Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patal, and today we're going to talk about how to reduce your PPC spend in one hour without affecting your current conversions. You know, obviously we all want to have efficiency when it comes to running our pay per click campaigns or our paid advertising campaigns, but we want to do so without affecting our current conversions. Let's say we have things that are doing well, we don't want to rock the boat, right, That's kind of the the thing a lot of people struggle with sometimes. It's like, if things are going well, you know, I don't want to adjust things, but maybe we don't have enough budget for this month and you know we need to tighten things up. So but we don't want to rock the boat. What are some things we can do around that? So one thing that you can actually do really easy just take a look at things that are not converting for you. You You can go into AdWords or go into Facebook, pause whatever is not converting and pause the things that are for example, in AdWords, pause the high CPA keywords right, or you want to pause the high you know, cost per acquisition you know ads for example inside of Facebook. So that's just one thing that you can do really easy. And this this will be much faster than just one hour. You can you know, take a you know, probably twenty thirty minutes or so just to you know, knock out the things that aren't doing well. Yeah, you can also add in negative keywords. A lot of times when you place in keywords such as let's say the keyword seo. If you're bidding on the term seo. Seo is also a name of a person. You can add in a negative keyword because it's a popular name in Korea for all the other variations of seo that could be the person's name, so you'll spend less on clicks. You can also do exact match, so then that way you're not bidding on variations of the keyword that aren't a good fit. And when you're doing all of this right and you're trying to figure out what term you want to bid on, make sure you also remove the display network because you only want to advertise on Google dot Com. The moment you start advertising on other partner sides that are like leveraging adsens and stuff like that, even though those clicks will be cheaper, you'll notice that they don't convert anywhere nearly as well. So what I would do is I would just focus on traffic from Google AdWords or I mean Google dot Com and no other source yep. And then one basic data tip that we should drop in here because we're trying to reduce PPC spend, Well, guess what, you can just reduce your daily budgets. According to what you're trying to spend, so you know, people you know, don't forget about the obvious. And then the other thing that you can do is take a look at your settings as well. You know, do you have any things done are being that are being limited by budgets that are kind of spending freely, because I've definitely seen that before. One thing that you can do in your settings, instead of using the accelerated delivery setting, which means you're accelerating your ads to deliver as quickly as possible, set it to standard instead so it will spread. Your ads will spread, the ad spend will spread more evenly throughout the day that would start spending, you know, really quickly. So just make sure that you're paying attention to your settings and making sure things will go out of life, because if you let Google spend, Google will definitely spend for you. Also, look at day party. So let's say you're in the B to B sector, you make all your money from eight am to four pm Pacific standard time, stop bidding on hours after that or before that, turn off the weekend. Same with consumer based businesses, you'll notice that a lot of your sales come in during specific hours or times and make sure you bid during those timeframes and when you're also looking at seasonality. A lot of people like bidding during the holiday seasons because they're trying to make the most amount of money. But what you'll notice is the cost per clicks skyrockets during those times. So in B to B we actually slow down our budget during Christmas and holidays around that time because we do not want to spend the astronomical cost per click numbers that is required to compete even though we're in B to B and our sales are usually slower during that time even if we spend those high click costs. So that's it for today's learning. But before we take off, we do have a special giveaway that we're doing. This is for yes Word, which is an awesome sales and marketing tool that's going to allow you to check out templates or share your templates with your team, make templates, and then also track kind of the progress of how your outreach is going, both on the sales and marketing side. And there are thousands of thousands of people that use this. It's hundreds of thousands, if not millions, that use this. So to get access to this giveaway, just rate, review, and subscribe this podcast and then text Marketing School and that's one word to three three four four four to get into the giveaway. Neil. Yeah, it's an awesome tool and what you'll end up finding out is as you use it, you'll be able to get more open rates from the emails that you send personally. All right, that's it for today's episode. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patal, and today we're going to talk about how to reduce your PPC spend in one hour without affecting your current conversions. You know, obviously we all want to have efficiency when it comes to running our pay per click campaigns or our paid advertising campaigns, but we want to do so without affecting our current conversions. Let's say we have things that are doing well, we don't want to rock the boat, right, That's kind of the the thing a lot of people struggle with sometimes. It's like, if things are going well, you know, I don't want to adjust things, but maybe we don't have enough budget for this month and you know we need to tighten things up. So but we don't want to rock the boat. What are some things we can do around that? So one thing that you can actually do really easy just take a look at things that are not converting for you. You You can go into AdWords or go into Facebook, pause whatever is not converting and pause the things that are for example, in AdWords, pause the high CPA keywords right, or you want to pause the high you know, cost per acquisition you know ads for example inside of Facebook. So that's just one thing that you can do really easy. And this this will be much faster than just one hour. You can you know, take a you know, probably twenty thirty minutes or so just to you know, knock out the things that aren't doing well. Yeah, you can also add in negative keywords. A lot of times when you place in keywords such as let's say the keyword seo. If you're bidding on the term seo. Seo is also a name of a person. You can add in a negative keyword because it's a popular name in Korea for all the other variations of seo that could be the person's name, so you'll spend less on clicks. You can also do exact match, so then that way you're not bidding on variations of the keyword that aren't a good fit. And when you're doing all of this right and you're trying to figure out what term you want to bid on, make sure you also remove the display network because you only want to advertise on Google dot Com. The moment you start advertising on other partner sides that are like leveraging adsens and stuff like that, even though those clicks will be cheaper, you'll notice that they don't convert anywhere nearly as well. So what I would do is I would just focus on traffic from Google AdWords or I mean Google dot Com and no other source yep. And then one basic data tip that we should drop in here because we're trying to reduce PPC spend, Well, guess what, you can just reduce your daily budgets. According to what you're trying to spend, so you know, people you know, don't forget about the obvious. And then the other thing that you can do is take a look at your settings as well. You know, do you have any things done are being that are being limited by budgets that are kind of spending freely, because I've definitely seen that before. One thing that you can do in your settings, instead of using the accelerated delivery setting, which means you're accelerating your ads to deliver as quickly as possible, set it to standard instead so it will spread. Your ads will spread, the ad spend will spread more evenly throughout the day that would start spending, you know, really quickly. So just make sure that you're paying attention to your settings and making sure things will go out of life, because if you let Google spend, Google will definitely spend for you. Also, look at day party. So let's say you're in the B to B sector, you make all your money from eight am to four pm Pacific standard time, stop bidding on hours after that or before that, turn off the weekend. Same with consumer based businesses, you'll notice that a lot of your sales come in during specific hours or times and make sure you bid during those timeframes and when you're also looking at seasonality. A lot of people like bidding during the holiday seasons because they're trying to make the most amount of money. But what you'll notice is the cost per clicks skyrockets during those times. So in B to B we actually slow down our budget during Christmas and holidays around that time because we do not want to spend the astronomical cost per click numbers that is required to compete even though we're in B to B and our sales are usually slower during that time even if we spend those high click costs. So that's it for today's learning. But before we take off, we do have a special giveaway that we're doing. This is for yes Word, which is an awesome sales and marketing tool that's going to allow you to check out templates or share your templates with your team, make templates, and then also track kind of the progress of how your outreach is going, both on the sales and marketing side. And there are thousands of thousands of people that use this. It's hundreds of thousands, if not millions, that use this. So to get access to this giveaway, just rate, review, and subscribe this podcast and then text Marketing School and that's one word to three three four four four to get into the giveaway. Neil. Yeah, it's an awesome tool and what you'll end up finding out is as you use it, you'll be able to get more open rates from the emails that you send personally. All right, that's it for today's episode. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School