Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to scale ad spend on Facebook without losing control. But first and foremost, Neil, what do we mean by losing control? So a lot of people when they start expanding their Facebook ads, what ends up happening is their conversions start going up, but their costs start going up at a much faster pace, and then their campaigns start turning upside down. Not becoming profitable, they start losing money and they're just like, wait, what the heck is happening, And they usually have to reset and start all over again, which is a pain in the butt, and no one wants to do that. Yep. And so I mean the good thing about Google, Let's say Google Display as an example. You can just ramp it right. It just goes like once you test it a little bit and you can just boom, expand it like just you know, change it out a couple of zeros and you're off to the races. With Facebook, there's a couple of things that you can do here. I'll cover one and i'll bump it over to you, Neil. One thing is with Facebook, you're scaling it up. Maybe not by one hundred percent daily, it could be by twenty five percent, fifty percent or so slowly. That's one thing you can do to kind of slowly ramp it up if you want to be doing that over time. There's obviously something else you can do to which I think Neil will cover as well. But that's one thing, because just keep in mind, it's not the same platform as a YouTube or a Google which again, they both will allow you to wrap any time. You can also feed Facebook much better data which allows you to scale faster. So for example, there's a look like audiences, you can upload customer list, you can add pixels on your website. All this stuff helps you scale up faster as well, including with things like remarketing. So the more data that you feed them, the more accurately that they'll be able to target your ideal customers, which allows you to also scale out faster. Yeah, and look, if you have a campaign that's working already, what you can do is you can duplicate that campaign. You can start it with a higher ad spend. Initially your cost might be a little higher, but it's going to be a lot better than you just trying to take a campaign from maybe ten dollars a day to one thousand dollars a day. Okay, So that's worked out really really well for us in terms of also expanding without losing control, and in this context, I'm talking about losing control in terms of your CPA costs or whatever your key metric is. Yep. And the other thing that I'll keep in mind is as you scale, what ends up ruining your ROI numbers is creative fatigue. So I would continually rotate up your creatives and test nuances see if you can get anything converting better over time. And the beautiful part about that is you won't have as much fatigue, which allows you to scale past as well. Yeah, and final thing from my side in terms of not losing control in terms of your spend as well, is seems like table steak stuff when not everyone does this. But if you're going to be driving traffic to a landing page of some type ideal, you're going to optimize the hell out of that in terms from a conversion rate optimization standpoint until you're seeing diminishing returns. But still, even in twenty twenty one, this is not a thing that a lot of people do. So meal anything else. Last, but not least, go look at the Facebook ad library, look at competitors who already know that have scaled up, look at their ads, their copy, their landing pages, and I'll give you ideas of what works and what doesn't. All right, So that is it for today Marketing school. The ioslash Live that's liv happening in a couple of weeks in Miami November seven through the ninth, Gold to be at a really cool venue with really good food with really great people, and you can just apply see if it's a good fit, and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to scale ad spend on Facebook without losing control. But first and foremost, Neil, what do we mean by losing control? So a lot of people when they start expanding their Facebook ads, what ends up happening is their conversions start going up, but their costs start going up at a much faster pace, and then their campaigns start turning upside down. Not becoming profitable, they start losing money and they're just like, wait, what the heck is happening, And they usually have to reset and start all over again, which is a pain in the butt, and no one wants to do that. Yep. And so I mean the good thing about Google, Let's say Google Display as an example. You can just ramp it right. It just goes like once you test it a little bit and you can just boom, expand it like just you know, change it out a couple of zeros and you're off to the races. With Facebook, there's a couple of things that you can do here. I'll cover one and i'll bump it over to you, Neil. One thing is with Facebook, you're scaling it up. Maybe not by one hundred percent daily, it could be by twenty five percent, fifty percent or so slowly. That's one thing you can do to kind of slowly ramp it up if you want to be doing that over time. There's obviously something else you can do to which I think Neil will cover as well. But that's one thing, because just keep in mind, it's not the same platform as a YouTube or a Google which again, they both will allow you to wrap any time. You can also feed Facebook much better data which allows you to scale faster. So for example, there's a look like audiences, you can upload customer list, you can add pixels on your website. All this stuff helps you scale up faster as well, including with things like remarketing. So the more data that you feed them, the more accurately that they'll be able to target your ideal customers, which allows you to also scale out faster. Yeah, and look, if you have a campaign that's working already, what you can do is you can duplicate that campaign. You can start it with a higher ad spend. Initially your cost might be a little higher, but it's going to be a lot better than you just trying to take a campaign from maybe ten dollars a day to one thousand dollars a day. Okay, So that's worked out really really well for us in terms of also expanding without losing control, and in this context, I'm talking about losing control in terms of your CPA costs or whatever your key metric is. Yep. And the other thing that I'll keep in mind is as you scale, what ends up ruining your ROI numbers is creative fatigue. So I would continually rotate up your creatives and test nuances see if you can get anything converting better over time. And the beautiful part about that is you won't have as much fatigue, which allows you to scale past as well. Yeah, and final thing from my side in terms of not losing control in terms of your spend as well, is seems like table steak stuff when not everyone does this. But if you're going to be driving traffic to a landing page of some type ideal, you're going to optimize the hell out of that in terms from a conversion rate optimization standpoint until you're seeing diminishing returns. But still, even in twenty twenty one, this is not a thing that a lot of people do. So meal anything else. Last, but not least, go look at the Facebook ad library, look at competitors who already know that have scaled up, look at their ads, their copy, their landing pages, and I'll give you ideas of what works and what doesn't. All right, So that is it for today Marketing school. The ioslash Live that's liv happening in a couple of weeks in Miami November seven through the ninth, Gold to be at a really cool venue with really good food with really great people, and you can just apply see if it's a good fit, and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed