In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.




Don’t forget to help us grow by subscribing and liking on YouTube!




Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 




TIME-STAMPED SHOW NOTES:




(00:00) Today’s topic: How to Spend on Marketing the Right Way




(00:14) Discussion on the importance of being profitable in marketing




(01:19) The best way to scale marketing is slow and steady




(03:12) The need for discipline and efficiency in marketing




(03:55) Scaling up marketing requires a gradual approach




(04:21) The benefits of slow and steady marketing




(04:45) The importance of being smart and avoiding pitfalls




(05:18) Buying cheap attention in the current economy




(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:







Google Ads and Meta Ads


AppSumo






Leave Some Feedback:





What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.






Connect with Us: 







Single Grain << Eric’s ad agency




NP Digital << Neil’s ad agency




X @neilpatel


X @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers. Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>! Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)  TIME-STAMPED SHOW NOTES:<ul>
<li> </li>
<li> </li>
<li>
(00:00) Today’s topic: How to Spend on Marketing the Right Way</li>
<li> </li>
<li> </li>
<li>
(00:14) Discussion on the importance of being profitable in marketing</li>
<li> </li>
<li> </li>
<li>
(01:19) The best way to scale marketing is slow and steady</li>
<li> </li>
<li> </li>
<li>
(03:12) The need for discipline and efficiency in marketing</li>
<li> </li>
<li> </li>
<li>
(03:55) Scaling up marketing requires a gradual approach</li>
<li> </li>
<li> </li>
<li>
(04:21) The benefits of slow and steady marketing</li>
<li> </li>
<li> </li>
<li>
(04:45) The importance of being smart and avoiding pitfalls</li>
<li> </li>
<li> </li>
<li>
(05:18) Buying cheap attention in the current economy</li>
<li> </li>
<li> </li>
<li>
(05:34) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
<li> </li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li> </li>
<li> </li>
<li>
<a href="https://ads.google.com/home/">Google Ads </a>and <a href="https://www.facebook.com/business/m/get-started-meta-advertising?content_id=qBV4awQV83s83tC&amp;ref=sem_smb&amp;utm_term=meta%20ads&amp;gclid=Cj0KCQjw-pyqBhDmARIsAKd9XIMDf1Kv3xzJXmybhprncIvmnt8oftWrYl5mvUZfMS0jKFRgJ779kBkaAh4kEALw_wcB">Meta Ads</a>
</li>
<li> </li>
<li><a href="https://appsumo.com/">AppSumo</a></li>
<li> </li>
</ul> Leave Some Feedback: <ul>
<li> </li>
<li>What should we talk about next? Please let us know in the comments below</li>
<li> </li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
<li> </li>
</ul> Connect with Us:  <ul>
<li> </li>
<li> </li>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li> </li>
<li> </li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li> </li>
<li> </li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
<li> </li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

The need for discipline and efficiency in marketing

How to Spend on Marketing the Right Way

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f71b3d73-2b88-406c-a1d6-b0d1016a0078/transcript

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