In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.
[00:06] Google Analytics 4 and its limitations.
[00:23] A quick hack involving UTM parameters.
[00:51] How to use AB testing.
[01:55] Factoring in lead generation.
[03:07] Tracking content topics and how to use this information going forward.
[03:52] The evolution of Google Analytics and what Eric predicts for the future.
[04:42] Blog content and emails versus organic reach when it comes to ROI.
[05:51] Why measuring your ROI is not enough; you actually have to improve it.
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Google Analytics




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: how to measure the ROI of your content efforts in 2023.</li>
<li>
[00:06] Google Analytics 4 and its limitations.</li>
<li>
[00:23] A quick hack involving UTM parameters.</li>
<li>
[00:51] How to use AB testing.</li>
<li>
[01:55] Factoring in lead generation.</li>
<li>
[03:07] Tracking content topics and how to use this information going forward.</li>
<li>
[03:52] The evolution of Google Analytics and what Eric predicts for the future.</li>
<li>
[04:42] Blog content and emails versus organic reach when it comes to ROI.</li>
<li>
[05:51] Why measuring your ROI is not enough; you actually have to improve it.</li>
<li>
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://analytics.google.com/">Google Analytics</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Measure the ROI of your content efforts in 2023

How to Measure the ROI of Your Content Efforts in 2023

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9c32a789-2b10-45d9-a36b-b0d101728807/transcript

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