can tell that when he writes it's actually you can tell it's his voice and it's much more interesting. That's just my opinion, and the same thing like when I think you can tell when I'm writing on social versus someone else's writing, it looks completely different, Like I actually enjoy writing. But you have to play to your strengths and what you're actually good at and what actually gives you energy. So in terms of being consistent, Neil hit the nail on the head when it comes to you have to batch your content. That's how you stay consistent. Otherword, you're going to go crazy. If you have to record every single day, it becomes much harder, especially if Neil has to go into a studio, there's other people involved, there's so many logistical things that you have to worry about. The Other thing, too, is it can sometimes like when you're producing as much content as you can, it could become demotivating. Like sometimes you just don't feel like it. Sometimes like you're sick, you're not in a good mood. Whatever. But if you look at this podcast itself marketing school, we've been going on, I think it's three and a half years now, you assume we're going to hit four years. But sometimes Neil more so me, sometimes I'm like sick, I'll be recording like this is what you hear. My voice is different of nasal congestion and all that. Or you know, Neil might have some family things that he has to attend to, but we always make time to record even when we don't want to write. How do you feel about that? No, I totally agree, dude. Sometimes Eric's truly been under the weather and you know he'll make time. I will as well. But it also comes down to we love what we're doing. And funny enough, you know, that's what Eric mentioned is like you can tell when it's someone else posting on my social media or me creating content because I love what I'm doing. I can tell when Eric's creating his own content on Instagram. I mainly use Instagram as a social that work these days because it's just so personal and I like it, and I even give Eric feedback. Sometimes my feedback isn't what everyone else likes. But I do religiously follow Eric on social, specifically Instagram, because it's like I see him producing content. I'm not saying Eric doesn't produce his own content elsewhere. Instagram just the one that's on my phone, Like I don't have Twitter on my phone or Facebook on my phone. But you need to figure out what you're also like and what you're naturally good at, and that'll make it easier to produce content consistently. Gary Vee likes producing video and audio content he does himself. He is producing text based content, so he has this team help him. I'm the opposite. I prefer producing text based content, so I'm doing more of that while I have my team helping me with video and Eric's team. Shout out to Noah, who's amazing helps with a lot of the audio. Yep. And by the way, don't forget to follow Neil on Instagram, so it's just Neil Patel and you can follow me as well. On the Instagram's Eric oh as an Orange ASIU you can follow us. And before you go, don't forget to check out Marketing School on the ioslash Live. That's l IV. You can fill up an application. Learn about our Growth Accelerator group and it's happening March eight through tenth. Marketing School on the ioslash Live. Amazing speakers, amazing people. We're going to be doing amazing things together and it's going to help you grow your business faster. It's what we call it, the Growth Accelerator. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text marketingschool dot io until next time. Class dismissed