In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Measure Your Branding Efforts
00:40 – First, look at your reach and how far your content is going 
01:08 – Eric shares how they were able to increase their reach in a post
01:30 – Google now lets you look at the region to check how you are doing in that specific region
02:17 – Check your engagement rate 
02:20 – Are your efforts resonating with people?
02:43 –  Avanash Kaushik’s Applause Rate Blog Post
03:05 – Branding is about long-term and longevity 
03:15 – “Keep pushing hard”
03:30 – Engage on a daily basis
03:48 – Respond as soon as you can
03:58 – Look at your likes, shares and comments
04:52 – Branding is when people keep talking about you
05:00 – Neil shares about someone who is doing a branding campaign through remarketing
05:15 – Marketing’s rule of 7 
05:30 – When people keep on seeing the same post over and over again, they are more likely to convert
05:56 – Nike and McDonalds have been using the same type of message for years
06:49 – Look at your unsolicited response rate
07:05 – “Keep adding value to people and it will come back to you over time”
07:16 – That’s it for today’s episode! 3 Key Points: 
Checking your reach can help you improve and adjust your marketing efforts.
Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people.
Keep adding value to people and it will come back to you over time.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Measure Your Branding Efforts
</li> <li>00:40 – First, look at your reach and how far your content is going <ul> <li>01:08 – Eric shares how they were able to increase their reach in a post</li> </ul> </li> <li>01:30 – Google now lets you look at the region to check how you are doing in that specific region</li> <li>02:17 – Check your engagement rate <ul> <li>02:20 – Are your efforts resonating with people?</li> <li>02:43 – <a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/"> Avanash Kaushik’s</a> <a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/"> A</a><a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/">pplause</a> <a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/"> R</a><a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/">ate</a> <a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/"> B</a><a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/">log</a> <a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/"> P</a><a href="https://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/">ost</a>
</li> </ul> </li> <li>03:05 – Branding is about long-term and longevity <ul> <li>03:15 – “Keep pushing hard”</li> <li>03:30 – Engage on a daily basis</li> <li>03:48 – Respond as soon as you can</li> </ul> </li> <li>03:58 – Look at your likes, shares and comments</li> <li>04:52 – Branding is when people keep talking about you</li> <li>05:00 – Neil shares about someone who is doing a branding campaign through remarketing</li> <li>05:15 – Marketing’s rule of 7 <ul> <li>05:30 – When people keep on seeing the same post over and over again, they are more likely to convert</li> <li>05:56 – Nike and McDonalds have been using the same type of message for years</li> </ul> </li> <li>06:49 – Look at your unsolicited response rate</li> <li>07:05 – “Keep adding value to people and it will come back to you over time”</li> <li>07:16 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Checking your reach can help you improve and adjust your marketing efforts.</li> <li>Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people.</li> <li>Keep adding value to people and it will come back to you over time.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your...

How to Measure Your Branding Efforts | Ep. #217

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bc46565d-68d0-497c-97c6-b0d2007d5d15/transcript

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