In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.  Time Stamped Show Notes: 
00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People
00:33 – One of the problems in content marketing is limited resources
00:56 – It is easy to ask people to do what other people do, but the actual work is difficult
01:21 – Learn how to say “no” to unnecessary work 
01:25 – Focus on the things that are working for you
01:35 – Only hire an editor as your contractor
01:42 – You can find your writers at problogger.net
02:16 – Go through the contents of the applicants and see what’s the ideal fit for you
02:32 – Have your editor ask them to make 10 headlines
03:08 – Show some samples of format
03:39 – Get them to write content, post it into Wordpress, and promote it
03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content
04:45 – It’s important to have the right processes in place
05:27 – Leverage the content that you already have 
05:39 – Use Canva and YouTube to slice up your content and upload it separately
05:59 – Use Meet Edgar to repurpose your content
06:20 – Use Smartsheet or CoSchedule to have a content calendar
06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content
06:54 – That’s it for today’s episode! 3 Key Points: 
Say “no” to the unnecessary tasks and focus on the things that are working.
Have the right process in place to optimize content output.
Repurpose your most visited content.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People
</li> <li>00:33 – One of the problems in content marketing is limited resources</li> <li>00:56 – It is easy to ask people to do what other people do, but the actual work is difficult</li> <li>01:21 – Learn how to say “no” to unnecessary work <ul> <li>01:25 – Focus on the things that are working for you</li> </ul> </li> <li>01:35 – Only hire an editor as your contractor</li> <li>01:42 – You can find your writers at <a href="https://problogger.com/jobs/">problogger.net</a> <ul> <li>02:16 – Go through the contents of the applicants and see what’s the ideal fit for you</li> <li>02:32 – Have your editor ask them to make 10 headlines</li> <li>03:08 – Show some samples of format</li> <li>03:39 – Get them to write content, post it into Wordpress, and promote it</li> <li>03:49 – Check <a href="http://buzzsumo.com/">Buzzsumo</a> to see who’s sharing similar content and contact them to promote your content</li> </ul> </li> <li>04:45 – It’s important to have the right processes in place</li> <li>05:27 – Leverage the content that you already have <ul> <li>05:39 – Use <a href="https://www.canva.com/">Canva</a> and <a href="https://www.youtube.com/">YouTube</a> to slice up your content and upload it separately</li> <li>05:59 – Use <a href="https://meetedgar.com/">Meet Edgar</a> to repurpose your content</li> </ul> </li> <li>06:20 – Use <a href="https://www.smartsheet.com/">Smartsheet</a> or <a href="https://coschedule.com/">CoSchedule</a> to have a content calendar</li> <li>06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content</li> <li>06:54 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Say “no” to the unnecessary tasks and focus on the things that are working.</li> <li>Have the right process in place to optimize content output.</li> <li>Repurpose your most visited content.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you...

How to Scale Content Marketing Without Hiring More People | Ep. #228

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