Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Mattal and today we're going to talk about how to move your target keywords from a page two to page one. Meal What does that even mean? Yeah, So, if you're ranking on page two of Google, most of the people, even if the keyword has high search volume, don't ever go to page two of Google. They stick on page one, and more specifically, they stick to the top three or top four or five listings, so you usually don't even go further than that. What you want to do is whatever keywords you're on page two of and you can find out using Google what Master tools because they show your ranking position. Then from there, what you want to end up doing is build links to the listings or the pages that are on page two, or adjust your title tag to be more appealing, or just a copy on the page and increasing the keyword density. And what you'll notice is over time you'll start shooting up to page one. I highly recommend everyone take a look at what the click through rates are for you know, the top three or top five positions. Basically, if you're not you know in those positions, you're not going to get much traffic. And if you're on page you're basically invisible. So just keep in mind, I mean, the click the rates have been changing over time as Google has been adjusting their their search result pages due to them needed to kind of drive more dollars to please kind of shareholders. So I mean, you know, I think the number one position, you know, average kind of across the board we're talking. It used to be around you know, thirty, It could be anywhere from thirty to forty percent or so. Right now, I think it's about fifteen to eighteen percent for the top one position. But again you have to look at your industry as well, because that really varies across the board, and I highly recommend looking at your your Google Search console as well, just to see where things really are. What I'd also recommend is there's a table out there, So I would recommend typing this into Google, type in do links really still matter? And then type eric. So that's this is a post done by Stone Temple, and it shows that what they did was they had keywords that are high volume ranking on pages two and three, and there weren't there weren't really many links going to those pages. So what they did was they built anywhere from you know, five, ten, fifteen links or so to those keywords low and behold. You know, a while later, you know, maybe a couple of weeks, a couple of months later, those keywords are ranking in the top top you know, two or three positions. So those are massive results because you know, in the past they're raking maybe you know number twenty or number thirty and then you move them into a position like that. I think a lot of people tend to look at these things. They should be looking at keywords that they're ranking for and then buildings towards them and then upgrade those posts. And the biggest thing is what I found is that I did a lot of tests on this. I always assume links make the biggest effect in rankings, and it does help a lot. But I have what I found that helps move you from page to to page one more than anything else is brand queries. Because if Google's trying to rank BMW in General motors, they look at the site say like, all right, they already have a lot of backlinks, which one is better. They don't want to just base it on back links and on page code. If everyone is googling BMW cars over General Motors cars, Google knows that BMW is a stronger and they should rank higher for our cars. Over time, your brand querry is just increase. You can go to Google dot com slash trends to see how popular a brand is, or if you want to inflate your brand queries, do campaigns, like whether it's advertising with your brand in there, create a better park or service, give away some free tools. It's all great ways to increase your brand geries. So that's all I have from my end. So one thing before we go, we have a special giveaway. This is a one year annual subscription of Yeswere, which is an awesome sales and marketing tool. It's going to allow you to share templates with your team, keep track of you know who is, you know how your overall sales initiatives are going, and it's gonna you know, show you how you're performing as well. So it's super important not only just for sales, but for marketing as well, just to see how your how your outreach is going overall too. So it's great across the board for those these two things. And to get access to this, all you need to do to win this is to rate, review and subscribe to this podcast and then text Marketing School. That's one word marketing School two three three four four four and neil anything else to add the beautiful part about yes Where I've mentioned this in the past, you can ab test emails that you're sending through Gmail. If you send an email doesn't get an open rate or it doesn't get opened, re send it with a different subject line and that'll tell you which subject lines work the best. Great. So that's it today's episode. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Mattal and today we're going to talk about how to move your target keywords from a page two to page one. Meal What does that even mean? Yeah, So, if you're ranking on page two of Google, most of the people, even if the keyword has high search volume, don't ever go to page two of Google. They stick on page one, and more specifically, they stick to the top three or top four or five listings, so you usually don't even go further than that. What you want to do is whatever keywords you're on page two of and you can find out using Google what Master tools because they show your ranking position. Then from there, what you want to end up doing is build links to the listings or the pages that are on page two, or adjust your title tag to be more appealing, or just a copy on the page and increasing the keyword density. And what you'll notice is over time you'll start shooting up to page one. I highly recommend everyone take a look at what the click through rates are for you know, the top three or top five positions. Basically, if you're not you know in those positions, you're not going to get much traffic. And if you're on page you're basically invisible. So just keep in mind, I mean, the click the rates have been changing over time as Google has been adjusting their their search result pages due to them needed to kind of drive more dollars to please kind of shareholders. So I mean, you know, I think the number one position, you know, average kind of across the board we're talking. It used to be around you know, thirty, It could be anywhere from thirty to forty percent or so. Right now, I think it's about fifteen to eighteen percent for the top one position. But again you have to look at your industry as well, because that really varies across the board, and I highly recommend looking at your your Google Search console as well, just to see where things really are. What I'd also recommend is there's a table out there, So I would recommend typing this into Google, type in do links really still matter? And then type eric. So that's this is a post done by Stone Temple, and it shows that what they did was they had keywords that are high volume ranking on pages two and three, and there weren't there weren't really many links going to those pages. So what they did was they built anywhere from you know, five, ten, fifteen links or so to those keywords low and behold. You know, a while later, you know, maybe a couple of weeks, a couple of months later, those keywords are ranking in the top top you know, two or three positions. So those are massive results because you know, in the past they're raking maybe you know number twenty or number thirty and then you move them into a position like that. I think a lot of people tend to look at these things. They should be looking at keywords that they're ranking for and then buildings towards them and then upgrade those posts. And the biggest thing is what I found is that I did a lot of tests on this. I always assume links make the biggest effect in rankings, and it does help a lot. But I have what I found that helps move you from page to to page one more than anything else is brand queries. Because if Google's trying to rank BMW in General motors, they look at the site say like, all right, they already have a lot of backlinks, which one is better. They don't want to just base it on back links and on page code. If everyone is googling BMW cars over General Motors cars, Google knows that BMW is a stronger and they should rank higher for our cars. Over time, your brand querry is just increase. You can go to Google dot com slash trends to see how popular a brand is, or if you want to inflate your brand queries, do campaigns, like whether it's advertising with your brand in there, create a better park or service, give away some free tools. It's all great ways to increase your brand geries. So that's all I have from my end. So one thing before we go, we have a special giveaway. This is a one year annual subscription of Yeswere, which is an awesome sales and marketing tool. It's going to allow you to share templates with your team, keep track of you know who is, you know how your overall sales initiatives are going, and it's gonna you know, show you how you're performing as well. So it's super important not only just for sales, but for marketing as well, just to see how your how your outreach is going overall too. So it's great across the board for those these two things. And to get access to this, all you need to do to win this is to rate, review and subscribe to this podcast and then text Marketing School. That's one word marketing School two three three four four four and neil anything else to add the beautiful part about yes Where I've mentioned this in the past, you can ab test emails that you're sending through Gmail. If you send an email doesn't get an open rate or it doesn't get opened, re send it with a different subject line and that'll tell you which subject lines work the best. Great. So that's it today's episode. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.