In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
[00:52] Allbirds shoes have raised over $27 Million in funding.
[01:18] Nike and Adidas are shaking in their boots over this company.
[01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
[01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
[02:20] Your first 1000 fans are the most important.
[02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
[02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
[03:50] Allbirds started by running a bunch of Facebook ads.
[04:00] Eric would crank away at podcasts, while Neil would target influencers.
[04:30] Neil would also guest post and focus on content marketing.
[04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
[05:23] Eric is an investor in Unity Influence, which connects people with influencers.
[06:00] That’s all for today!
[06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
</li> <li>[00:52] <a href="https://www.allbirds.com/">Allbirds</a> shoes have raised over $27 Million in funding.</li> <li>[01:18] Nike and Adidas are shaking in their boots over this company.</li> <li>[01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.</li> <li>[01:56] The reason Allbirds is succeeding, is because they built up a great fan community.</li> <li>[02:20] Your first 1000 fans are the most important.</li> <li>[02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.</li> <li>[02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.</li> <li>[03:50] Allbirds started by running a bunch of Facebook ads.</li> <li>[04:00] Eric would crank away at podcasts, while Neil would target influencers.</li> <li>[04:30] Neil would also guest post and focus on content marketing.</li> <li>[04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.</li> <li>[05:23] Eric is an investor in <a href="https://www.unityinfluence.com/">Unity Influence</a>, which connects people with influencers.</li> <li>[06:00] That’s all for today!</li> <li>[06:05] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Out-Market a...

How to Out-Market a Multi-Billion Dollar Company | Ep. #688

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