In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Reach Influencers
[00:34] Influencer marketing is getting bigger and bigger.
[01:01] Go after micro-influencers first. People on their way up are easier to get.
[01:15] Micro=5,000-20,000 followers.
[01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.
[01:36] You will find these upstarts are open to collaboration.
[01:43] There are Instagram pods, where people follow and promote each other.
[02:01] Influencer marketing doesn’t work the way most people think.
[02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.
[02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.
[03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.
[03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.
[03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.
[03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.
[04:18] Do what most people aren’t: have contests to encourage engagement.
[04:44] That’s it for today!
[04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Reach Influencers
</li> <li>[00:34] Influencer marketing is getting bigger and bigger.</li> <li>[01:01] Go after micro-influencers first. People on their way up are easier to get.</li> <li>[01:15] Micro=5,000-20,000 followers.</li> <li>[01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.</li> <li>[01:36] You will find these upstarts are open to collaboration.</li> <li>[01:43] There are Instagram pods, where people follow and promote each other.</li> <li>[02:01] Influencer marketing doesn’t work the way most people think.</li> <li>[02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.</li> <li>[02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.</li> <li>[03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.</li> <li>[03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.</li> <li>[03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.</li> <li>[03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.</li> <li>[04:18] Do what most people aren’t: have contests to encourage engagement.</li> <li>[04:44] That’s it for today!</li> <li>[04:50] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Reach Influencers [00:34] Influencer marketing is...

How to Reach Influencers | Ep. #669

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