In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Maximize Your SERP Real Estate
00:33 – SERP is Search Engine Results Page
01:00 – Figure how you can rank zero by having proper headings 
01:22 – The MOZ beginner guide
01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain 
02:08 – If you Google Marketing School, they occupy 5 results with different domains
02:31 – One of Eric’s real estate clients gets more results using their social media pages
03:15 – Answer questions or have a “how to” guide If you want rich snippets
03:36 – In Google Search Console, you can control the links that are showing up
04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots 
05:03 – You also want to link to those internal pages
05:47 – You don’t have to rank the second one as high as the first one, just high enough
05:54 – Eric does reputation management for a client 
06:03 – Eric is building links to other high page, authority results
06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week 
06:35 – To enter, subscribe, rate and review the  Marketing School Podcast
06:41 – Text MARKETINGSCHOOL to 33444
07:17 – That’s it for today’s episode! 3 Key Points: 
Proper headings can make ALL the difference – make sure it is relevant and works for you.
How-to guides and answering questions can give you really good ranking through the snippets.
Search for the top keywords and have pages link to it.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Maximize Your SERP Real Estate
</li> <li>00:33 – SERP is Search Engine Results Page</li> <li>01:00 – Figure how you can rank zero by having proper headings <ul> <li>01:22 – <a href="https://moz.com/blog/ranking-zero-seo-for-answers">The MOZ beginner guide</a>
</li> </ul> </li> <li>01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain <ul> <li>02:08 – If you Google Marketing School, they occupy 5 results with different domains</li> <li>02:31 – One of Eric’s real estate clients gets more results using their social media pages</li> </ul> </li> <li>03:15 – Answer questions or have a “how to” guide If you want rich snippets</li> <li>03:36 – In <a href="https://www.google.com/webmasters/tools/">Google Search Console</a>, you can control the links that are showing up</li> <li>04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots <ul> <li>05:03 – You also want to link to those internal pages</li> <li>05:47 – You don’t have to rank the second one as high as the first one, just high enough</li> </ul> </li> <li>05:54 – Eric does reputation management for a client <ul> <li>06:03 – Eric is building links to other high page, authority results</li> </ul> </li> <li>06:29 – The Marketing School is giving away 5 annual copies of <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a> this week <ul> <li>06:35 – To enter, subscribe, rate and review the <a href="https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817?mt=2"> Marketing School Podcast</a>
</li> <li>06:41 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>07:17 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Proper headings can make ALL the difference – make sure it is relevant and works for you.</li> <li>How-to guides and answering questions can give you really good ranking through the snippets.</li> <li>Search for the top keywords and have pages link to it.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes:  00:27 –...

How to Maximize Your SERP Real Estate | Ep. #252

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e1f21ef4-c629-4147-a69a-b0d2007b76ab/transcript