In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign
00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing
01:01 – Make sure you have the right pixel on your site when doing re-marketing
01:10 – Have a Google Tag Manager setup to manage the pixel
01:38 – Create new creative and rotate those createives often to attract more views
02:08 – You can buy stock images from Fotolia
02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic
02:22 – Cold traffic has never heard of your brand before
02:26 – Warm traffic is when they visit your website and join your email list
02:29 – Hot traffic has spent at least a dollar with your brand
02:36 – “You are marketing to people, not objects” and don’t forget it!
03:16 – Tricks for re-marketing successfully 
03:45 – Create different landing pages with different content but same value prop
03:58 – The paid content promotion funnel idea
04:35 – Target a specific group of people on a specific week
05:10 – AdEspresso can refresh your ad over and over
05:20 – Setup a content re-targeting funnel
05:36 – Create quirky ads
06:20 – Neil Patel’s quirky ads’ result
07:00 – Tell people stories in your ads and conversion rates will be higher 3 Key Points: 
You are marketing to PEOPLE, not objects.
Know you target markets and segment them.
Experiment with your ads. Different content works with different people.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign
</li> <li>00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing</li> <li>01:01 – Make sure you have the right pixel on your site when doing re-marketing</li> <li>01:10 – Have a <a href="https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> setup to manage the pixel</li> <li>01:38 – Create new creative and rotate those createives often to attract more views</li> <li>02:08 – You can buy stock images from <a href="https://au.fotolia.com/">Fotolia</a>
</li> <li>02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic</li> <li>02:22 – Cold traffic has never heard of your brand before</li> <li>02:26 – Warm traffic is when they visit your website and join your email list</li> <li>02:29 – Hot traffic has spent at least a dollar with your brand</li> <li>02:36 – “You are marketing to people, not objects” and don’t forget it!</li> <li>03:16 – Tricks for re-marketing successfully <ul> <li>03:45 – Create different landing pages with different content but same value prop</li> <li>03:58 – The paid content promotion funnel idea</li> <li>04:35 – Target a specific group of people on a specific week</li> </ul> </li> <li>05:10 – <a href="https://adespresso.com/">AdEspresso</a> can refresh your ad over and over</li> <li>05:20 – Setup a content re-targeting funnel</li> <li>05:36 – Create quirky ads</li> <li>06:20 – Neil Patel’s quirky ads’ result</li> <li>07:00 – Tell people stories in your ads and conversion rates will be higher</li> </ul> 3 Key Points: <ol> <li>You are marketing to PEOPLE, not objects.</li> <li>Know you target markets and segment them.</li> <li>Experiment with your ads. Different content works with different people.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes:  00:27 – Today’s topic: How to Set-up a...

How to Set Up a Basic Re-marketing Campaign | Ep. #126

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