In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
[00:30] Changing the name of your website using a 301 redirect.
[00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
[01:32] Getting an overview of your internal links using Screaming Frog.
[02:10] Using marketing to spread awareness of your new brand.
[02:31] Your homepage has the most link equity.
[03:00] Be ready to wait a few weeks or months to recover traffic.
[03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
[03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:



Screaming Frog

Ahrefs

Ubersuggest



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.</li> <li>[00:30] Changing the name of your website using a 301 redirect.</li> <li>[00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.</li> <li>[01:32] Getting an overview of your internal links using Screaming Frog.</li> <li>[02:10] Using marketing to spread awareness of your new brand.</li> <li>[02:31] Your homepage has the most link equity.</li> <li>[03:00] Be ready to wait a few weeks or months to recover traffic.</li> <li>[03:06] Doing the entire rebrand at once and submitting it to Google Search Console.</li> <li>[03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at <a href="http://www.marketingschool.io/pro">www.marketingschool.io/pro</a>
</li> </ul> Links Mentioned in Today’s Episode:   <a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a> <a href="https://ahrefs.com/">Ahrefs</a> <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there....

How to Rebrand Your Website Without Losing Organic Traffic #1749

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d11b9e99-6d72-4d8f-9f66-b0d2001fc28b/transcript

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