In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments
[00:35] Neil likes to use Trello to manage his marketing experiments.
[00:45] Everyone puts their ideas on the board and then they pick the best ones.
[01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments.
[01:22] Eric uses Asana Premium to organize his experiments.
[01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer.
[02:25] Make sure you’re spending time and energy on things you can get done quickly.
[02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team.
[03:31] Only 1 in 12 experiments actually succeeds.
[03:48] Neil thinks that stat means that whoever is running your experiments sucks.
[04:05] Don’t forget to do qualitative studies.
[05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle.
[05:45] Northstar uses the ICE Framework.
[06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru.
[06:45] You should have a feedback analysis tool to see who on your team is killing it.
[07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails.
[07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions.
[07:44] That’s it for today!
[07:47] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





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In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments
</li> <li>[00:35] Neil likes to use <a href="https://trello.com/">Trello</a> to manage his marketing experiments.</li> <li>[00:45] Everyone puts their ideas on the board and then they pick the best ones.</li> <li>[01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments.</li> <li>[01:22] Eric uses <a href="https://asana.com/premium">Asana Premium</a> to organize his experiments.</li> <li>[01:58] <a href="https://growthhackers.com/welcome">GrowthHackers Northstar</a> is a great tool, but Neil thinks they won’t be around much longer.</li> <li>[02:25] Make sure you’re spending time and energy on things you can get done quickly.</li> <li>[02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team.</li> <li>[03:31] Only 1 in 12 experiments actually succeeds.</li> <li>[03:48] Neil thinks that stat means that whoever is running your experiments sucks.</li> <li>[04:05] Don’t forget to do qualitative studies.</li> <li>[05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle.</li> <li>[05:45] Northstar uses the <a href="https://blog.drift.com/growth-machine/">ICE Framework</a>.</li> <li>[06:07] Eric recommends that you read <a href="https://hbr.org/product/managing-oneself-harvard-business-review-classics/2312-PBK-ENG"> Managing Oneself</a> by Peter Drucker, a management guru.</li> <li>[06:45] You should have a feedback analysis tool to see who on your team is killing it.</li> <li>[07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails.</li> <li>[07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions.</li> <li>[07:44] That’s it for today!</li> <li>[07:47] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveaway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Run and Manage Your Marketing...

How to Run and Manage Your Marketing Experiments  | Ep. #713

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0d053519-568b-4940-bcaf-b0d200602844/transcript

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