In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure. Time Stamped Show Notes: 
00:30 – How to measure the results of your content marketing efforts 
00:40 – What gets measured gets managed
00:55 – One thing you can do?—start simple. Track what’s important using a spreadsheet
01:45 – With content marketing, it takes time to measure results so be patient
01:50 – Neil never measures ROI from content marketing
02:25 – When you’re spending your OWN time on content marketing, there’s virtually no cost
02:45 – Content marketing is a LONG-TERM play
03:00 – As long as traffic keeps going up, you’ll be able to find a way to monetize
03:20 – Once traffic exceeds 10,000, start collecting emails
04:15 – Calculated Risk
04:55 – Content marketing is a 12-18 month journey before you see any traction
05:35 – Think of content marketing like you think of PR
06:35 – Writing eCommerce posts didn’t get the most traction…but they were the most loyal 
06:50 – Moral of the story, buzz does not necessarily equate to sales
07:58 – Each visitor isn’t the same, attract the RIGHT type of readers
08:28 – Cyfe will allow you to build out dashboards with ease
09:10 – Make something people want before you start measuring 3 Key Points: 
Content marketing takes time, there won’t be short term wins.
Attracting the RIGHT type of readers is more important than attractive LOTS of readers.
What gets measured gets managed. Resources Mentioned: 
Calculated Risk – Blog from a WSJ journalist
CYFE – Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure. Time Stamped Show Notes: <ul> <li>00:30 – How to measure the results of your content marketing efforts <ul> <li>00:40 – What gets measured gets managed</li> </ul> </li> <li>00:55 – One thing you can do?—start simple. Track what’s important using a spreadsheet</li> <li>01:45 – With content marketing, it takes time to measure results so be patient</li> <li>01:50 – Neil never measures ROI from content marketing</li> <li>02:25 – When you’re spending your OWN time on content marketing, there’s virtually no cost</li> <li>02:45 – Content marketing is a LONG-TERM play</li> <li>03:00 – As long as traffic keeps going up, you’ll be able to find a way to monetize</li> <li>03:20 – Once traffic exceeds 10,000, start collecting emails</li> <li>04:15 – <a href="http://www.calculatedriskblog.com/">Calculated Risk</a>
</li> <li>04:55 – Content marketing is a 12-18 month journey before you see any traction</li> <li>05:35 – Think of content marketing like you think of PR</li> <li>06:35 – Writing eCommerce posts didn’t get the most traction…but they were the most loyal <ul> <li>06:50 – Moral of the story, buzz does not necessarily equate to sales</li> <li>07:58 – Each visitor isn’t the same, attract the RIGHT type of readers</li> </ul> </li> <li>08:28 – Cyfe will allow you to build out dashboards with ease</li> <li>09:10 – Make something people want before you start measuring</li> </ul> 3 Key Points: <ol> <li>Content marketing takes time, there won’t be short term wins.</li> <li>Attracting the RIGHT type of readers is more important than attractive LOTS of readers.</li> <li>What gets measured gets managed.</li> </ol> Resources Mentioned: <ul> <li>
<a href="http://www.calculatedriskblog.com/">Calculated Risk</a> – Blog from a WSJ journalist</li> <li>
<a href="http://www.cyfe.com">CYFE</a> – Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its...

How to Measure the Results of Your Content Marketing | Ep. #46

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