In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Rank for Head Terms
00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes
01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”
01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better 
01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”
01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank
02:04 – If your term is the head term itself, it is easier to rank
02:30 – Read the case study of Glen Allsopp of ViperChill
02:36 – Glen studied a group of companies who linked to each other internally
02:50 – Glen called out Condé Nast
04:17 – Your content page should be in-depth and thorough
04:42 – Use the software, MarketMuse
04:58 – That’s it for today’s episode! 3 Key Points: 
The sites with the highest domain authority tend to do well in ranking head terms.
If your term is the head term itself, it is easier to rank.
Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Rank for Head Terms
</li> <li>00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes</li> <li>01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”</li> <li>01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better <ul> <li>01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”</li> <li>01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank</li> </ul> </li> <li>02:04 – If your term is the head term itself, it is easier to rank</li> <li>02:30 – Read the <a href="http://www.viperchill.com/case-study/">case study</a> of <a href="http://www.viperchill.com/hey/">Glen Allsopp</a> of <a href="http://www.viperchill.com">ViperChill</a> <ul> <li>02:36 – Glen studied a group of companies who linked to each other internally</li> <li>02:50 – Glen called out <a href="http://www.condenast.com/">Condé Nast</a>
</li> </ul> </li> <li>04:17 – Your content page should be in-depth and thorough</li> <li>04:42 – Use the software, <a href="https://www.marketmuse.com/">Market</a> <a href="https://www.marketmuse.com/">Muse</a>
</li> <li>04:58 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>The sites with the highest domain authority tend to do well in ranking head terms.</li> <li>If your term is the head term itself, it is easier to rank.</li> <li>Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show...

How to Rank for Head Terms | Ep. #201

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