In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Scale Your Content Marketing
[00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger.
[01:18] Step 2: Go out and hire writers. The editor may be able to help with this.
[01:36] Always hire the editor first.
[01:48] Step 3: Have the writers submit topic ideas.
[02:15] Remember the  Content Reusage Framework.
[02:30] Step 4: Hire someone who helps with promoting.
[02:48] Step 5: Come up with rubrics for content guidelines and promotion.
[03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
[03:30] Once again, reference the Content Reusage Framework to repurpose your work.
[04:03] Step 6: Have a content calendar.
[04:15] Once the content is out, you promote it. All of this should be in the calendar.
[04:52] That’s it for today!
[04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Scale Your Content Marketing
</li> <li>[00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out <a href="https://problogger.com/">ProBlogger</a>.</li> <li>[01:18] Step 2: Go out and hire writers. The editor may be able to help with this.</li> <li>[01:36] Always hire the editor first.</li> <li>[01:48] Step 3: Have the writers submit topic ideas.</li> <li>[02:15] Remember the <a href="https://www.aleydasolis.com/en/content/content-reusage-workflow/"> Content Reusage Framework</a>.</li> <li>[02:30] Step 4: Hire someone who helps with promoting.</li> <li>[02:48] Step 5: Come up with rubrics for content guidelines and promotion.</li> <li>[03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.</li> <li>[03:30] Once again, reference the Content Reusage Framework to repurpose your work.</li> <li>[04:03] Step 6: Have a content calendar.</li> <li>[04:15] Once the content is out, you promote it. All of this should be in the calendar.</li> <li>[04:52] That’s it for today!</li> <li>[04:56] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School...

How to Scale Your Content Marketing | Ep. #817

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