In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: Marketing School Live Q & A Part V
• [01:00] What impact will the recession have on CPA’s and the start-up world?
• [01:12] Paid media is getting more and more expensive.
• [01:27] If the costs go up, eventually, the ROI and costs will break even.
• [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
• [02:45] What are the most important metrics or KPI’s when it comes to marketing?
• [03:41] If you can build up a big enough brand, you can create demand with consumers.
• [04:45] What is Eric playing right now?
• [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
• [05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
• [05:45] Is there any other service besides HubSpot?
• [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
• [06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
• [06:45] Voice search is going to continue to grow.
• [07:25] No one has created a way for a consumer to ask a question and make a purchase. 
• [08:49] That’s it for today!
• [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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• Twitter @ericosiu

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