Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batal, and today we're going to talk about how Sea and really any way that owns a website should prepare for Google's first mobile index. So first and foremost Google's Mobile index. It just shows that they're shifting more of a focus towards obviously mobile and here's what you should do about it. The first thing actually is really simple. Google came out with its AMP framework accelerated Mobile Pages, and it's something you probably should be taking advantage of because it makes the user experience a lot better. So we're talking typical websites might take eight to nine seconds to load, but if you can make a website load in quicker than point five seconds, it's a much better user experience and readers enjoy that. So I think a lot of peop when you're looking at your mobile phones right now, if you're clicking on like a Facebook instant article, it's similar to AMP where you have a good experience. It just loads instantly. And then AMP also has a caresel when you're in mobile device and also on desktop as well, you can see a Caro cell. So Google is, in fact, you know, favoring this more and more and it is going to help more. So make sure that you're using the AMP framework. There's a WordPress plugin for this. You can also look for documentation around it and send it over to developers. Get started on this, and this will at least help you get ready for the Mobile First Index or first Mobile Index. You should also get rid of anything that's like really obtrusive on your mobile design. The reason being is they don't want pop ups. They don't want anything that's just blocking the user experience and causing people to, let's say, download apps instead of staying on Google Search. So avoid like big ads that take up the majority of the screen. Don't worry about pop ups or not honestly, don't worry about more so remove them. If you're using sliders or top bars that take up the majority of the screen, also remove them. And what I mean by majority is if something's taking up more than like thirty thirty five percent of the screen, you should remove it because the chances are you're going to start getting a lot less mobile traffic due to it. And similar to the AMP framework that I was talking about, make sure that your site is optimized for speed. So there's a lot of different tools that you can use. I remember, you know, so Neil and I are at the conference right now, and the guy was speaking with yesterday, dentist. You actually showed that in Google Chrome you have the ability to test help quick the pages are loading on kind of what's going on on the page. It's escaping me right now in terms of how you can do it exactly, but you can search that up. In terms of Google Chrome, you can do Google Chrome page speed and then you can also look at the page speed tools. You can look at your analytics as well, just to see kind of what's slowing down your website. There's tools out there like pingdom, but it's not that accurate, but it at least shows what's, you know, causing to slow down on your site. But you want to pay attention to what's going on there and just create a better experience in general, and even making your site more readable too is good too, because people are going to stay longer. So give you an example. On the single Green blog that we have, our average retime was about a minute before okay, and then after we did a redesign, you know, we made the blog articles more readable, more scannable. What happened after that was our time on site more than doubled. And when you're able to do that, you're basically creating a better experience for people. And you know, these are signals that Google can see because they have access to so many analytics profiles. And at Google Analytics Report you can set up filters or segments and what I do is I look at a report just for mobile views From there, I then look at a report that just bray on Engagement and it shows you how much time someone is spending on your site before they bounce. What you'll find is the majority of the people will be on your site, like majority, I'm talking about sixty seventy percent from zero to ten seconds. Look at all the numbers for the mobile visitors and readers. Keep adjusting and tweaking your UI in design until you can get that percentage where people are from a mobile device from zero to ten seconds. If that doesn't account for or if that accounts for fifty percent or less of your visitors, you're doing well. If it's accounting for more than fifty percent, you need to continually adjust the content, the usability, et cetera, the design elements on your mobile phones, and then that way people are staying longer. Yep. And this is basic, but kind of what Neil's talking about is make sure, I mean, in today's world, hopefully you have a responsive design so your page can adapt to what the screen, the type of screen, and it's on whether it's desktop or mobile or tablet. And then also you want to make sure that you're running structured data tests for different URLs and then comparing the output to if you've see the errors there that might be present, just you know, make sure that you fix those. And then also at the same time, you know, if you have any canonical links going on, just run a Google Bot text just to see what's going on in site if it's accessible to Google Bot. Other than that, I think take a look at Google Search Console too to see if there's any issues on the mobile version or the desktop version. That's kind of table stakes right there, but hopefully you guys are all at least using Google Search Console as well. Neil, anything else to add before we hop off? Pretty much it online. That's it for today's episode. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batal, and today we're going to talk about how Sea and really any way that owns a website should prepare for Google's first mobile index. So first and foremost Google's Mobile index. It just shows that they're shifting more of a focus towards obviously mobile and here's what you should do about it. The first thing actually is really simple. Google came out with its AMP framework accelerated Mobile Pages, and it's something you probably should be taking advantage of because it makes the user experience a lot better. So we're talking typical websites might take eight to nine seconds to load, but if you can make a website load in quicker than point five seconds, it's a much better user experience and readers enjoy that. So I think a lot of peop when you're looking at your mobile phones right now, if you're clicking on like a Facebook instant article, it's similar to AMP where you have a good experience. It just loads instantly. And then AMP also has a caresel when you're in mobile device and also on desktop as well, you can see a Caro cell. So Google is, in fact, you know, favoring this more and more and it is going to help more. So make sure that you're using the AMP framework. There's a WordPress plugin for this. You can also look for documentation around it and send it over to developers. Get started on this, and this will at least help you get ready for the Mobile First Index or first Mobile Index. You should also get rid of anything that's like really obtrusive on your mobile design. The reason being is they don't want pop ups. They don't want anything that's just blocking the user experience and causing people to, let's say, download apps instead of staying on Google Search. So avoid like big ads that take up the majority of the screen. Don't worry about pop ups or not honestly, don't worry about more so remove them. If you're using sliders or top bars that take up the majority of the screen, also remove them. And what I mean by majority is if something's taking up more than like thirty thirty five percent of the screen, you should remove it because the chances are you're going to start getting a lot less mobile traffic due to it. And similar to the AMP framework that I was talking about, make sure that your site is optimized for speed. So there's a lot of different tools that you can use. I remember, you know, so Neil and I are at the conference right now, and the guy was speaking with yesterday, dentist. You actually showed that in Google Chrome you have the ability to test help quick the pages are loading on kind of what's going on on the page. It's escaping me right now in terms of how you can do it exactly, but you can search that up. In terms of Google Chrome, you can do Google Chrome page speed and then you can also look at the page speed tools. You can look at your analytics as well, just to see kind of what's slowing down your website. There's tools out there like pingdom, but it's not that accurate, but it at least shows what's, you know, causing to slow down on your site. But you want to pay attention to what's going on there and just create a better experience in general, and even making your site more readable too is good too, because people are going to stay longer. So give you an example. On the single Green blog that we have, our average retime was about a minute before okay, and then after we did a redesign, you know, we made the blog articles more readable, more scannable. What happened after that was our time on site more than doubled. And when you're able to do that, you're basically creating a better experience for people. And you know, these are signals that Google can see because they have access to so many analytics profiles. And at Google Analytics Report you can set up filters or segments and what I do is I look at a report just for mobile views From there, I then look at a report that just bray on Engagement and it shows you how much time someone is spending on your site before they bounce. What you'll find is the majority of the people will be on your site, like majority, I'm talking about sixty seventy percent from zero to ten seconds. Look at all the numbers for the mobile visitors and readers. Keep adjusting and tweaking your UI in design until you can get that percentage where people are from a mobile device from zero to ten seconds. If that doesn't account for or if that accounts for fifty percent or less of your visitors, you're doing well. If it's accounting for more than fifty percent, you need to continually adjust the content, the usability, et cetera, the design elements on your mobile phones, and then that way people are staying longer. Yep. And this is basic, but kind of what Neil's talking about is make sure, I mean, in today's world, hopefully you have a responsive design so your page can adapt to what the screen, the type of screen, and it's on whether it's desktop or mobile or tablet. And then also you want to make sure that you're running structured data tests for different URLs and then comparing the output to if you've see the errors there that might be present, just you know, make sure that you fix those. And then also at the same time, you know, if you have any canonical links going on, just run a Google Bot text just to see what's going on in site if it's accessible to Google Bot. Other than that, I think take a look at Google Search Console too to see if there's any issues on the mobile version or the desktop version. That's kind of table stakes right there, but hopefully you guys are all at least using Google Search Console as well. Neil, anything else to add before we hop off? Pretty much it online. That's it for today's episode. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School