In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Ramp Up Content Production
00:54 – Eric grows his business by creating content and building relationships
01:15 – In rapid content production, he creates batches of content
01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at ProBlogger
01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations
02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords
02:21 – Neil gets topics from BuzzSumo
02:28 – Neil goes to Ahrefs to see his competitor’s search traffic
02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough
02:58 – Chalene Johnson sells Instagram courses and she usually posts livestreams of herself talking about anything under the sun 
03:17 – The topics in the video will also become blog posts and/or social images
03:31 – Gary Vaynerchuk creates videos and segments them to different social media posts
03:56 – Eric is trying other ways to repurpose content in order to grow more
04:19 – You can try different formats of content 
04:25 – Eric and Neil recreate Marketing School posts using different formats and across different platforms
04:46 – Execute one of the methods above and you’ll definitely see changes
05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that shows where people click; you can also make changes on your website 
05:42 – Go to SingleGrain.com/giveaway for multiple entries
05:55 – That’s it for today’s episode! 3 Key Points: 
You grow your business by creating content and building your relationships.
Have a writing guideline or rubric that you (and other writers) to make the process a lot easier, faster and consistent in quality.
Repurpose your content across different mediums and in a variety of forms—especially the content that has always performed well.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Ramp Up Content Production
</li> <li>00:54 – Eric grows his business by creating content and building relationships</li> <li>01:15 – In rapid content production, he creates batches of content</li> <li>01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at <a href="https://problogger.com/jobs/">ProBlogger</a> <ul> <li>01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations</li> </ul> </li> <li>02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords</li> <li>02:21 – Neil gets topics from <a href="http://buzzsumo.com/">BuzzSumo</a>
</li> <li>02:28 – Neil goes to <a href="https://growtheverywhere.com/ahrefs">Ahrefs</a> to see his competitor’s search traffic</li> <li>02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough</li> <li>02:58 – <a href="http://www.chalenejohnson.com/">Chalene Johnson</a> sells <a href="https://www.instagram.com">Instagram</a> courses and she usually posts livestreams of herself talking about anything under the sun <ul> <li>03:17 – The topics in the video will also become blog posts and/or social images</li> </ul> </li> <li>03:31 – <a href="https://www.garyvaynerchuk.com/">Gary Vaynerchuk</a> creates videos and segments them to different social media posts</li> <li>03:56 – Eric is trying other ways to repurpose content in order to grow more</li> <li>04:19 – You can try different formats of content <ul> <li>04:25 – Eric and Neil recreate <a href="http://marketingschool.io/">Marketing School</a> posts using different formats and across different platforms</li> </ul> </li> <li>04:46 – Execute one of the methods above and you’ll definitely see changes</li> <li>05:15 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool that shows where people click; you can also make changes on your website <ul> <li>05:42 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>05:55 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>You grow your business by creating content and building your relationships.</li> <li>Have a writing guideline or rubric that you (and other writers) to make the process a lot easier, faster and consistent in quality.</li> <li>Repurpose your content across different mediums and in a variety of forms—especially the content that has always performed well.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and...

How to Ramp Up Content Production | Ep. #380

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