In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Master the Art of Upselling
00:36 – Eric went to San Francisco to meet existing and prospective clients 
01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients
01:25 – Eric showed them mind-blowing facts about their clients’ competitors
01:41 – Eric probably gained an additional $150K in contracts
01:54 – You need to add value, first, to master the art of upselling 
01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell
02:02 – “It’s all about expansion”
02:15 – Upselling is about speed and automation 
02:28 – Neil learned this from Ryan Deiss of Digital Marketer
03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”
03:32 – Trey Lewellen uses  Click Funnels for selling gun related products 
03:51 – Trey drives people to a landing page to buy gun oils
04:00 – Trey has more upsells
04:22 – Russell Brunson’s interview with Trey
04:58 – Eric uses Mixmax to set reminders for himself 
05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing
05:34 – That’s it for today’s episode! 3 Key Points: 
Adding value is the way to master the art of upselling.
Offering speed and automation for the product or service you offer is a great way to upsell.
The customers that have stayed with you the longest are the easiest to expand upon. 

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Master the Art of Upselling
</li> <li>00:36 – Eric went to San Francisco to meet existing and prospective clients <ul> <li>01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients</li> <li>01:25 – Eric showed them mind-blowing facts about their clients’ competitors</li> <li>01:41 – Eric probably gained an additional $150K in contracts</li> </ul> </li> <li>01:54 – You need to add value, first, to master the art of upselling <ul> <li>01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell</li> <li>02:02 – “It’s all about expansion”</li> </ul> </li> <li>02:15 – Upselling is about speed and automation <ul> <li>02:28 – Neil learned this from <a href="https://www.digitalmarketer.com/author/ryan-deiss/">Ryan Deiss</a> of <a href="https://www.digitalmarketer.com/">Digital Marketer</a>
</li> <li>03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”</li> </ul> </li> <li>03:32 – <a href="https://mronit.treylewellen.com/treylewellen">Trey Lewellen</a> uses <a href="http://blog.clickfunnels.com/radio/how-to-use-physical-products-to-build-a-400k-per-month-membership-site/"> Click Funnels</a> for selling gun related products <ul> <li>03:51 – Trey drives people to a landing page to buy gun oils</li> <li>04:00 – Trey has more upsells</li> <li>04:22 – <a href="https://www.youtube.com/watch?v=mf_l2aZxnDM">Russell Brunson’s interview with Trey</a>
</li> </ul> </li> <li>04:58 – Eric uses <a href="https://mixmax.com/">Mixmax</a> to set reminders for himself <ul> <li>05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing</li> </ul> </li> <li>05:34 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Adding value is the way to master the art of upselling.</li> <li>Offering speed and automation for the product or service you offer is a great way to upsell.</li> <li>The customers that have stayed with you the longest are the easiest to expand upon. </li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your...

How to Master the Art of Upselling | Ep. #264

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