In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website. Time Stamped Show Notes: 
00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links
00:42 – Links have a lot of impact in Google ranking
00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 
01:02 – Hummingbird looks at everything in a topical sense
01:27 – The new update looks at topics and themes
01:29 – “Websites with the strongest themes tend to rank the best”
01:49 – The new algorithm looks for depth and detail
02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney
02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content
02:57 – More links does NOT mean a better website
03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before
03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space
05:04 – UberSuggest will give you suggestions of what to incorporate into your content
05:17 – Don’t forget about The Skyscraper Technique!
05:58 – Linking out too much can make your website look like a directory
06:15 – Neil shares what his team did for his website to get another 10% in traffic
07:28 – Remove default URL date structures
08:16 – That’s it for today’s episode! 3 Key Points: 
Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords.
Having more links does NOT guarantee you a top spot – RELEVANCY is key.
Use tools to help you plan and strategize your content for overall relevance.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links
</li> <li>00:42 – Links have a lot of impact in Google ranking</li> <li>00:50 – The “Hummingbird Update” had the biggest impact on search engine listings <ul> <li>01:02 – Hummingbird looks at everything in a topical sense</li> <li>01:27 – The new update looks at topics and themes</li> <li>01:29 – “Websites with the strongest themes tend to rank the best”</li> <li>01:49 – The new algorithm looks for depth and detail</li> </ul> </li> <li>02:25 – Look at these blogs to learn more about Hummingbird: <a href="http://www.getrichslowly.org/">GetRichSlowly</a>, <a href="http://www.mymoneyblog.com/">MyMoneyBlog</a>, <a href="http://www.thepennyhoarder.com/">PennyHoarder</a>, and <a href="http://www.magnifymoney.com/">MagnifiedMoney</a>
</li> <li>02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content</li> <li>02:57 – More links does NOT mean a better website</li> <li>03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before</li> <li>03:45 – Use tools like <a href="https://www.marketmuse.com/">MarketMuse</a> to tell you how topically relevant you are for phrases in that space</li> <li>05:04 – <a href="https://ubersuggest.io/">UberSuggest</a> will give you suggestions of what to incorporate into your content</li> <li>05:17 – Don’t forget about <a href="http://backlinko.com/skyscraper-technique">The Skyscraper Technique</a>!</li> <li>05:58 – Linking out too much can make your website look like a directory</li> <li>06:15 – Neil shares what his team did for his website to get another 10% in traffic</li> <li>07:28 – Remove default URL date structures</li> <li>08:16 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords.</li> <li>Having more links does NOT guarantee you a top spot – RELEVANCY is key.</li> <li>Use tools to help you plan and strategize your content for overall relevance.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to...

How to Outrank Your Competition When You Have Less Links | Ep. #162

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