Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platon, and today we are going to talk about how to only produce blog posts people want to read. Yeah, so you guys all blog, or many of you guys blog. You at least probably have a WordPress site or at least as your CMS. And what you'll find is content marketing is a hit or miss. You create a lot of content. Some of it gets tons of social shares, some of it may not get any social shares, and some of those posts I get no social shares rank really well on Google. In other words, what you're finding is content marketing is a pure hit or miss. Just because you write the content, it doesn't mean it'll do well. Even if you email it out, send out to your push notification list, you push it out using like mobile Monkey, to everyone on Facebook Messenger, there's no guarantee that the blog post will be a hit. And Eric and I have both the experiences in which a lot of the content we produce isn't read. Would you agree with that statement. Yeah, But there's ways to make sure you're producing content that has a higher chance of being read. So let's go over some of them. The easiest thing to do, and this doesn't mean you should write the content. We're going to first go over tools that we use to make sure that the subjects we're writing on are more so about the right things. So the first thing we do is go to Buzzsoomo. We'll type in keywords inner space or competitive URLs, and it'll show us all their most popular content. Great. The other one I'll give you is uber suggest, which is actually Neil's tool. So that's going to give you ideas on keyword trends, keyword volumes, and guess what. It's free to use. And then you can also use h refs to see what articles are really popular from your competitors based off of Google Search traffic. The fourth one I'll give is look at your Google analytics, look at your Google Search console. You have the data there already. You can see what people are actually engaging with just by how much time they're spending. Are they looking at other pages afterwards? Look at those subjects and then figure out if you can actually go deeper on those and if there is more gold to mind, because look, oftentimes we're just scraping the surface with the content we're producing. You got to figure out how to get more bets. Yeah, and then you can survey your audience. Hot Jar provides free surveys to figure out what people want to read. Ask them what would you like me to blog on next? Great. So, now that we've had some of those tools and ideas on how to find out what people want to read, take all of that information and combine it. It'll give you content ideas that are more likely to hit. Now, what you'll find is when you leverage these tools, look at a timeframe. What worked a year from now or two years from now probably won't work anymore because it's all been regurgitated. Instead, you need to look at what's been hot of the last six months, three months. The sooner it is, the better off you are. And then take that and see if you can provide a new, unique spin on it. If you're not providing something new that people haven't seen before, the chances are the content won't do well. Yeah. And the thing I'll add from my side, and I agree with that, have a spin, you know, have a point of view, right, because everyone's saying the same thing, everyone's copying each other. Right. This is why I like audio, and this is why I like video because you actually get to learn from like our true personalities and how we really are now. The comment I made earlier about the at bats, so it's not just enough to do you know, we talk about quality, right, but also if you're going to play the SEO game, like there's millions of blog posts being pumped out every single day, new ones, you got to have more at bats. Okay, what I mean by that is, at a certain point it becomes a numbers game, and you know a certain percent of those numbers are going to be a hit. Now, if you get more at bats, if you get more opportunities, that means you're going to have more hits. That's just the default. You're playing the numbers at the end of the day. Now, if you don't have a team behind it, you're like, oh, you know, Eric, i'a have a team researchers, constraint, I'm working on too many different things. That's fine, don't do it. But eventually what's going to happen is as you get more and more, you get stronger and stronger with your business. As things grow, you are going to have a point where you are going to need to hire more people. And at that point you might consider taking more at bats, which is just you know, publishing more. Yeah, and if you want some quick ways to ensure that your content does better than what it's normally going to do, you need to look at it from both the social perspective and a search perspective. So social perspective could be for everyone that you've already linked out to in your blog posts, you email them being like, hey, Eric, I'm a few huge fan of yourself. Just want to let you know that it linked out to single Brain. Feel fear to check out my latest blog post here. Cheers Neil. Ps. If you love the blog post, I really appreciate it. If you tweeted it out or shared it on your favorite social network, then you want to go through HRUs or any link tool see who links to your competition. Take all the similar blog posts that are out there right because this is your competitive blog posts, put them in there. Hit each of those sites up being like, hey, Eric, I noticed that you linked out to X, Y and Z. I actually have a similar article, but mind covers A, B and C. Feel feared check it out here and if you like it, would appreciate a link. Cheers Neil. It's that simple. If you do both those things in quantity, for both the social shares and links, you won't get a ton of social shares, you won't get a ton of links, but it'll be extra, it'll be stuff that you didn't have. And of course, right when you push out the blog post, share it on Facebook, feel free and boost it. Even fifty bucks goes a long way. Share it on LinkedIn, Share it on Twitter, you can even do a story on Instagram, tell people to swipe up to go read the blog post. All these little things will help drive more traffic to your blog posts. And the thing I'll add too for those of you starting out right now, this marketer named Frank Kurrent when of Neil's friends he started going live a ton on YouTube. If you go live, you know, and you have no audience initially, you can find what people resonate with, and you can actually run ads. Let's say you're doing a live on Facebook, you can run ads towards that to see what resonates, how long people are staying, and then you can decide whether you want to go even deeper on that piece of content. So there's a lot of signals you can pull from. We talked about Buzzoomo, a bunch of different tools we have, or that you have your disposal. You can look at your analytics too. There's so many ways to do it. You just got to pick one way first and then focus on it. Right, don't try all these different things that we're telling you at one time, because what's going to happen is just clearly to overwhelm and it's not going to work for you. Yeah, so you start combining all these things you do. All right, that's pretty much it for this episode. As we mentioned our goals ahead a million downloads, we're getting close. We're on track for nine hundred and sixty something thousand. Hopefully that trend keeps going for this month. In addition to that, if you guys help promote this you go to Marketing School dot io slash stats, we can potentially get to a million this month, and if we get there, you will have that free one day in person event like we mentioned, So please please please help us out. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platon, and today we are going to talk about how to only produce blog posts people want to read. Yeah, so you guys all blog, or many of you guys blog. You at least probably have a WordPress site or at least as your CMS. And what you'll find is content marketing is a hit or miss. You create a lot of content. Some of it gets tons of social shares, some of it may not get any social shares, and some of those posts I get no social shares rank really well on Google. In other words, what you're finding is content marketing is a pure hit or miss. Just because you write the content, it doesn't mean it'll do well. Even if you email it out, send out to your push notification list, you push it out using like mobile Monkey, to everyone on Facebook Messenger, there's no guarantee that the blog post will be a hit. And Eric and I have both the experiences in which a lot of the content we produce isn't read. Would you agree with that statement. Yeah, But there's ways to make sure you're producing content that has a higher chance of being read. So let's go over some of them. The easiest thing to do, and this doesn't mean you should write the content. We're going to first go over tools that we use to make sure that the subjects we're writing on are more so about the right things. So the first thing we do is go to Buzzsoomo. We'll type in keywords inner space or competitive URLs, and it'll show us all their most popular content. Great. The other one I'll give you is uber suggest, which is actually Neil's tool. So that's going to give you ideas on keyword trends, keyword volumes, and guess what. It's free to use. And then you can also use h refs to see what articles are really popular from your competitors based off of Google Search traffic. The fourth one I'll give is look at your Google analytics, look at your Google Search console. You have the data there already. You can see what people are actually engaging with just by how much time they're spending. Are they looking at other pages afterwards? Look at those subjects and then figure out if you can actually go deeper on those and if there is more gold to mind, because look, oftentimes we're just scraping the surface with the content we're producing. You got to figure out how to get more bets. Yeah, and then you can survey your audience. Hot Jar provides free surveys to figure out what people want to read. Ask them what would you like me to blog on next? Great. So, now that we've had some of those tools and ideas on how to find out what people want to read, take all of that information and combine it. It'll give you content ideas that are more likely to hit. Now, what you'll find is when you leverage these tools, look at a timeframe. What worked a year from now or two years from now probably won't work anymore because it's all been regurgitated. Instead, you need to look at what's been hot of the last six months, three months. The sooner it is, the better off you are. And then take that and see if you can provide a new, unique spin on it. If you're not providing something new that people haven't seen before, the chances are the content won't do well. Yeah. And the thing I'll add from my side, and I agree with that, have a spin, you know, have a point of view, right, because everyone's saying the same thing, everyone's copying each other. Right. This is why I like audio, and this is why I like video because you actually get to learn from like our true personalities and how we really are now. The comment I made earlier about the at bats, so it's not just enough to do you know, we talk about quality, right, but also if you're going to play the SEO game, like there's millions of blog posts being pumped out every single day, new ones, you got to have more at bats. Okay, what I mean by that is, at a certain point it becomes a numbers game, and you know a certain percent of those numbers are going to be a hit. Now, if you get more at bats, if you get more opportunities, that means you're going to have more hits. That's just the default. You're playing the numbers at the end of the day. Now, if you don't have a team behind it, you're like, oh, you know, Eric, i'a have a team researchers, constraint, I'm working on too many different things. That's fine, don't do it. But eventually what's going to happen is as you get more and more, you get stronger and stronger with your business. As things grow, you are going to have a point where you are going to need to hire more people. And at that point you might consider taking more at bats, which is just you know, publishing more. Yeah, and if you want some quick ways to ensure that your content does better than what it's normally going to do, you need to look at it from both the social perspective and a search perspective. So social perspective could be for everyone that you've already linked out to in your blog posts, you email them being like, hey, Eric, I'm a few huge fan of yourself. Just want to let you know that it linked out to single Brain. Feel fear to check out my latest blog post here. Cheers Neil. Ps. If you love the blog post, I really appreciate it. If you tweeted it out or shared it on your favorite social network, then you want to go through HRUs or any link tool see who links to your competition. Take all the similar blog posts that are out there right because this is your competitive blog posts, put them in there. Hit each of those sites up being like, hey, Eric, I noticed that you linked out to X, Y and Z. I actually have a similar article, but mind covers A, B and C. Feel feared check it out here and if you like it, would appreciate a link. Cheers Neil. It's that simple. If you do both those things in quantity, for both the social shares and links, you won't get a ton of social shares, you won't get a ton of links, but it'll be extra, it'll be stuff that you didn't have. And of course, right when you push out the blog post, share it on Facebook, feel free and boost it. Even fifty bucks goes a long way. Share it on LinkedIn, Share it on Twitter, you can even do a story on Instagram, tell people to swipe up to go read the blog post. All these little things will help drive more traffic to your blog posts. And the thing I'll add too for those of you starting out right now, this marketer named Frank Kurrent when of Neil's friends he started going live a ton on YouTube. If you go live, you know, and you have no audience initially, you can find what people resonate with, and you can actually run ads. Let's say you're doing a live on Facebook, you can run ads towards that to see what resonates, how long people are staying, and then you can decide whether you want to go even deeper on that piece of content. So there's a lot of signals you can pull from. We talked about Buzzoomo, a bunch of different tools we have, or that you have your disposal. You can look at your analytics too. There's so many ways to do it. You just got to pick one way first and then focus on it. Right, don't try all these different things that we're telling you at one time, because what's going to happen is just clearly to overwhelm and it's not going to work for you. Yeah, so you start combining all these things you do. All right, that's pretty much it for this episode. As we mentioned our goals ahead a million downloads, we're getting close. We're on track for nine hundred and sixty something thousand. Hopefully that trend keeps going for this month. In addition to that, if you guys help promote this you go to Marketing School dot io slash stats, we can potentially get to a million this month, and if we get there, you will have that free one day in person event like we mentioned, So please please please help us out. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School