In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Promote Old Content Without Being Spammy
00:37 – Eric has been upgrading their past content 
00:41 – When content is being upgraded, Eric will notify their email list that the content is updated
01:01 – Eric might use Facebook ads to communicate this as well
01:09 – The content will then be new to people and still relevant
01:20 – Neil shares what Brian Dean of Backlinko did 
01:21 – Brian takes his old content, adds a few paragraphs, makes it better, changes the published date on WordPress so the content will be at the top and fresh
01:35 – Brian then promotes it again on social media and it actually works well
01:43 – Doing this keeps you getting more views and your rankings and traffic will go up
01:58 – Most of what Neil writes on his blogs is evergreen 
02:13 – Neil re-promotes and repurposes content that is valuable
02:21 – “It’s all about value at the end of the day”
02:30 – You can use Edgar to continuously promote your post over time
02:55 – Some of Marketing School’s episodes are constantly republished, using the right setting
03:06 – You don’t need to republish content every month, just once or twice a year is fine
03:25 – Marketing School is giving away a free one-year subscription to Alexa, which is an SEO tool 
03:42 – Subscribe, rate and review Marketing School
03:47 – Text MARKETINGSCHOOL to 33444
04:02 – Alexa has changed and improved drastically
04:43 – That’s it for today’s episode! 3 Key Points: 
You can update your content by adding a few paragraphs of NEW information and it will still be valuable to people.
Republishing and repurposing your content can drives more and more traffic to your page—including new traffic.
Consistently promote your content with the right settings and to the right audience.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Promote Old Content Without Being Spammy
</li> <li>00:37 – Eric has been upgrading their past content <ul> <li>00:41 – When content is being upgraded, Eric will notify their email list that the content is updated</li> <li>01:01 – Eric might use Facebook ads to communicate this as well</li> <li>01:09 – The content will then be new to people and still relevant</li> </ul> </li> <li>01:20 – Neil shares what <a href="http://backlinko.com/about-backlinko">Brian Dean</a> of <a href="http://backlinko.com/">Backlinko</a> did <ul> <li>01:21 – Brian takes his old content, adds a few paragraphs, makes it better, changes the published date on <a href="https://wordpress.com/">WordPress</a> so the content will be at the top and fresh</li> <li>01:35 – Brian then promotes it again on social media and it actually works well</li> <li>01:43 – Doing this keeps you getting more views and your rankings and traffic will go up</li> </ul> </li> <li>01:58 – Most of what Neil writes on his blogs is evergreen <ul> <li>02:13 – Neil re-promotes and repurposes content that is valuable</li> <li>02:21 – “It’s all about value at the end of the day”</li> </ul> </li> <li>02:30 – You can use <a href="https://meetedgar.com/">Edgar</a> to continuously promote your post over time</li> <li>02:55 – Some of Marketing School’s episodes are constantly republished, using the right setting</li> <li>03:06 – You don’t need to republish content every month, just once or twice a year is fine</li> <li>03:25 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free one-year subscription to <a href="http://www.alexa.com/">Alexa</a>, which is an SEO tool <ul> <li>03:42 – Subscribe, rate and review <a href="http://neilpatel.com/podcast/">Marketing School</a>
</li> <li>03:47 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>04:02 – Alexa has changed and improved drastically</li> <li>04:43 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>You can update your content by adding a few paragraphs of NEW information and it will still be valuable to people.</li> <li>Republishing and repurposing your content can drives more and more traffic to your page—including new traffic.</li> <li>Consistently promote your content with the right settings and to the right audience.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and...

How to Promote Old Content Without Being Spammy | Ep. #273

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f190e75d-3b49-4ec6-a5c5-b0d2007a5339/transcript

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