Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to skyrocket conversions on your SaaS landing page. So, Neil, you've done this quite a bit with Crazy Egg, with Uber Suggests all the stuff you got going on, and I've done it with clickflow and some other SaaS clients. We've had so what are your thoughts. So there's a lot of tactics that people can rattle off. I found one to be the most effective that most people don't do and it's a little bit unorthodox. So I'm going to focus my attention on this, and then Eric can rattle off quite a few that he's done that's worked well. So when I used to own Hellobar, I haven't owned it for years. My ad agency co founder, my Caema owns it. And when I owned Hellobar years and years ago, we bought it from a company called Digital Telepathy. And Hellobar is a simple tool that just hadds an exit pop up to your site or a bar at the top so people can get a message like a welcome message. And the concept was you go to the landing page, you sign up, and then you can get started. SaaS is software. What we've learned is why do you have to ask people to sign up? Why can't you get them to engage with your app and then ask them to sign up. So back then we got over a fifty percent increase in signups when we did something simple, which was saying, hey, just put in your URL on Hello bar and then we walked you through a wizard where you set up your own bar and design and all that kind of stuff, and then to get it live you would end up registering, and by doing that people engage. So once they engage and they're spending all this time and effort, they're much more likely to finish the completion. I do something similar with uber Suggests, which is you can just put in a name or a keyword or URL and get data and you don't have to go out there and register. You can use it if you want more premium feature, sir, you can register, sign in, and eventually pay, but you don't have to register or use the thing for free. You just have to put in a URL or a keyword and you can start using and abusing the system. And I know that sounds crazy, but it boosts conversions in the long run because you're creating less friction for someone to try your app to see if they like it. Remember when you ask people to register or buy from you, there's a lot of friction. It's easier to get them to test your product without even giving their email address, password, registering or anything, and then asking them to buy after they've used enough. And if you're an enterprise, you can always figure out what to give away that works for enterprise and SMBs where they can even see the product, Maybe let them play around with the demo with fake dot account, and then from there you collect information or lead information. But we found that the let them test and then sign up and then register right sign up or register tends to boost conversions more than anything else we've tested with sas. So on your landing page, you just got to figure out how to get them within your app YEP. So what Neil's referring to is also known as product led growth. And in some cases, I mean he's directly forgets getting you to sign up. He's saying directly, just put a bar where you can actually start using the product. So it has to make sense for your product. In some cases it doesn't make sense right because we're actually it just depends on the product. But what I would say is Neil actually referred to this a little earlier talking about exit pop up that definitely brings conversion rates up, and obviously with conversion rate optimization, instead of thinking about skyrocketing all the time, I think what Neil is saying is that that will certainly skyrocket if you're able to implement it. But in many cases you're looking to hit singles. You're not looking to hit home runs all the time, right, so you have one percent here, five percent here. You know, you just kind of get you get some wins here and there. So a great exit pop up software would be you can use a tool like often Monster, it's great. You can also add a countdown timer like a you know, in the internet marketing world you have deadline funnel, but a countdown timer. If you've got a really good offer, just say, hey, this offer is expiring. That's going to help with conversion rates as well. And I think what I see what just these are kind of classic mistakes with SaaS lining pages is their navbar has too much stuff going on, or in the footer there's too much stuff going on. So you want to have one focus, right, if the focus is to try to get them to sign up for a trial or you know, use the software, you probably want them to focus on that. And you can use tools like there's heat mapping software, you can use crazy Egg, you can use hot jar. But you want to be able to do some testing as well, right to make sure that have the data guide you And I think other than that. The final thing I would add is if you want to increase your conversion rates. Meal has also done this in the past, and I've done this with our site at a level of personalization there right, So if you're using a tool that can kind of enrich the IP addresses that they're coming from, then you can find, oh, you know, hello Neil from Los Angeles and so that's going to be different. Clear bit for that if you haven't checked it out, but clearbit allows you to do that. Yep, you want to close it up, yeah, And again you can do it for any app. I believe to reverse your funnel, let people test your product. For example, Eric's product Clickflow requires you to register because they need Google Search, Consolata to give you suggestions. In theory, they can take this requires development text that they know that works, crawl your site, give you recommendations, show you some things, and then say get started, and then at that point make you register. Like I believe, there's a way to do it for pretty much every single app. And if you want more unique marketing ideas like the ones Eric and I are talking about, go check out marketingschool, dot Io, slash pro Join. We're here to help you grow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success Dot's marketingschool dot io Until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to skyrocket conversions on your SaaS landing page. So, Neil, you've done this quite a bit with Crazy Egg, with Uber Suggests all the stuff you got going on, and I've done it with clickflow and some other SaaS clients. We've had so what are your thoughts. So there's a lot of tactics that people can rattle off. I found one to be the most effective that most people don't do and it's a little bit unorthodox. So I'm going to focus my attention on this, and then Eric can rattle off quite a few that he's done that's worked well. So when I used to own Hellobar, I haven't owned it for years. My ad agency co founder, my Caema owns it. And when I owned Hellobar years and years ago, we bought it from a company called Digital Telepathy. And Hellobar is a simple tool that just hadds an exit pop up to your site or a bar at the top so people can get a message like a welcome message. And the concept was you go to the landing page, you sign up, and then you can get started. SaaS is software. What we've learned is why do you have to ask people to sign up? Why can't you get them to engage with your app and then ask them to sign up. So back then we got over a fifty percent increase in signups when we did something simple, which was saying, hey, just put in your URL on Hello bar and then we walked you through a wizard where you set up your own bar and design and all that kind of stuff, and then to get it live you would end up registering, and by doing that people engage. So once they engage and they're spending all this time and effort, they're much more likely to finish the completion. I do something similar with uber Suggests, which is you can just put in a name or a keyword or URL and get data and you don't have to go out there and register. You can use it if you want more premium feature, sir, you can register, sign in, and eventually pay, but you don't have to register or use the thing for free. You just have to put in a URL or a keyword and you can start using and abusing the system. And I know that sounds crazy, but it boosts conversions in the long run because you're creating less friction for someone to try your app to see if they like it. Remember when you ask people to register or buy from you, there's a lot of friction. It's easier to get them to test your product without even giving their email address, password, registering or anything, and then asking them to buy after they've used enough. And if you're an enterprise, you can always figure out what to give away that works for enterprise and SMBs where they can even see the product, Maybe let them play around with the demo with fake dot account, and then from there you collect information or lead information. But we found that the let them test and then sign up and then register right sign up or register tends to boost conversions more than anything else we've tested with sas. So on your landing page, you just got to figure out how to get them within your app YEP. So what Neil's referring to is also known as product led growth. And in some cases, I mean he's directly forgets getting you to sign up. He's saying directly, just put a bar where you can actually start using the product. So it has to make sense for your product. In some cases it doesn't make sense right because we're actually it just depends on the product. But what I would say is Neil actually referred to this a little earlier talking about exit pop up that definitely brings conversion rates up, and obviously with conversion rate optimization, instead of thinking about skyrocketing all the time, I think what Neil is saying is that that will certainly skyrocket if you're able to implement it. But in many cases you're looking to hit singles. You're not looking to hit home runs all the time, right, so you have one percent here, five percent here. You know, you just kind of get you get some wins here and there. So a great exit pop up software would be you can use a tool like often Monster, it's great. You can also add a countdown timer like a you know, in the internet marketing world you have deadline funnel, but a countdown timer. If you've got a really good offer, just say, hey, this offer is expiring. That's going to help with conversion rates as well. And I think what I see what just these are kind of classic mistakes with SaaS lining pages is their navbar has too much stuff going on, or in the footer there's too much stuff going on. So you want to have one focus, right, if the focus is to try to get them to sign up for a trial or you know, use the software, you probably want them to focus on that. And you can use tools like there's heat mapping software, you can use crazy Egg, you can use hot jar. But you want to be able to do some testing as well, right to make sure that have the data guide you And I think other than that. The final thing I would add is if you want to increase your conversion rates. Meal has also done this in the past, and I've done this with our site at a level of personalization there right, So if you're using a tool that can kind of enrich the IP addresses that they're coming from, then you can find, oh, you know, hello Neil from Los Angeles and so that's going to be different. Clear bit for that if you haven't checked it out, but clearbit allows you to do that. Yep, you want to close it up, yeah, And again you can do it for any app. I believe to reverse your funnel, let people test your product. For example, Eric's product Clickflow requires you to register because they need Google Search, Consolata to give you suggestions. In theory, they can take this requires development text that they know that works, crawl your site, give you recommendations, show you some things, and then say get started, and then at that point make you register. Like I believe, there's a way to do it for pretty much every single app. And if you want more unique marketing ideas like the ones Eric and I are talking about, go check out marketingschool, dot Io, slash pro Join. We're here to help you grow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success Dot's marketingschool dot io Until next time. Class dismissed