Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Then we're going to talk about how to segment your email list for maximum response. So Neil, why should people segment their email lists and what does it even mean? Well, what segmenting your email list is? Although, so when you're segmenting your email lists, it's just like you may have a section that's responsed information people who are buyers, and by segmenting, you can end up sending people exactly what they want. And another easier, probably better example of this is if I sold fitness products like supplements or vitamins or workout clothes, I may segment my list into men and women because you're not going to sell women the same top or shorts that you're going to sell men. Right, Typically women have different style of clothing, different patterns, different fittings, So you may end up segmenting your list because if you sent women an email about men's clothing, the conversion rate's going to be much lower versus sending a woman an email about women's clothing. Yeah. I remember getting an email from Peter d Amandez so he co founder of Singular and Universe, the X Price and just great all around guy, and on his list. It basically was saying, Hey, like, I like to know what you're all about. Are you an entrepreneur trying to grow your business? Are you a student? Are you someone that's lost right now? Are you a scientist? Right and you send them content that's relevant to their interest, because if let's say you're someone that's starting out and I'm sending you content about leveling up your business or you know, hiring the best people building an amazing culture. Well, you're not going to click because you're not interested in that. So your open rates are going to be a lot lower, your engagement rates are going to be a lot lower. Right, So you're trying to deliver to the right people and you're trying to engage with them properly. Because you're trying to do like a catch all type of thing usually doesn't work out well, and it's it's a lazier way of marketing. So the best thing you can do, I think when you have an introduction email saying hey, like, you know, welcome to my email list, and you know, I just want to just click one of these links to tell me who you are. Are you type A, type A, Type C, Type D person? Right, And if they click on that using a service like you can use any email service provider, right, a lot of them allow you to segment and then you know, if they click on that linky'll automatically be thrown into like a different list or a different campaign and then boom, you're segmenting people. And maybe you do it every now and then, or maybe when you're trying to re engage your list, you say hey, by the way, like if you're interested coming back on, just click on one of these links and push them over there. That's another chance to do so. Another cool thing that you can do with the segmenting is when people are coming into your email funnel, you could try to dissect them based on their purchasing habits, what they like, what they don't like. Pretty much you're creating like a CRM. Or what you could do is you can push them through a quiz and you can filter based on what the answer to based on the pre qualifying questions, so you know what group to put them in as well. Cool, so you should definitely segment your list. That's the high level and just at the end of the day, you're trying to deliver the right message to the right people, right, so keep that in mind. That's what marketing is and that is a for today, Marketing School the ioslash Live. That's liv and we might even have a email list person or an email superstar speaking at our event, whether it's the Virtual Order Live event, Marketing School the ioslash Live Live and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Then we're going to talk about how to segment your email list for maximum response. So Neil, why should people segment their email lists and what does it even mean? Well, what segmenting your email list is? Although, so when you're segmenting your email lists, it's just like you may have a section that's responsed information people who are buyers, and by segmenting, you can end up sending people exactly what they want. And another easier, probably better example of this is if I sold fitness products like supplements or vitamins or workout clothes, I may segment my list into men and women because you're not going to sell women the same top or shorts that you're going to sell men. Right, Typically women have different style of clothing, different patterns, different fittings, So you may end up segmenting your list because if you sent women an email about men's clothing, the conversion rate's going to be much lower versus sending a woman an email about women's clothing. Yeah. I remember getting an email from Peter d Amandez so he co founder of Singular and Universe, the X Price and just great all around guy, and on his list. It basically was saying, Hey, like, I like to know what you're all about. Are you an entrepreneur trying to grow your business? Are you a student? Are you someone that's lost right now? Are you a scientist? Right and you send them content that's relevant to their interest, because if let's say you're someone that's starting out and I'm sending you content about leveling up your business or you know, hiring the best people building an amazing culture. Well, you're not going to click because you're not interested in that. So your open rates are going to be a lot lower, your engagement rates are going to be a lot lower. Right, So you're trying to deliver to the right people and you're trying to engage with them properly. Because you're trying to do like a catch all type of thing usually doesn't work out well, and it's it's a lazier way of marketing. So the best thing you can do, I think when you have an introduction email saying hey, like, you know, welcome to my email list, and you know, I just want to just click one of these links to tell me who you are. Are you type A, type A, Type C, Type D person? Right, And if they click on that using a service like you can use any email service provider, right, a lot of them allow you to segment and then you know, if they click on that linky'll automatically be thrown into like a different list or a different campaign and then boom, you're segmenting people. And maybe you do it every now and then, or maybe when you're trying to re engage your list, you say hey, by the way, like if you're interested coming back on, just click on one of these links and push them over there. That's another chance to do so. Another cool thing that you can do with the segmenting is when people are coming into your email funnel, you could try to dissect them based on their purchasing habits, what they like, what they don't like. Pretty much you're creating like a CRM. Or what you could do is you can push them through a quiz and you can filter based on what the answer to based on the pre qualifying questions, so you know what group to put them in as well. Cool, so you should definitely segment your list. That's the high level and just at the end of the day, you're trying to deliver the right message to the right people, right, so keep that in mind. That's what marketing is and that is a for today, Marketing School the ioslash Live. That's liv and we might even have a email list person or an email superstar speaking at our event, whether it's the Virtual Order Live event, Marketing School the ioslash Live Live and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed