Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Erk Sue, I'm Neil Patel, and today we're going to talk about how to maximize your live streaming sessions. So you see live streaming getting bigger and bigger. Facebook's giving priority to it, YouTube's trying to catch up and adding you know, they've just added mobile live streaming finally to their app. But you need to have above ten thousand subscribers. So what I recommend right off the bat to maximize your live streaming sessions is to simulcast, so using the tool like wirecast, which is about four hundred ninety nine dollars. I think there's another one that's out there called Huzza, but I think they might have gone down but as in, you know, shut down the company, so you can check out Huzza. I think it's Huzza the io. That's husz A, h the io. Don't know if they're still around. Never used it. Also wirecast, so I use wirecasts and then it will allow me to hit Facebook at the same time I hit YouTube at the same time. And I like the fact that it hits YouTube at the same time because those videos will become evergreen and then I can put those into playlists. I can make different playlists too. You know, that's step one. You know, simulcast and try to you know, make the most of it. The big thing that I do is when you're doing any sort of live streaming, like I'm doing a big one next week, I'll do email blasts and promos ahead of time. So even with your social media channels, you can let people know, like on Facebook, like you can post saying like Hey, on this day, at X time, I'm gonna be doing a live streaming session. When you do that, what you'll find is you get way more people coming live. And the rough ratio that I've seen it is you get like twenty to like twenty five percent more people when you notify people ahead of time on when you're gonna do it versus just out of the blue. Great. And one thing I'll also add is if you actually have something that does really well, Let's say Neil's big live stream next week performs really well, he's got an engagement rate of over ten percent on Facebook, you can go to Facebook Insights to see if it actually does well. If it does really well average view times above fifteen seconds or so, then guess what. You can go to a service like rev that's orev dot com. Go to rev dot com, have the video transcribe. If it's like an hour video, you know it's going to cost you sixty bucks to do it, but you have a transcribed you know most people, well I should change this because Facebook is going to play videos with sound on by default. You know, you might as well have a transcription anyway in there and then from there, you know, you can add it to your your video and then you can boost it on Facebook and then if it works out really well from that one boost, guess what, you can make it into an ad. You know, we did this one with one of our live videos in the past and it actually generated you know, a good amount of emails and free consultations for us, and it just builds good will over time. So doing something like that, taking some that it performance well, trying to put some ad dollars behind it always works. Yeah. The other thing too that I found is when you're doing the live streaming, take that video once it's done and figure out how to reuse it so the video is saved, then integrate it within your blog posts, then integrate it on other social media sites, and just continue your promote promoting it. See, everyone focused on getting most people during the live stream, but what happens after And I found that if you keep promoting it after, like linking to it from blog posts, promoting it, you know, when you're doing interviews on other people's sides, and just continually mentioning on your social profiles like on Facebook, I'll continue link to the video again, right or the live stream even though it's done. And I find that when I do that, over time, I can get double the amount of abuse. And one thing that we did recently, I remember I was at a It was a live stream with a bunch of a bunch of entrepreneursitying in there. So let's say you're doing a live stream like an interviewer or something like that. This thing is basic too, you know, what Neil mentioned is something that seems basic, but I forget to do it from time to time. But what you can do is just get other people to also share live stream too, add like a little call to action as well. And actually, like when we got people to do that, we got a lot more views, like organic views, and then from there we decided to boost it, like I mentioned. But one thing I will say is there is someone in the space, in the marketing space called her name is Shaleine Johnson. And what she does is she will live stream and then she'll do a Q and A and from there she'll go through a crazy repurposing process. So from there, you know, she'll slice up that live stream into separate blog posts. You know, she'll make it into you know, a bunch of social images for it as well, and then also make it into a podcast too, or you know, make these differ different sections the podcast. So the live stream is the impetus for coming up with a bunch of ideas, and that's how she maximizes it. I thought that was a really smart idea, So we modify that to, you know, something that you know we're going to start doing moving forward. So try to think of how you can really if you can put livestream at the top and repurpose the crap out of it and then really try to that'll really give it the you know it's most like. So Neil, anything else to add? Nice? Pretty much it on mine. All right, that's it for today's episode of Marketing School. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Erk Sue, I'm Neil Patel, and today we're going to talk about how to maximize your live streaming sessions. So you see live streaming getting bigger and bigger. Facebook's giving priority to it, YouTube's trying to catch up and adding you know, they've just added mobile live streaming finally to their app. But you need to have above ten thousand subscribers. So what I recommend right off the bat to maximize your live streaming sessions is to simulcast, so using the tool like wirecast, which is about four hundred ninety nine dollars. I think there's another one that's out there called Huzza, but I think they might have gone down but as in, you know, shut down the company, so you can check out Huzza. I think it's Huzza the io. That's husz A, h the io. Don't know if they're still around. Never used it. Also wirecast, so I use wirecasts and then it will allow me to hit Facebook at the same time I hit YouTube at the same time. And I like the fact that it hits YouTube at the same time because those videos will become evergreen and then I can put those into playlists. I can make different playlists too. You know, that's step one. You know, simulcast and try to you know, make the most of it. The big thing that I do is when you're doing any sort of live streaming, like I'm doing a big one next week, I'll do email blasts and promos ahead of time. So even with your social media channels, you can let people know, like on Facebook, like you can post saying like Hey, on this day, at X time, I'm gonna be doing a live streaming session. When you do that, what you'll find is you get way more people coming live. And the rough ratio that I've seen it is you get like twenty to like twenty five percent more people when you notify people ahead of time on when you're gonna do it versus just out of the blue. Great. And one thing I'll also add is if you actually have something that does really well, Let's say Neil's big live stream next week performs really well, he's got an engagement rate of over ten percent on Facebook, you can go to Facebook Insights to see if it actually does well. If it does really well average view times above fifteen seconds or so, then guess what. You can go to a service like rev that's orev dot com. Go to rev dot com, have the video transcribe. If it's like an hour video, you know it's going to cost you sixty bucks to do it, but you have a transcribed you know most people, well I should change this because Facebook is going to play videos with sound on by default. You know, you might as well have a transcription anyway in there and then from there, you know, you can add it to your your video and then you can boost it on Facebook and then if it works out really well from that one boost, guess what, you can make it into an ad. You know, we did this one with one of our live videos in the past and it actually generated you know, a good amount of emails and free consultations for us, and it just builds good will over time. So doing something like that, taking some that it performance well, trying to put some ad dollars behind it always works. Yeah. The other thing too that I found is when you're doing the live streaming, take that video once it's done and figure out how to reuse it so the video is saved, then integrate it within your blog posts, then integrate it on other social media sites, and just continue your promote promoting it. See, everyone focused on getting most people during the live stream, but what happens after And I found that if you keep promoting it after, like linking to it from blog posts, promoting it, you know, when you're doing interviews on other people's sides, and just continually mentioning on your social profiles like on Facebook, I'll continue link to the video again, right or the live stream even though it's done. And I find that when I do that, over time, I can get double the amount of abuse. And one thing that we did recently, I remember I was at a It was a live stream with a bunch of a bunch of entrepreneursitying in there. So let's say you're doing a live stream like an interviewer or something like that. This thing is basic too, you know, what Neil mentioned is something that seems basic, but I forget to do it from time to time. But what you can do is just get other people to also share live stream too, add like a little call to action as well. And actually, like when we got people to do that, we got a lot more views, like organic views, and then from there we decided to boost it, like I mentioned. But one thing I will say is there is someone in the space, in the marketing space called her name is Shaleine Johnson. And what she does is she will live stream and then she'll do a Q and A and from there she'll go through a crazy repurposing process. So from there, you know, she'll slice up that live stream into separate blog posts. You know, she'll make it into you know, a bunch of social images for it as well, and then also make it into a podcast too, or you know, make these differ different sections the podcast. So the live stream is the impetus for coming up with a bunch of ideas, and that's how she maximizes it. I thought that was a really smart idea, So we modify that to, you know, something that you know we're going to start doing moving forward. So try to think of how you can really if you can put livestream at the top and repurpose the crap out of it and then really try to that'll really give it the you know it's most like. So Neil, anything else to add? Nice? Pretty much it on mine. All right, that's it for today's episode of Marketing School. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School