In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to Market Your Business in a Competitive Market
(00:41) Marketing is a race to the bottom.
(01:36) Giving away something for free is cheaper than buying traffic
(02:08) Example of giving away free payroll software to sell health insurance.
(03:11) Free software will be the future of marketing.
(04:33) Attention is harder to buy, and marketing channels get oversaturated.
(05:16) Product-led growth and blue ocean strategy for competitive marketing.
(06:04) Find a small TAM, give away something for free, and sell on something bigger.
(07:05) Collaborate and partner up to market in a competitive market.
(07:30) Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
The Law of Shitty Clickthroughs




Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: How to Market Your Business in a Competitive Market</li>
<li>
(00:41) Marketing is a race to the bottom.</li>
<li>
(01:36) Giving away something for free is cheaper than buying traffic</li>
<li>
(02:08) Example of giving away free payroll software to sell health insurance.</li>
<li>
(03:11) Free software will be the future of marketing.</li>
<li>
(04:33) Attention is harder to buy, and marketing channels get oversaturated.</li>
<li>
(05:16) Product-led growth and blue ocean strategy for competitive marketing.</li>
<li>
(06:04) Find a small TAM, give away something for free, and sell on something bigger.</li>
<li>
(07:05) Collaborate and partner up to market in a competitive market.</li>
<li>
(07:30) Go to <a href="https://www.marketingschool.io/">https://www.marketingschool.io</a> to learn more!</li>
</ul> Links Mentioned in Today’s Episode:<ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a></li>
<li><a href="https://answerthepublic.com/">AnswerThePublic</a></li>
<li><a href="https://andrewchen.com/the-law-of-shitty-clickthroughs/">The Law of Shitty Clickthroughs</a></li>
</ul> Leave Some Feedback:<ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us: <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

How to market in a competitive market with little to no money.

How to Market Your Business in a Competitive Market

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/433b1c26-b79e-4906-8e77-b0d1016ac219/transcript

Advertisement